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A Social Pub Venue
We blend social gaming with british tapas, original cocktails, and craft beer


Teaser Pitch Deck | Jan 23 | Full Deck Available on Request

⏱ Avg. Reading Time: 7 min

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    3 Years Planning

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    SEIS/EIS Eligible

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    Prime location site Market Square - Heart of the Town

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    Brewdog Unicorn Fund - Top 150 Finalist

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    Menus Tested/Approved

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    5,000 Fans Across Social Including 1,100 Club Members

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    An Angel Investor That Wants to Join Us on This Journey

We're creating a different kind of pub.


Somewhere to beat your friends at shuffleboard, share stories over a bottle of fizz, meet up over drinks on that very first date, bump into old friends and make new ones and enjoy locally sourced and sustainable food and drink.

It's a place to have an extraordinary social experience.

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Our Vision: The Three Fundamental Elements

01

To open venues that set a new bar for creating extraordinary social experiences with tempting British tapas, creative cocktails, craft beer, social gaming, unique events and top-notch service.

- '5 Sites in 5 Years' goal

- Potential for 50+ sites in U.K

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02

To lead by example with Team Player welfare and to create fair, exciting and positive work/life balance roles within the hospitality sector.

- National Living Wage as standard

- Maximum of 48 hours per week

- Option to opt for a 4-day work week (Trial when open)

03

To care for our local and our global environments, by supporting local farmers and growers, reinvigorating Town Centres, and leading the way towards becoming a ‘Net Zero’ venue.

- Zero single-use plastic on-site and other zero-waste targets

- 1 Tree planted for every tapas dish sold (See our Ecologi page)

- Revive town centres (Starting with Northampton) with events and create a different kind of community pub

The Problem: 7000 pubs have been forced to close over the last 10 years!

Town centres are becoming social spaces, and customers are seeking more than just a place to eat and drink. Without innovation, pubs will continue to fade away.

#1 Customers are bored and want something new

Brothers Pub Co creates extraordinary social experiences with shareable British tapas, creative cocktails, social gaming, intelligent service & unique entertainment.

#2 Standards have dropped over the years

A selection of independents are putting the work in, but over recent years, food, service and atmosphere have suffered turning off new customers and repeat ones.

#3 Lack of opportunities for smaller towns

Cities around the country have had access to some of the best ‘Activity Bars’ since 2010, & the smaller towns don’t see enough of them.

#4 Lack of Innovation or Creativity

From sustainability efforts and team welfare to creative events and customer experience. There’s not enough innovation or creativity within the sector. Venues that don't adapt will close.

'There is an opportunity here for turning town centres into social community hubs, where people can get together' - Josh, BBC News Feature

Market Research Highlights

We filmed and edited some of our market research respondents into a 4-minute video discussing our concept and their general thoughts on dining, drinking and Northampton town.

We are at the beginning of a new era in which town centres will be known for providing a variety of activities beyond just shopping and retail, such as pubs, restaurants, bars and other social experiences.

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We had over 295 positive responses from the people of Northampton. They want us and they can't wait.

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What about numbers?

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70%

of UK consumers believe that venues offering games or activities enhance the dining experience. (CGA)

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60%

of consumers in the UK are willing to pay more for a unique and memorable dining experience. (CGA)

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84%

of respondents prioritise experiences over material possessions. (Eventbrite)

Our Menu

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The Solution: A social, creative and community focussed, social pub venue that raises the bar and creates extraordinary social experiences'

  • We are on a mission to create a different kind of pub.

  • A 'Social Pub Venue' that celebrates the town, creates incredible social experiences and raises the bar with every visit.

  • Somewhere that is ethical, creative & community-focused.

  • This is an opportunity to create something special and scalable.

  • We’re not here to run a pub, we're here to be extraordinary in every way we can be.

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Our Core

01 - The Food

Our core food item is British-inspired tapas. It's clean, creative and refined. It is locally sourced where possible and every dish touches on a British element. 30% of the tapas menu is vegan to cater to a growing market and to offer cleaner options.

Beef, chicken and meatless Burgers are also offered, as well as 2 steak options. We developed a selection of 'Feasts' which are for 4-6 people, toastie and brunch options to cater to groups and to daytime trade, which at this site will be substantial.

02 - The Drink

We designed a selection of 22 cocktails, that touch on classics, with extraordinary elements, whether that be from the products used and glassware to dry ice and garnishes. The cocktails cater perfectly for groups, dates and evening diners. Low/No options of our cocktails will be available, rather than offering fruit juice mocktails and also catering to a 'healthier' customer.

8 craft beer/lagers lines will be available to rotate where necessary and the celebration of local independent spirits/wines will be prevalent throughout the venue. Craft beers and wines cater more specifically to the day/early evening diners, whilst spirits will be celebrated most likely later on in the evening.



03 - The Service

Benevolent, encouraging, interested and helpful team members, not trained to upsell from a script, but trained to enhance experiences with new products and authentic recommendations.

The focus on training, and providing extraordinary service is a key element of what will set us apart from the rest. Genuine, authentic service that will be supported with monthly training sessions.

04 - The Games

Gaming venues around the country are exciting, different and massively popular (Flight Club, Electric Shuffle, Roxy Ball Room, Fair Game), but they are too niched down to work in smaller towns.

Our gaming elements will include shuffleboard, Northamptonshire Skittles, Beer Pong, Toad in the hole, cornholing and other tabletop games. By generalising the gaming elements, and giving another nod to unusual pub games from the past, it's possible to give customers a reason to visit other than just to eat or drink.

05 - The Atmosphere

A vibrant and spontaneous atmosphere that aims to create comfortable daytimes, lively evenings and sociable encounters.

06 - The Community

Our focus is on creating a large, local and friendly community Social Pub Venue, that people want to return to, not just because of the food and drink, but because they support the concept and what it stands for.

Our Core

The Site

We've got the keys to a 5,000 sqft site in the heart of Northampton, on the Market Square, with a 9-month rent-free period that started in December.

It can hold 100 seated covers with around an extra 25-30 standing downstairs, totalling 130 at capacity.

Full plans and CAPEX available to interested parties

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We have made a significant impact on the people of Northampton and have truly engaged and intrigued them!

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5000+

Fans across Instagram, TikTok and Facebook before we have even opened the doors.

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285

'YES!' votes for our concept, attracting local attention and helping us to build a case to make this happen.

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1127

Brothers Pub Co Club Members signed up for our loyalty scheme pre-open.

In the last three years, we've been on a mission to get as many eyeballs on us as possible and it looks like it's working.


We're even making waves with some relevant publications, such as The Morning Advertiser, The Caterer, BBC and Northampton Chronicle and Echo.

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What we've achieved so far...

Full Transparency

We had an investor lined up for over a year.


We were led to believe that the funds would arrive before the building works was to start and because planning permission was taking so long, we weren't in an initial rush.


As time got tighter, we had to make the decision that we were going to start looking for a new investor that could help us make this a reality and join us in creating our first, of hopefully many, 'Social Pub Venue' concepts.

Get to Know us...

Josh Fitzgerald - The Business

Currently running a successful video production business in Northampton.

Previous roles of Team Leader of multiple pub/bar venues including Chef & Brewer and Slug & Lettuce.

Passion for business, growth, advertising and customer service.

Jack Fitzgerald - The Food

Currently a Chef in a TRG venue, Firejacks.

Previous roles as Kitchen Manager and line experience at the 3 rosettes, The Corinthia Hotel In London.

The previous owner of a confectionary business and self-trained chocolatier.

Passion for food creativity, food design and menu development.

Ellis Fitzgerald - The Drink

Currently working in a Supervisor Role at TRG venue, Firejacks, after a 6 year tenure at Starbucks, in a Supervisor role.

Experienced in fully engaging team members, managing day-to-day operations and creating outstanding levels of customer service.

Passion for innovation, creativity and providing the right solutions for a social and customer-friendly environment.

Our Team

Peter Farrell

Founder & CEO at FOOD MOTION

Claire Smith

Director at ABDA Creative Design & Build,

Spencer Fitzgerald

Managing Director at New Dawn Inns

Joe Gilbert

Managing Director at Red Giraffe - award-winning web design and SEO agency

Duncan Mitchell

Managing Director at CED Accounting

The Ask...

We're looking for either an individual or a group of Angel Investors that want to join us in launching this concept.

We're proud of how far we've come. We've locked in our site, shown we have skin in the game and have built an audience that is very excited for us to open.

We are looking for somebody that wants to ride this wave with us, someone who believes in the concept and wants to stick around for the long haul to becomes one of the nations leading pub brands.

Times are looking tough within the sector, but we're confident that with our extraordinary approach, passion to grow and be better and the fact that we've been grafting for so long, now is as good a time as any, if not better to be starting a new concept.

Full financial opening requirements provided to any interested parties


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£60k

The money we've invested so far in design work, legal fees and securing the site.

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£350K

How much we're looking for from either an individual or a group of investors.

(This is up from the £250k that you would have seen in articles. Mainly thanks to Covid and inflation)

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30%

The maximum equity offered.

Eligible for SEIS and EIS relief.

P&L Forecast

While the cost of living crisis is likely to make the sector competitive in 2023, we believe that the future beyond 2024 holds great potential.

As three brothers who operate different areas of the business, we have the advantage of being able to run as a lean team during difficult times. This flexibility allows us to weather any storms and come out stronger on the other side.

Full financials are available to interested parties .

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Let's do this!

If you're looking for a unique opportunity to be a part of something special and make a real impact within the sector, we would like to chat with you.

If you like what you've seen so far, get in touch and we can arrange a time to meet via Zoom or in person.

If you know someone that might be interested in this project, please forward them to this page.


Email: hello@brotherspub.co

Instagram: @brotherspubco

Josh Linkedin / Jack Linkedin / Ellis Linkedin