How to Make a Brand Media Kit to Get Noticed (+Templates)

Learn how to create a brand media kit with tips on what to include and pricing. Get media kit templates for building media kits to elevate your brand.

How to make a media kit

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Short answer

What to include in a media kit?

  1. Title slide.

  2. Company overview.

  3. Company mission and values.

  4. Product or service descriptions.

  5. Target audience.

  6. Testimonials.

  7. Branding assets and guidelines.

  8. Next steps.

Influencer media kit vs. brand media kit

An influencer media kit is tailored for social media influencers who want to show off their audience size, engagement stats, and previous collaborations to snag new deals.

A brand media kit, though, is more broad. It's used by businesses and event organizers to lay out the essentials like company overview, product details, and how to get in touch to draw in sponsors and partners.

NOTE: If you want to learn more about influencer kits, check out our blog post on how to create an influencer media kit that contains examples of effective decks.

How to make a media kit that lands you partnerships

Creating a great media kit isn't just about listing your achievements; it’s about telling a story that meshes with your potential partners’ goals and clearly shows why teaming up would be a win-win.

Here's how you can do it in several simple steps.

1) Know who you’re talking to

First things first, do your homework on potential partners or sponsors. Get a grip on their goals, who their audience is, and what they value in a partnership.

This research lets you craft a media kit that hits right on target, showing clearly how your offerings mesh with their strategies and meet their needs.

2) Create a compelling narrative

Your media kit should do more than list facts and figures—it should tell a story. Describe your company’s journey, highlighting milestones and challenges overcome along the way.

This narrative can help potential partners connect emotionally with your brand, understanding not just what you do, but why you do it.

3) Grab attention with your cover slide

The harsh truth is that potential partners and sponsors likely get dozens or hundreds of decks every day. So, unless you give them something they haven't seen before, your media kit will drown in a sea of sameness.

One way to make your cover slide stand out from the get-go is to add a video. Our research shows that decks with a video on the cover slide have 32% more people interacting with them!

Here's a great example of a cover slide:

Media kit cover slide example

4) Highlight your Unique Value Proposition

What really sets your brand apart? It could be your huge audience, innovative methods, or deep expertise in a niche market. Pinpoint what makes your brand unique and spell it out clearly in your media kit.

Link these qualities directly to how they can benefit potential partners, and back it up with specific examples or results you delivered during past collaborations.

Example of a company overview and values slide:

Company overview slide example

5) Put faces to names

Introduce the key players on your team, the ones making everything happen. Include brief bios that showcase their expertise, their roles within the company, and what they bring to the table.

Doing this adds a human touch to your brand and builds trust by highlighting the strength and professionalism of your team.

You might also want to mention any significant achievements or media spots to enhance your team’s credibility. This personal touch can make potential partners feel more connected and confident in deciding to work with you.

Great example of a team slide:

Team slide example

6) Include rich media

Spruce up your media kit with high-quality images, engaging videos, or interactive content. Think about including infographics or interactive charts that show your audience demographics, or video testimonials that bring your pitches to life.

By letting your audience “play around” with your kit, you make sure it’s scrolled all the way down to the bottom 41% more often. But, it also makes it easier for potential partners to understand and remember what you’re all about.

Great example of an interactive slide:

Interactive slide example

7) Add branding guidelines

If you’re using your kit to land media coverage, protecting your brand is key, especially when reporters or bloggers are under the gun to get a story out.

If they don't have quick access to the correct logos, taglines, stats, and graphics, there's a good chance they'll just use whatever outdated stuff they can find online—like an old logo or incorrect company info.

By packing a comprehensive media kit, you can prevent these mix-ups.

Journalists typically look for a media kit first when they're writing about a company. If they can’t find one easily, they end up digging around online, and you end up at the mercy of whatever Google serves up.

With a detailed and accurate media kit, you remove the guesswork and make sure your brand is shown the way it should be.

Example of a branding slide:

Branding guidelines slide example

8) Let others vouch for you

Make sure to include testimonials from previous partners and detailed case studies in your media kit.

These shouldn't just sing your praises—they should also show concrete results like growth metrics or campaign reach. This provides solid proof of what new partners can expect when they work with you.

Example of a testimonials slide:

Testimonials slide example

9) Invite action

At the end of your media kit, don't close off communication with your viewers. Clearly tell them what they can do next, whether that’s reaching out for more info, requesting a proposal, or scheduling a quick discovery call.

Keep the process straightforward to make it super easy for them to take that next step and engage with you.

Example of a next steps slide:

Next steps slide example


If you have more questions about brand media kits, here's everything you need to know:

Press kit vs. media kit

There's a fair bit of confusion around press kits and media kits. Since both are all about getting your brand's message out there, they might seem like they're pretty much the same thing, but there are actually some subtle differences.

A press kit is focused on grabbing the attention of journalists and media outlets. It contains press releases and high-quality images that influence the narrative they create about you, with the goal of increasing your media exposure.

On the other hand, a media kit has a broader scope. It includes things like audience demographics, how much you charge for ads, and real success stories. This mix is perfect for attracting advertisers and partners who want to get in on what you're doing.

Why do you need a media kit?

  1. Social media influencers and bloggers: If you’re in the digital content game, a media kit is essential for pitching to brands for sponsorships or collaborations. It showcases your reach, your audience demographics, and your past successful partnerships, making it clear why a brand should work with you.

  2. Media outlets: Need advertisers? Your media kit can seal the deal by laying out your traffic stats, who your audience is, and what kind of advertising space you’re offering. It makes it easy for advertisers to see why they should jump on board.

  3. Businesses: If you're launching a new business or product, a media kit can help you catch the eye of investors, potential partners, and the media.

  4. Event companies: A media kit can draw in potential sponsors, participants, and media coverage. It packs all the essential info—what your event is about, its impact, and why it’s important—into one neat, compelling package.

How much does it cost to make a media kit?

When it comes to building a media kit, it can cost as little or as much as you want. If you hire a professional designer, you're looking at a range from $300 up to $2,000, depending on what you need.

You could also go the DIY route with free tools like Canva. Even if you're not a design whiz, you can whip up something pretty good on your own. The catch? You might end up with a PDF that potential partners have seen a thousand times over.

Now, if you want something that will give you an edge, you might try an interactive presentation maker like Storydoc.

You can start building an interactive media kit for free. If it works for you, you can keep it going for as little as $30 a month. This could give your media kit a unique, engaging look that really stands out.

Where to find good-looking media kit templates?

Making a media kit that looks great and functions smoothly can take quite a bit of time. And remember, the job isn’t over once it’s sent out; you have to keep it updated with the latest stats and info.

Interactive media kit templates come with a structure that’s optimized for engaging your audience—something that’s been tested and tweaked by others to get the best results.

Plus, they let you easily pull in your own branding and real-time data, which means less time tweaking layouts and more time focusing on other important stuff.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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