Your customer needs a deck
'People hate to be sold to but they love to buy'.
With recent shifts in buyer behavior, success lies in providing buyers with materials that will directly help them with their research and internal decision marking process.
That's where your pitch deck and marketing collateral become key to your success - they are your only form of communication in-between meetings. A great pitch deck is a deck that can sell for you, even in your absence.
Having a true customer case study is the ultimate resource in this regard. By letting your customer sell for you, you will get your message across in the most effective manner.
If you step up to fill that void and make your customer's story the leading star of your pitch, you will deserve every bit of the success which will follow.