What does a marketing proposal look like?
Traditionally, marketing proposals have taken the form of static, text-heavy decks, often created in PowerPoint (PPT) or saved as PDFs.
While this method has been the standard for years, it's becoming increasingly clear that it doesn't quite cut it anymore. Static proposals don't allow for easy customization or updates, and most critically, they fail to engage the reader.
Interactive proposals are a modern alternative that's changing the game. They can include elements like clickable tabs, embedded videos, or even interactive ROI calculators that clients can adjust to see different service scenarios.
This level of interactivity makes the proposal more engaging and allows for a level of personalization that static documents simply can't match.
Here's the difference between a static PDF and a modern proposal: