Create a Business Plan One-Pager (Winning Tips & Strategies)

Get tips and strategies for creating a winning business plan one-pager. Learn how to condense your business plan and make it actionable and easy to understand.

Dominika Krukowska

4 minute read

What is a one-pager

Short answer

What is a business plan one-pager?

A business plan one-pager, also known as a lean plan or a one-page business plan, is a condensed version of a traditional business plan that captures the essential information in a simple, easy-to-read format. It typically includes key elements such as the business concept, target market, competitive landscape, marketing and sales strategy, and financial projections, but in a shorter, more concise form.

The goal of a business plan one-pager is to provide a clear overview of the business and its plans, without overwhelming the reader with unnecessary details. It is often used as a quick reference guide or as a starting point for further discussions and planning.

Business plan one-pager templates ➜

Starting a new business can be exciting, but it can also be overwhelming. One important step in the process is creating a business plan, which outlines your goals, strategies, and potential challenges. However, traditional business plans can be long and complex, making them difficult to understand and act on.

In this article, we will provide tips and strategies for creating a winning business plan one-pager. We will cover what to include, how to format it, and how to make it actionable.

By the end of this article, you will have the tools you need to create a clear, concise business plan one-pager that will set your business up for success.

Static vs. interactive business plan one-pagers

While a static business plan one-pager is a useful tool for providing a quick, easy-to-understand overview of your business and its plans, an interactive business plan one-pager can be even more effective.

An interactive business plan one-pager allows the reader to interact with the document, for example by clicking on links to learn more about a particular topic or by viewing additional information that is not included in the main document. This can help to engage the reader and keep them interested in your business, as well as providing them with more detailed information if they need it.

Additionally, an interactive business plan one-pager can be updated easily, allowing you to keep it current and relevant. Overall, the advantage of an interactive business plan one-pager over a static one is that it provides a more engaging and informative experience for the reader.

Static business proposal presentatio


Interactive business proposal presentation


How to write a one-page business plan

Writing a business idea one-pager involves summarizing the key elements of your business plan in a clear and concise way, including your business concept, target market, marketing and sales strategies, product or service, business model, financial projections, and team. By following a structured process and focusing on the most important aspects of your business, you can create a business plan one-pager that effectively communicates your vision and plan for success.

Here are the steps for writing a business plan one-pager:

  1. Define your business: Start by clearly stating what your business does and who it serves. This should include a brief description of your product or service, as well as the problem it solves for your customers.

    For example, "XYZ Company is a software development firm that specializes in creating custom apps for small businesses. We help our clients streamline their operations and improve their customer experience by providing them with tailored solutions that meet their unique needs."

  2. Describe your target market: Clearly define who your ideal customer is and what specific needs or problems your product or service addresses for them. This should include information about their demographics (age, gender, location, income level, etc.), as well as any other relevant characteristics that may impact their likelihood to purchase your product or service.

    For example, "Our target market is small business owners in the retail industry who are looking for an affordable and easy-to-use point-of-sale system. These customers are typically overwhelmed by the complexity of traditional systems and are looking for a solution that is user-friendly and can be easily set up and maintained."

  3. Outline your marketing and sales strategies: Explain how you plan to reach and sell to your target market. This should include a description of any marketing channels you will use (such as social media, email, or paid advertising) and any partnerships or collaborations you have in place. It should also include a description of your sales process, including how you will attract leads, convert them into customers, and retain them over time.

    For example, "We plan to market our product through a combination of online and offline channels, including social media, paid search ads, and targeted email campaigns. We will also seek out strategic partnerships with complementary businesses in our industry, such as accounting firms or marketing agencies. Our sales process will involve providing potential customers with a free trial of our product and following up with them through email and phone to answer any questions and help them get started."

  4. Discuss your product or service: Provide a brief overview of what you are offering and how it is different from your competitors. This should include a description of the features and benefits of your product or service, as well as any unique selling points that set it apart.

    For example, "Our software is designed to be user-friendly and intuitive, with an easy-to-navigate interface and a variety of useful features such as inventory management, customer tracking, and sales reporting. We also offer exceptional customer support, with a dedicated team available to help our clients get the most out of our product."

  5. Describe your business model: Explain how your business makes money and what your revenue streams are. This should include information about your pricing strategy (such as whether you charge a one-time fee or a recurring subscription), as well as any other sources of income you may have (such as consulting services or advertising).

    For example, "Our business model is based on a subscription model, with customers paying a monthly fee for access to our software. We also offer additional services, such as custom app development and training, which are priced on a project basis."

  6. Outline your financial projections: Provide a summary of your financial projections, including any investments you have made or expect to make, and any key financial milestones you hope to achieve. This should include information about your projected revenues, expenses, and profits, as well as any key assumptions you are making about the growth of your business.

    For example, "We are seeking a $500,000 investment to fund our growth over the next two years. Based on our market research and industry trends, we expect to achieve revenue of $1 million in the first year and $2 million in the second year, resulting in net profits of $250,000 and $500,000, respectively. These projections are based on an assumption of 20% annual growth in our target market and a customer acquisition cost of $500 per new customer."

    Remember to keep your financial projections realistic and grounded in data and research, and to clearly explain any assumptions or estimates you are making. This will help your audience understand the viability of your business and your plan for achieving success.

  7. List your key team members: Introduce the key people involved in your business, including any co-founders, advisors, or key employees. This should include a brief description of each person's role and responsibilities, as well as any relevant experience or expertise they bring to the table.

    For example, "Our team is made up of three co-founders, all of whom have extensive experience in the software development industry. Our CEO has a background in project management and has led successful software development teams in the past. Our CTO is an expert in app development and has a proven track record of delivering high-quality products on time and on budget. Our head of sales has a strong background in business development and has successfully built and managed sales teams in the past."

  8. Summarize your long-term goals: Outline your long-term vision for your business and any key milestones or goals you hope to achieve. This should include information about your plans for growth, expansion, or diversification, as well as any specific targets you hope to reach in terms of revenue, market share, or other key metrics.

    For example, "Our long-term goal is to become the leading provider of custom app solutions for small businesses. We plan to achieve this by continuing to innovate and deliver exceptional products and services to our customers, as well as by expanding into new markets and diversifying our product offerings. In the next five years, we hope to achieve $10 million in annual revenue and a 20% market share in our target market."

Remember to keep your business idea one-pager concise and focused, and to use language that is clear and easy to understand. Avoid using jargon or technical terms that may not be familiar to your audience, and focus on highlighting the key points that will be most relevant and compelling to your target audience.

What should you include in a business plan one-pager?

When creating a business plan one-pager, it's important to include the key elements that are essential for understanding your business and its plans. This typically includes the business concept, target market, competitive landscape, marketing and sales strategy, and financial projections.

These elements should be presented in a clear and concise manner, with enough detail to provide a clear overview of your business, but without overwhelming the reader with too much information. Additionally, you may want to include a brief summary of your team and their qualifications, as well as any notable achievements or milestones.

Best business plan one-pager examples to inspire your efforts

Storydoc offers a wide range of business plan one-pager templates that are designed to help you create a winning business plan quickly and easily. These templates are carefully crafted by experts to include all of the essential elements that are needed to present your business in the best possible light.

With Storydoc's business plan one-page templates, you can choose from a variety of designs and formats, each one optimized for a specific industry or business type. Whether you are starting a new business or looking to refresh your existing plan, Storydoc's templates are the perfect starting point for creating a professional, effective business plan one-pager.

Business plan one-pager samples you can use as your own:

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Best tools for creating business plan one-pagers

Creating a business plan one-pager can be a challenging task, but there are many tools and resources available to help you create a professional, effective plan.

In this list, we will introduce some of the best tools for creating business plan one-pagers, including powerful platforms, versatile design tools, and comprehensive business planning resources.

These tools will provide you with the guidance and support you need to create a winning business plan one-pager:

  1. Storydoc: Storydoc offers a wide range of business plan one-pager templates that are designed to help you create a winning business plan quickly and easily.

  2. Canva: Canva is a graphic design tool that makes it easy to create professional-looking business plan one-pagers. It offers a variety of customizable templates, as well as a range of design elements and tools that you can use to create your own unique design.

  3. Bizplan: Bizplan is a comprehensive business planning tool that offers a range of templates and resources for creating a business plan one-pager, as well as tools for financial planning and collaboration.

  4. Creately: Creately is a collaborative, online diagramming tool that is ideal for creating business plan one-pagers. It offers a range of customizable templates and design elements, as well as the ability to share your work with others and collaborate in real time.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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