How DG DIMENSE Won Over Clients & Subsidiaries with Storydoc

About DG DIMENSE

VEIKA, based in Lithuania, is an innovator in printing materials. They invented Ecodeco™, an eco-friendly wallpaper base, and DIMENSE™, a technology that makes it possible to print textures and raised patterns instead of just flat images.

Roland DG is a Japanese company that’s been leading the digital printing industry since 1981. They make high-end printers and printing technology used worldwide - from wide-format graphics to 3D applications.

In 2023, Roland DG and VEIKA teamed up to create a new company: DG DIMENSE. The idea was to combine Roland DG’s printer engineering with VEIKA’s materials and ink expertise in order to accelerate the progress of DIMENSE™ technology, including new effects and applications in different fields.

Headquartered in Vilnius, DG DIMENSE now drives Roland DG’s push into the sustainable interior décor space. It’s a mostly B2B world with a global audience across more than 190 countries.

The challenge - Helping customers succeed after the demo

When VEIKA launched DIMENSE, they knew they had something special: a technology that could turn flat walls into richly detailed surfaces in one single pass.

But as Technical Director Yuki Shimizu and Head of Marketing Renata Čižauskienė quickly realized, having a great product was only half the battle.

They were building a brand-new product in the digital printing market from scratch, and with it, a global go-to-market strategy. The question was: how do you market a product that people really need to see - and touch - to understand?

Trade shows helped. Seeing the texture up close, feeling it under your fingertips, watching the printer in action - that’s when people truly connected with it.

But what happened after the show ended? How do you keep that momentum going once the booth is packed up and people are back at their desks?

This is where things got tricky.

DG DIMENSE isn’t just in the business of selling printers - they sell the innovative technology behind them. And for that technology to succeed, people need to understand it fast.

New customers have to learn how it works, what makes it different, and what features and applications are available to them - so they can start printing and promoting their results with confidence. But the tools for that kind of enablement weren’t keeping up.

For years, follow-ups and training materials came in the form of long PDFs or hour-long tutorial videos. They weren’t bad, but they weren’t practical either.

Busy customers and partners rarely had the time (or patience) to sit through everything in one go.
PDFs had their own issues: they were slow to update in a fast‑moving industry where SKUs change constantly and new applications emerge.
Sending out “updated” decks often backfired - recipients assumed it was the same as before and skipped it.
Worse still, there was no way to know what was actually working, as sales had no visibility into engagement and marketing had no idea whether all their effort was driving real results - or getting lost in inboxes.
On top of that, there was no control over what version of a deck was still circulating. With so many updates happening behind the scenes, no one could be sure if sales reps were using the latest materials - or an outdated version from three iterations ago.

Renata and Yuki knew that to make DG DIMENSE a fast-growing success, they needed a better way to onboard customers, support sales, and help new partners become successful ambassadors of the technology - all without losing the magic of seeing and touching the product up close.

And then they saw Storydoc.

The solution - Living, interactive content

The turning point came when Renata Čižauskienė saw one of their partners present using Storydoc at a conference.

She said:

The difference was clear straight away: no clunky PDFs, just an interactive, scrollable deck that felt more like exploring a product than sitting through a presentation.

Back in Vilnius, Renata showed the team. Everyone agreed: this could be the format that finally bridged the gap between the in-person demo and the follow-up experience.

The team signed on in early 2025, starting with the area that needed the most attention: post-sales tutorials.

Instead of long, unbroken videos and endless slide decks, they rebuilt the content from the ground up.

They split chapters into clear sections, arranged details into tabs, timelines, and expandable panels. Viewers could jump straight to what they needed without scrolling through everything else.

Once the tutorials were in place, Renata and Yuki started using Storydocs for high-stakes brand pitches and executive reporting.

Subsidiaries and sales reps started relying on the same links - even before the sale - because the tutorials made it easier to understand the product, get excited about it, and sell it with confidence.

That’s exactly what won over Yuki Shimizu.

As Technical Director, he’s often supporting reps who aren’t product experts yet - especially in new markets. With the tutorial decks, even someone new to the team can walk into a meeting feeling prepared.

A tutorial deck that works like a hands-on demo

When it came time to build out the tutorials, the job fell to Chisato Takahashi. The team’s Sales Support Specialist, she was responsible for turning complex product know-how into something that anyone - from new hires to partners - could pick up and run with.

She’d worked in PowerPoint before. It got the job done, but it was never quite right.

Long instructions ended up as dense walls of text. Finding the right slide meant endless scrolling. And if one detail changed, she had to remake the deck and re-send the file all over again.

With Storydoc, the process was completely different - and Chisato took to it immediately.

She rebuilt their tutorials and product guides as interactive, video-rich decks that are easier to navigate, scan, and actually finish.

Each tutorial opens like a digital book, with clear navigation so viewers can jump straight to what they need.

Tabs group tools and features together. Screenshots sit next to short, embedded videos that play inside the deck. And for anyone ready to try it out, there’s a sample file ready to download - no hunting around in emails.

Long instructions no longer sit on the page like a giant block of text. They’re tucked behind expandable panels, ready to open only when someone needs the extra detail.

Complex processes are mapped out on clickable timelines, making it easy to follow each step in order.

If someone wants to go deeper, they can jump to a related tutorial, visit the website, or connect on social media - all without ever leaving the deck.

And from an ops perspective, it’s become a single source of truth.

When anything changes - whether it’s a spec, a tool, or a process - Chisato simply updates the deck. The link stays the same. No more re-sending files, no more confusion over which version is the right one.

Here's what one of DG DIMENSE’s tutorial decks looks like:

The results - Engagement they can measure and act on

Switching to Storydoc completely changed how DG DIMENSE delivers information, and the impact has been immediate:

All of this came from one shift: making the content more usable. Viewers can now jump straight to the parts they care about, watch short videos in context, and find answers fast - without feeling overwhelmed.

And then came the bonus: full visibility into engagement.

Now that DG DIMENSE is scaling globally - sending decks across the Americas, Europe, and Asia - the team can finally see what’s happening on the other side.

With Storydoc’s built-in analytics, the team can now see:

Who opens a deck.
Who they share it with.
How long viewers spend on each section.
Where they linger or drop off.
Which CTAs get clicks.

Marketing can watch the numbers grow in real time and quickly improve anything that doesn’t land.

For Chisato, having real data has made a big difference.

She can see which sections people engage with, where they drop off, and what needs improving - giving her the feedback she needs to keep making her decks better and more effective.

It’s motivating to know the work she puts in is actually being seen - and helping people around the world.

Sales reps feel the difference too. Instead of chasing prospects with “Did you read the tutorial?”, they can start the next call with “How was the tutorial?”

They skip the endless “where-are-we” check-ins and move straight to problem-solving, with the confidence that the deck has already done part of the heavy lifting.

A new standard for internal reporting

For Yuki, the shift wasn’t just about onboarding or enablement - it was about raising the bar across the company.

With a single living link for every deck, he could finally share consistent, on-brand, always-up-to-date content across regions. No more chasing old files. No more wondering which version someone was using.

And when it came time to report back to corporate, he felt proud. Instead of sharing flat presentations or one-off exports, he could show live, visual materials that told a story - and prove that people were actually engaging with them.

It also helped the team uncover issues they wouldn’t have seen otherwise.

If customers are watching the tutorials but not printing, the problem isn’t training. It could be market conditions, design bottlenecks, or sales follow-through.

That insight gives the team a clearer picture - and a better chance to fix what’s really holding customers back.

And the impact is spreading. After seeing the tutorials in action, the U.S. team asked how they could get their hands on the tool for their own campaigns - a good sign that Storydoc’s not just a marketing format, but something the whole business can use to enable and support teams.

Looking ahead

Chisato is already planning to layer in CSV-driven personalization so hundreds of name-tagged decks can be created in one go, plus translations for multilingual rollouts.

She’s even started producing mobile-only versions of key slides to make sure the experience is flawless on every screen.

For a team that used to send static attachments into the void, the shift has been a massive leap forward.

Now they have a single, living link for each deck that can evolve with the technology - and the proof, in hard numbers, that people are actually reading and engaging with the content.

If you’re like Yuki and Renata, here’s how you can get similar results

Present complex products in a way that’s easy to navigate and explore - no more overwhelming PDFs or endless slides.
Show off your applications and features with interactive content that lets people choose how deep they want to go.
Keep one master link for each deck type - update it anytime without worrying about old versions in circulation.
Personalize at scale with CSV or CRM data, so every viewer feels like the deck was made just for them.
Give your sales team real-time insight into who’s engaging, what they’re looking at, and when to follow up.
Use heatmaps and engagement data to refine your materials and focus on what actually works.
Ensure your decks look and work perfectly on any device, from big screens to mobile.

With these capabilities, you can keep every audience - from local reps to corporate HQ - aligned, confident, and ready to act.

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How DG DIMENSE Won Over Clients and Subsidiaries with Storydoc