6 Ways to Get the Message Out
Now that you’re confident about your value propositions and are ready to share them with the world, you’ll want to use some tried and true communication channels to do so:
You’ll find several places to include your value propositions on your website. If there’s an industry-wide value proposition, lead with that on the homepage. Why? Think about how fast you scroll through websites. Some users only give a site a fraction of a second’s consideration. That’s why the value proposition must be up front and crystal clear.
For other, more targeted value propositions, there should be navigation tabs that quickly let members know, “this is for you.” Again, once they click on that tab, their value proposition should be delivered quickly and clearly.
Instead of “Sign Up for Our Newsletter,” try something less generic like, “Sign Up for Updates About (who or how your organization helps – as it pertains to the value proposition)”.
For donation requests, instead of “I Would Like to Give a One-time Gift,” try more effective phrasing such as, “Donate to (who or how your organization helps),” or “By Donating to (organization), You’re Taking an Active Role to (vision statement).” Again, tie all these CTAs back to your value proposition.
Email is not going away. It’s a highly effective way to reach out to many members at once, while employing personalization and segmentation for a more one-to-one communication feel. Emails can play a key role in regularly reminding members what the value proposition is, which aids in retention and develops member prospects.