How to Make a Sponsorship Packet to Get Funded (+Examples)

Unlock funding success with this guide on how to make a corporate sponsorship packet. Use our customizable sponsorship packet examples as your template.

Sponsorship packet examples

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Short answer

What is a nonprofit sponsorship packet?

A nonprofit sponsorship packet is a detailed proposal that outlines an organization's mission, goals, and the benefits for potential sponsors. It's created to attract support by clearly demonstrating how partnering can achieve mutual benefits and advance shared objectives.

Even the greatest causes can struggle without the right pitch

Let's be honest: sponsors look for tangible benefits, not just goodwill, which means you have to work extra hard to catch their attention.

Your sponsorship packet needs to do more than share your story—it must highlight the real value of supporting your cause.

Getting the right sponsors is vital. Without their support, continuing your important work could be at risk.

But don’t worry, this blog post will guide you through how to create an impactful sponsorship packet, making sure your organization wins the crucial backing it needs.

Let’s dive in!

What to include in a sponsorship packet?

  1. Introduction and mission statement: Begin with a warm introduction and clearly state your nonprofit's mission. This sets the stage by aligning your goals with potential sponsors' corporate responsibility objectives.

  2. Details of the project or event: Describe the specific event or project you are seeking sponsorship for, including its purpose and significance. This helps sponsors understand the context and the impact of their support.

  3. Demographic information: Provide details about your audience or the community you serve. This data helps sponsors see the alignment between your beneficiaries and their target markets.

  4. Sponsorship opportunities: Outline different sponsorship levels and the benefits associated with each, such as promotional exposure, VIP access at events, or recognition in marketing materials.

  5. Financial goals: Clearly state your fundraising goals and how the funds will be used. This transparency builds trust and helps sponsors understand the scope of their potential impact.

  6. Marketing and media exposure: Explain how the event or project will be marketed and how sponsors will be featured. This section should highlight the visibility they can expect to gain.

  7. Success stories and testimonials: Include examples of past successes and testimonials from other sponsors to demonstrate the effectiveness and reach of your programs.

  8. Next steps: Conclude with a slide or section clearly detailing the next steps interested sponsors should take to engage with your organization.

Great video on what to include in a sponsorship packet:

What to include in a sponsorship packet

Nonprofit sponsorship packet examples that open wallets

A well-crafted sponsorship packet connects emotionally and logically with potential sponsors, blending compelling stories with hard facts to highlight the importance of their contribution.

In this guide, we'll explore standout examples of nonprofit sponsorship packets that excel at drawing sponsors in.

Whether you aim to engage big corporations or local businesses, these examples will provide a roadmap for creating packets that resonate with your target audience.

Corporate sponsorship packet

I really appreciate how this corporate sponsorship packet breaks down different sponsorship levels in a tabbed format. It's super clear and easy to navigate, laying out each level's benefits neatly.

Plus, the terms and conditions are spelled out to keep everything transparent, and the 'Accept' button at the end makes committing as easy as a click. It streamlines the decision process beautifully for sponsors ready to jump on board.

Gala sponsorship packet

This gala sponsorship packet lays out all the event details, including who's attending, which is perfect for sponsors looking to reach the right audience.

I love how it includes testimonials to showcase past successes, adding credibility. The embedded calendar is a great final touch, simplifying the scheduling process for sponsors who want to discuss more or seal the deal quickly.

Sponsorship tier example

The design of this sponsorship tier template is spot on. It highlights the different sponsorship levels with such clarity and focus, guiding you through the options without any confusion.

The use of grayed-out content to draw your eye to key benefits is clever, making it easier for sponsors to decide where they fit best.

Fundraising event sponsorship packet

I like how this fundraising event sponsorship packet uses a scroll-based design, allowing you to take in information at your own leisure.

The inclusion of images and videos from past events really brings the experience to life, showing off the event's vibe and impact. Plus, having external links embedded means sponsors can easily access more detailed information if they're interested.

Charity event sponsorship packet

This packet does a great job of mixing storytelling with data to paint a full picture of the event's impact. It’s not just about the numbers; it’s about the stories behind them.

The feature that lets you pull branding from any website to see it in the event context is fantastic—it helps sponsors visualize their brand’s fit with the event, making the packet both informative and very engaging.

Nonprofit sponsorship package

This nonprofit sponsorship package is all about efficiency and personalization. It's designed to let you quickly customize content to match different sponsors' needs, which is incredibly practical.

The smart control measures like setting expiry dates and password protection are great for keeping the offers secure and timely, ensuring the information stays exclusive and relevant.

How to create an impactful sponsorship packet?

Creating a standout sponsorship packet is much more than just listing what your nonprofit needs; it's about weaving a narrative that aligns your mission with the strategic goals of potential sponsors.

This approach transforms the concept of sponsorship from a simple donation to a valuable partnership.

Here's how you can enhance your sponsorship packet to build long-lasting relationships:

1) Pick an interactive sponsorship packet template

Interactive nonprofit sponsorship packet templates offer a practical and efficient starting point for crafting your sponsorship packet.

They provide a pre-designed framework that ensures all critical elements are covered, which can be particularly helpful for those who might not have extensive experience in graphic design or marketing.

Just grab one from a library below:

No templates found

2) Customize the deck to include your branding

Personalization is key to making your packet resonate with potential sponsors.

It allows you to infuse the packet with your nonprofit’s unique brand identity, including logos, colors, and mission-driven imagery.

You can also go a step further by using dynamic variables to address potential sponsors by first name or company name, or adding a custom video when sharing the presentation.

This personal touch transforms the packet from a generic proposal to a tailored presentation that speaks directly to potential sponsors, illustrating how their values align with your initiatives.

Here's how you can easily extract branding with Storydoc:

Brand slide example

3) Engage through interactive content

Make your packet come alive by including interactive elements like clickable links to detailed reports, impactful videos, and dynamic infographics.

These features maintain interest while deepening understanding, showing potential sponsors exactly how their contributions will make a difference.

Great example of an interactive slide:

Interactive slide example

4) Paint a vivid picture of the event

Describing the event in your sponsorship packet is about more than listing the where and when; it's about creating a vivid picture of what to expect.

Start by detailing the event’s purpose and the community or cause it benefits.

Explain the event’s format, highlighting unique aspects such as keynote speakers, entertainment, workshops, or special ceremonies.

Then, go beyond the surface details and dive into the impact of the event.

Describe what the event aims to achieve—be it raising awareness for a cause, supporting a community project, or gathering resources for a significant initiative.

This will show potential sponsors the true value of their involvement, beyond just brand exposure.

Example of an event details slide:

Event details slide example

5) Showcase audience insights

Include comprehensive demographic and psychographic data about your audience to help potential sponsors see how well their target markets align with your event attendees.

Detailed analytics, such as audience engagement rates, typical donor behaviors, and community reach, can significantly support your argument for why a sponsorship would benefit the sponsor’s brand.

Audience insights slide example:

Audience insights slide example

6) Connect benefits to sponsor goals

Be clear about what sponsors stand to gain. This involves more than listing sponsorship perks; it’s about demonstrating how these benefits align with the sponsor’s branding strategies, corporate social responsibility goals, or market expansion plans.

For example, if a potential sponsor is looking to enhance their community image, highlight how sponsoring a local event or initiative will increase their visibility and goodwill in the community.

Benefits slide example:

Benefits slide example

7) Offer varied sponsorship levels

Providing a range of sponsorship levels is critical because it offers options for both small and large businesses.

Each level should include specific examples of how a sponsor’s contribution will be recognized, such as through media mentions, signage at events, or featured content on social media and newsletters.

These detailed descriptions help sponsors understand exactly what they will receive at each level, making it easier for them to decide how they want to be involved based on their budget and desired level of exposure.

Sponsorship levels slide example:

Sponsorship levels slide example

8) Highlight proven success

Back up your pitch with hard data from previous sponsorships, demonstrating the tangible benefits previous sponsors have seen.

Whether it’s boosted event attendance, increased social media engagement, or testimonials about strong ROI, these successes build trust and showcase the potential benefits new sponsors can expect.

Testimonials slide example:

Testimonials slide example

9) End with a clear next step

Wrap up your packet with a compelling call to action that motivates potential sponsors to engage immediately.

Use direct and encouraging language to invite them to join your cause, specify exactly how they can get involved, and make it easy for them to take the next steps.

You can even embed a calendar into the deck or add smart control measures, like an expiry date, to prompt an urgent response.

By using these steps, you’ll create a sponsorship packet that does more than ask for help—it builds partnerships and shows potential sponsors exactly why they should get involved.

Next steps slide example:

Next steps slide example
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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