PDFs are extremely frustrating to read
PDF Documents are virtually impossible to read on a laptop, let alone a mobile device. And, in an era where almost half of all outreach decks are opened on mobile, that’s a big problem.
PDF forces mobile readers to constantly pinch and out to read or view content. This will leave even the most engaged person frustrated and resentful. Even if readers did make it to the end, there’s no way to give them a clear call to action like booking a demo.