Storydoc vs Relayto

Relayto is great at turning static PDFs and presentations into interactive web content.

But when it comes to creating truly compelling business documents that engage leads and drive conversions - a basic document converter isn’t enough.

You need a Relayto alternative built for performance, not just repurposing. You need…


Storydoc.

Storydoc vs Relayto

Quick comparison guide

Storydoc vs Relayto

Scroll-based storytelling

A vertical narrative format that feels like browsing a website rather than flipping slides.

Designed to hold attention and spark more clicks, scrolls, and responses.

Built for self-guided exploration, letting readers move through at their own pace.

Page-by-page or flipbook format breaks the story into chunks that most readers find outdated.

Menu-driven navigation makes it feel like a repurposed document, not a guided journey.

Less suited for cohesive storytelling - users jump around instead of following a narrative.

Conversion-focused design

Built-in CTAs, calendar booking, and lead-gen forms keep readers moving forward.

Prospects can book a call or request a demo without leaving the deck.

Every document ends with a next step - not a dead end.

No native CTAs or scheduling tools - readers often finish with nowhere to go.

Can embed third-party forms, but setup is manual and clunky.

Content is engaging to read, but doesn’t naturally push towards conversion.

Personalization

You can auto-personalize decks at scale using CRM data and dynamic variables.

One click creates dozens of tailored versions for different accounts that you can then send in bulk.

You can produce decks directly from your CRM, keeping the whole workflow connected.

Personalization is mostly manual - duplicate and tweak content for each client.

You can add personal touches like video greetings, but there’s no dynamic CRM data merge.

Scaling personalized outreach is time-intensive compared to Storydoc.

AI capabilities

AI assistant writes, structures, and designs persuasive content.

Generates tailored decks from a prompt, website, or existing documents in minutes.

Lets you edit individual slides with AI - adjusting layout, text, or visuals in seconds.

AI Experience Builder converts PDFs and PPTs into interactive web formats.

AI Content Chat lets readers ask questions answered by the document.

Strong on format transformation, weaker on creating fresh persuasive content.

Analytics

Full-funnel analytics show who reads your deck, how much time they spend on each section, and what elements they engage with. There's no limit on data retention, even for trial users.

Real-time alerts notify you when a prospect opens a deck.

Data plugs into your CRM so sales teams can act fast.

Tracks views, clicks, time per page, and device type - but on the lowest plan, you can only access data from the last 90 days.

You can export data or embed tracking codes, but it takes extra setup.

More advanced integrations require a Business or Enterprise plan, which can get expensive for smaller teams.

Sales & marketing templates

Ready-made templates built for proposals, pitch decks, product demos, and more.

Content structure follows proven B2B storytelling flows.

Each template and slide is optimized for engagement, based on proven results.

Offers a wide variety of themes for different industries.

Designs are flexible, but generic - no built-in sales guidance.

Better suited for creative teams than busy sales reps.

Multimedia & embeds

Natively supports videos, charts, maps, forms, live data dashboards, and more.

Integrates with your calendar so prospects can book meetings directly from the deck.

Add e-signatures and payment options to turn proposals into closed deals - instantly.

1,000+ widgets let you embed almost anything.

Flexibility comes with manual setup via embed codes, making it complicated for non-technical people.

Rich media is available, but isn’t tailored to sales teams' needs.

Mobile experience

Mobile-first design feels like browsing a modern website.

No pinching or zooming - scroll-friendly on any device.

Interactive elements are touch-optimized for phone users.

Responsive layouts adapt for mobile viewing.

Flipbook and page-based formats feel clunky on small screens.

Accessibility is there, but the flow isn’t as smooth as Storydoc’s.

Branding & control

Templates can be locked so company branding - like logos, fonts, and colors - stays consistent across every deck.

Smart permissions let you control who can edit, share, or even password-protect decks with sensitive data.

Enterprise-grade governance with ISO 27001 certification keeps large teams secure and compliant.

Customizable themes with brand colors and logos.

Role-based permissions exist, but there are fewer safeguards.

Relies more on manual oversight to enforce brand consistency.

Integrations

Native integrations with HubSpot, Salesforce, Gong, and more.

Engagement data flows directly into your sales stack.

API and CRM bulk creation support scaling personalization.

Supports thousands of apps via embeds and API.

Strong focus on enriching content with external widgets.

More powerful integrations (like CRM or marketing tools) require a Business or Enterprise plan, which may not suit smaller teams.

So, what’s it going to be?


Do you want to repurpose static files - or build business documents that actually win deals?

Relayto is great for turning PDFs into interactive pages.

Storydoc is like Relayto, but built for sales and marketing teams that need content that gets deals over the line.

It’s time to move beyond document conversion and start driving business outcomes.

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