Better Proposals is a solid tool when your main goal is to send a proposal and get it signed.
But if you’re trying to win deals, you can’t rely on “a nice proposal” alone.
You must engage prospects before they’re ready to buy, guide them through the story, and turn interest into action.
You need a Better Proposals alternative that works across the funnel, plugs into your stack, and helps you sell more.
You need…
Built for interactive storytelling with components like tabs and narrator blocks that keep people actively engaged
Uses guided attention patterns like grayed-out content to reduce overwhelm and keep focus on the message
Increases average reading time by 41% and engagement by 21%
Interactivity is mainly proposal-native (pricing, signing) rather than narrative-driven engagement
Linear documents with limited reader interaction and minimal interaction beyond the signature block
Lacks features that drive deeper engagement or time on page
Built with conversion at its core, with embedded CTAs, calendars, forms, and contract signing inside the experience
Helps convert prospects at every stage of the journey, not just at the point of approval
Designed for async sales and marketing, guiding buyers toward action without live meetings
Optimized for end-of-funnel conversion with built-in e-signatures, approvals, and payment collection
Works well once a buyer is ready to decide, but plays a limited role earlier in the journey
Focuses on closing deals rather than creating demand or driving engagement
Scroll-based storytelling is enhanced with narrator-style guidance and progressive reveal, so readers are gently led through the story
Tabs let you structure complex information without dumping everything on one long page
The experience feels closer to a guided web page than a static document, which matches how modern buyers prefer to consume content
Proposals are web-based and easy to scroll through, but still follow a traditional “proposal sections” structure
Content is mostly presented as long-form text, with few dynamic elements to guide attention
At times, the experience can feel like reading a well-designed but largely static PDF, especially for longer proposals
Built to create and reuse content across the entire funnel, from sales decks and one-pagers to proposals, reports, and follow-ups
Makes it easy to keep messaging consistent by reusing the same blocks and narratives at every stage of the buyer journey
Designed to plug into your sales and marketing stack, supporting full-funnel engagement
Purpose-built for final-stage proposals, quotes, and signatures, where closing is the main goal
Does not support top-of-funnel or discovery-stage content, making it a narrow point solution
You’ll still need separate tools to handle early engagement, storytelling, and demand creation across the rest of the journey
Lets you upload existing documents, decks, website links, and brand materials to generate context-aware content
You can start from a prompt, then refine individual slides or sections using the built-in assistant, without leaving your workflow
AI works hand-in-hand with pre-built business templates and interactive blocks, producing ready-to-use sales and marketing assets
Publicly shows examples of using an external tool (ChatGPT) to help answer proposal-writing questions, rather than a native AI engine
This kind of AI assistance isn’t unique to Better Proposals - you can generate the same text without a subscription and paste it into any tool
Until AI is built directly into the product with access to your documents and templates, it remains an external aid, not a core capability
Presents live, interactive charts and dashboards that behave like a web report, inviting exploration rather than passive viewing
Uses dynamic elements like running numbers and hover-over explanations to make complex data easier to understand
Designed for ROI-driven storytelling throughout the deck, not just limited to the pricing section
Interactive pricing tables let buyers adjust options and instantly see totals update
Built specifically for quote-style interactivity (options, quantities, upsells) rather than live analytical charting
Strong for pricing/packaging exploration, weaker for interactive charts and data visualization beyond that
Tracks scroll depth, time per section, clicks, and CTA interactions - plus heatmaps to see what actually grabs attention
Real-time engagement alerts help sales teams follow up based on prospect behavior
Analytics can be integrated into CRM/data tools so insights feed pipeline execution
Tracks open time/date, pages viewed, viewing order, and time spent per page
Provides real-time notifications and a tracking/activity page per document
Analytics are great for proposal-stage activity, but not designed for full-funnel content performance optimization
All decks are fully mobile responsive, so the experience stays clean on any device, without pinching and zooming
Mobile-first storytelling elements like narration and tabs reduce friction for phone readers
Designed to engage on-the-go decision-makers, with the option to export to PDF for offline sharing when needed
Mobile-friendly layouts adapt to smaller screens, but rely on largely fixed, static blocks
Buyers can review and sign proposals directly from phones or tablets without friction
The experience is optimized for reading and signing text-heavy proposals, rather than richer, interactive storytelling
ISO 27001-certified security makes it viable for enterprise-wide rollout as well as small-team usage
Team-ready controls like workspaces, layouts, real-time collaboration, and shared template systems support visual consistency
CRM workflow integration (generate decks + track engagement inside CRM) makes adoption easier for reps because it fits how they already work
Strong user permissions and team management let you control who can access what
Content Library lets teams reuse approved blocks, sections, and pricing tables to stay consistent
Built for proposal operations, but lacks an enterprise-grade, full-funnel content system
Generates personalized decks directly from your CRM in one click, automatically pulling deal data into the story
Lets you bulk-send multiple customized decks at once with no recipient limits, making large-scale outreach practical
Integrates with Zapier and other tools to automate personalized deck creation using real materials, not generic template fill-ins
Can pull contact details from CRM via integrations, reducing manual entry
Supports automation via Zapier, but scaling personalization depends heavily on how you design and maintain the workflow
Because it’s focused on proposals only, you’ll need other tools for top-of-funnel content - which makes keeping personalization and messaging consistent much harder
Do you want proposal software that helps you send something clean, get a signature, and move on?
Or do you want a solution that moves buyers through the funnel and helps your team close with confidence?
Better Proposals is a closer.
Storydoc is a closer and the tool that gets you to the close in the first place.
It’s time to turn static sales content into something buyers actually engage with.
