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How Teach For America Transformed Recruitment with Digital, Personalized Brochures Using Storydoc

Discover how Teach For America transformed their nationwide teacher recruitment strategy by eliminated print costs and boosting recruitment with Storydoc's personalized digital brochures and a seamless Salesforce integration.

  • Salesforce Integration
  • Scalable Solutions
  • Cost Saving Strategies
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About Teach For America

teachforamerica.org | LinkedIn

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Teach For America is a national nonprofit that enlists top college graduates and professionals to teach in under‑resourced schools, striving to expand opportunity for all children. Across 70+ regions, their network of 2,500+ incoming corps members each year engages thousands of students and communities in pursuit of educational equity.

Key Outcomes

  • 5,000–8,000 personalized brochures generated automatically each month during peak season.

  • 15,000 active engagements in six months. (14% click‑through rate on the call to action)

  • Average document read time: 7m 41s (7x higher than average visitor time on the TFA website)

  • Eliminated recurring print and Instapage costs, resulting in high ROI

  • Fully automated Salesforce integration — set up faster and more flexibly than any prior vendor

  • Dedicated service & support: tier 1 support from the Storydoc team earned praise at every step

14%

CTR Increase

+10k

Documents Generated

7x

Better Read Time

15k

Extra Conversions

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“Storydoc has just allowed us to create something that’s a lot more beautiful and engaging on a much faster turnaround."

— Taylor Burke, Vice President of Growth Marketing and Marketing Operations @Teach for America

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The challenge - When a printed brochure just wasn’t enough

When Taylor Burke, VP of Growth Marketing at Teach For America (TFA), started mapping out the coming year’s teacher recruitment plan for her organization and looked at last season’s print brochure, she thought, “There has to be a better way.”

For decades, TFA had relied on glossy printed brochures to introduce college students to their program. Each fall, the marketing team would sign off on new copy and imagery, submit it for full-color print, and ship thousands of copies across 70+ regions.

The process was painful:

  • High costs, limited agility. Printing 10,000 copies drove the per‑unit cost down, but still ate up a significant chunk of the marketing budget, and any mid‑season change meant another print run.

  • Zero visibility on the impact. Once those brochures hit students’ hands, that was it. Taylor and her team had no idea who read them, how long they lingered, or whether any prospect even found them compelling.

  • One-size-fits-all collateral. Every prospective candidate received the same static version—no personalization by campus, no tailored messaging for special audiences like HBCUs, and no way to swap in revised versions or changes.

  • Frustrating digital stopgaps. An Instapage‑hosted PDF had replaced the printed file online, but it offered only basic view counts and still cost thousands every year.


Taylor knew recruiters were wasting time wrangling paper brochures, and candidates weren’t engaging with yet another piece of paper or PDF. She needed a solution that would drastically reduce budget, deliver real‑time insights, and let TFA speak directly to each prospective candidate in a mobile-first approach that speaks to today’s generation of college students.

She needed Storydoc.

The solution - from static print to automated, personalized storytelling on a nationwide scale

“When I found Storydoc” Taylor tells us, “the functionality and personalization aspects were clear…easily create personalized brochures at scale.”

It began when Taylor discovered Storydoc’s document‑automation platform — she immediately saw the lift it could provide both to her recruiters and to every young person considering Teach For America. It meant saving both time and expense for the team.

Goodbye, print budget. Hello, endless flexibility.

With a few clicks, TFA was able to retire the classic printed brochure and digital PDF Instapage version and cut costs while getting a far better outcome — a personalized digital brochure driving higher reader engagement and response rates.

“Storydoc allowed us to create more beautiful and engaging docs within a much faster turnaround time. As our deadlines approached, the ability to quickly make changes within a single click was ideal.”

Unlimited regional and audience variants are a huge advantage. Storydoc allows TFA to clone a single national template and easily swap in local imagery and copy. For example, a new custom “Kansas City” version of their document was produced in less than two hours!

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Instant personalization at scale, directly from the CRM.

Storydoc’s Salesforce integration means every prospect brochure can be automatically personalized by pulling the corresponding CRM record data, such as prospect name and region; they have eliminated manual link attachments or generic PDFs.

On top of that, each recruiter’s personal calendar link is automatically added to each brochure, reducing CTA friction and making it seamless for students to book an appointment or submit an application.


Point‑&‑click Salesforce integration.

Connecting the TFA Salesforce account with external tools was a concern for TFA, but connecting their Salesforce account with Storydoc turned out to be a seamless and easy process. “We have a very nuanced Salesforce setup and vendors struggled to properly connect with it in the past. With Storydoc, the Salesforce integration was seamless and simple”, says Taylor.

Storydoc slotted into TFA’s deeply customized Salesforce in days (not weeks). Where prior vendors required heavy developer lift and endless back‑and‑forth, Storydoc’s out‑of‑the‑box Salesforce integration simply clicked into place—feeding engagement data back to campaigns and sending personalized URLs through nurture journeys.

Taylor shared that she and the team were also impressed with Storydoc’s flexibility to work within her team’s needs and quickly adjust to their unique CRM structure. “We are pushing the tool in different ways than I think your clients have before” she admits, “and despite that, we’ve had nothing but support from your team.”


White‑glove service from Day 1.

From kickoff to go‑live, Storydoc’s Success Management Team worked hand and hand with the Teach for America team, covering account setup, team training, Salesforce Integration, and even design of bespoke Storydoc decks. Every question was responded to quickly and professionally with a customer success goal in mind.

“Storydoc onboarding and support efficiently navigated us through setup, training, and Salesforce integration. Storydoc made sure we hit our deadlines.” Taylor shared. “We asked for a lot and at times have been needy, we received nothing but great support from Storydoc”.”

By adding Storydoc into TFA’s marketing workflows, Taylor unlocked a new era of agility, insight, and cost savings—transforming a once‑cumbersome collateral creation cycle into a dynamic, data‑driven recruitment engine

If you’re like Taylor, here's how you can get similar results:

  • Stop using PDFs and stand out with engaging, interactive documents

  • Move from printed collateral to digital to gain year-round content flexibility

  • Pair your CRM info with Storydoc to do personalized prospecting at scale

  • Track your prospecting decks with Storydoc’s out-of-the-box analytics and optimize

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Table of contents
About Teach For America Key Outcomes Testimonial The Challenge The Solution TFA Deck Example Conclusion
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