Full recording and free resources
Here as promised is the interactive blueprint and resources.
You’ll find edited highlights, the full recording, core concepts as well as access to pitch deck templates.
We really hope you get value from this!
- James & Itai
'People hate to be sold to but they love to buy'.
With recent shifts in buyer behavior, success lies in providing buyers with materials that will directly help them with their research and internal decision marking process.
That's where your pitch deck and marketing collateral become key to your success - they are your only form of communication in-between meetings. A great pitch deck is a deck that can sell for you, even in your absence.
Having a true customer case study is the ultimate resource in this regard. By letting your customer sell for you, you will get your message across in the most effective manner.
If you step up to fill that void and make your customer's story the leading star of your pitch, you will deserve every bit of the success which will follow.
Only 6% of B2B purchases are decided upon by a single person.
All others are made by group decision. Because of this you need to ensure that you are able to successfully influence and gain the support of everyone in the DMU.
It’s about them, not you
Make sure to keep your customer as the leading character of your pitch story
The first 3 slides are key
Focus mostly on getting these slides right. Once you do, people will be willing to listen to your full pitch, even if it's long or complicated.
“Less is more”
Embrace a lean mindset, avoid slides with too much information and remove non-crucial sections.
Show, don’t tell
We see before we read. Help get your message accorss with visual assets - like videos or images - that will go alongside your text.
Avod the “thank you” slide
Instead, make it clear what is the next step they need to take. Embedding that next step in your deck will increases the chances to another meetings by +27%.
Intro - set up the context for the conversation (in a kingdom far far away…)
Problem - they need to feel uncomfortable for not solving a key problem in their business.
Solution - The catharsis. Show them you can solve the problem and take them to the promised land
How life will be better - paint the new world picture with your solution
How to get there - this is the moment to talk about the details (how it works, pricing, features…)
Higher engagement
Longer reading time
Higher CTA click-through rate
Book a free 1-on-1 consultation with James to help plan your case and to receive a detailed proposal to share with your team.
