Storydoc vs. Relayto

Relayto is great at turning static PDFs and presentations into interactive web content.

But when it comes to creating truly compelling business documents that engage leads and drive conversions - a basic document converter isn’t enough.

You need a Relayto alternative built for performance, not just repurposing. You need…


Storydoc.

Storydoc vs Relayto

Quick comparison guide

Storydoc vs Relayto
Storydoc vs. Relayto

Scroll-based storytelling

Storydoc vs. Relayto

A vertical narrative format that feels like browsing a website rather than flipping slides

Designed to hold attention and spark more clicks, scrolls, and responses

Built for self-guided exploration, letting readers move through at their own pace

Storydoc vs. Relayto

Page-by-page or flipbook format breaks the story into chunks that most readers find outdated

Menu-driven navigation makes it feel like a repurposed document, not a guided journey

Less suited for cohesive storytelling - users jump around instead of following a narrative

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Conversion-focused design

Storydoc vs. Relayto

Built-in CTAs, calendar booking, and lead-gen forms keep readers moving forward

Prospects can book a call or request a demo without leaving the deck

Every document ends with a next step - not a dead end

Storydoc vs. Relayto

No native CTAs or scheduling tools - readers often finish with nowhere to go

Can embed third-party forms, but setup is manual and clunky

Content is engaging to read, but doesn’t naturally push towards conversion

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Personalization at scale

Storydoc vs. Relayto

You can auto-personalize decks at scale using CRM data and dynamic variables

One click creates dozens of tailored versions for different accounts that you can then send in bulk

You can produce decks directly from your CRM, keeping the whole workflow connected

Storydoc vs. Relayto

Personalization is mostly manual - duplicate and tweak content for each client

You can add personal touches like video greetings, but there’s no dynamic CRM data merge

Scaling personalized outreach is time-intensive compared to Storydoc

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

AI capabilities

Storydoc vs. Relayto

AI assistant writes, structures, and designs persuasive content

Generates tailored decks from a prompt, website, or existing documents in minutes

Lets you edit individual slides with AI - adjusting layout, text, or visuals in seconds

Storydoc vs. Relayto

AI Experience Builder converts PDFs and PPTs into interactive web formats

AI Content Chat lets readers ask questions answered by the document

Strong on format transformation, weaker on creating fresh persuasive content

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Performance analytics & insights

Storydoc vs. Relayto

Full-funnel analytics show who reads your deck, how much time they spend on each section, and what elements they engage with. There's no limit on data retention, even for trial users

Real-time alerts notify you when a prospect opens a deck

Data plugs into your CRM so sales teams can act fast

Storydoc vs. Relayto

Tracks views, clicks, time per page, and device type - but on the lowest plan, you can only access data from the last 90 days

You can export data or embed tracking codes, but it takes extra setup

More advanced integrations require a Business or Enterprise plan, which can get expensive for smaller teams

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Sales & marketing templates

Storydoc vs. Relayto

Ready-made templates built for proposals, pitch decks, product demos, and more

Content structure follows proven B2B storytelling flows

Each template and slide is optimized for engagement, based on proven results

Storydoc vs. Relayto

Offers a wide variety of themes for different industries

Designs are flexible, but generic - no built-in sales guidance

Better suited for creative teams than busy sales reps

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Multimedia & embeds

Storydoc vs. Relayto

Natively supports videos, charts, maps, forms, live data dashboards, and more

Integrates with your calendar so prospects can book meetings directly from the deck

Add e-signatures and payment options to turn proposals into closed deals - instantly

Storydoc vs. Relayto

1,000+ widgets let you embed almost anything

Flexibility comes with manual setup via embed codes, making it complicated for non-technical people

Rich media is available, but isn’t tailored to sales teams' needs

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Mobile experience

Storydoc vs. Relayto

Mobile-first design feels like browsing a modern website

No pinching or zooming - scroll-friendly on any device

Interactive elements are touch-optimized for phone users

Storydoc vs. Relayto

Responsive layouts adapt for mobile viewing

Flipbook and page-based formats feel clunky on small screens

Accessibility is there, but the flow isn’t as smooth as Storydoc’s

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Branding & control

Storydoc vs. Relayto

Templates can be locked so company branding - like logos, fonts, and colors - stays consistent across every deck

Smart permissions let you control who can edit, share, or even password-protect decks with sensitive data

Enterprise-grade governance with ISO 27001 certification keeps large teams secure and compliant

Storydoc vs. Relayto

Customizable themes with brand colors and logos

Role-based permissions exist, but there are fewer safeguards

Relies more on manual oversight to enforce brand consistency

Storydoc vs. Relayto
Storydoc vs. Relayto
Storydoc vs. Relayto

Tech stack integrations

Storydoc vs. Relayto

Native integrations with HubSpot, Salesforce, Gong, and more

Engagement data flows directly into your sales stack

API and CRM bulk creation support scaling personalization

Storydoc vs. Relayto

Supports thousands of apps via embeds and API

Strong focus on enriching content with external widgets

More powerful integrations (like CRM or marketing tools) require a Business or Enterprise plan, which may not suit smaller teams

Storydoc vs. Relayto
Storydoc vs. Relayto

So, what’s it going to be?

Do you want to repurpose static files - or build business documents that actually win deals?

Relayto is great for turning PDFs into interactive pages.

Storydoc is like Relayto, but built for sales and marketing teams that need content that gets deals over the line.

It’s time to move beyond document conversion and start driving business outcomes.

Storydoc vs. Relayto