How to make your business plan one-pager stand out
First impressions are everything. An impressionable business plan one-pager can be the difference between securing investment and being left in the dust.
Here are some tips on how to make your business plan one-pager stand out:
1. Use motion
Including animation or video into your one-pager can be a powerful way to grab investors' attention and keep them engaged. Use motion to highlight key points or demonstrate how your product or service works.
To learn more about how it’s done, check out our article on how to use video animations to create engaging content.
2. Use original designs
Using original designs is a key element for standing out.
Avoid falling into the trap of using generic designs. Instead, take the time to create something that is truly unique and eye-catching.
This can be as simple as using your branding or as complex as creating your own infographics or custom illustrations such as Procreate color palettes.
Personalization is the most effective way to make you stand out and leave a lasting impression.
- Including a personalized note
- Addressing the investor by name
- Referencing their previous investments (to show that you've done your research)
Tailor-made decks are read in full 68% more often, 41% longer, and are shared internally 2.3x more often.
4. Customize according to the investor’s preferred format
Customizing your one-pager to the specific investor's needs and preferences is the best way to get and hold their attention.
Look for guidelines on their website, ask previous candidates, or ask the investors directly.
Fit your plan to their format and highlight aspects of your business that align with their investment portfolio or industry expertise.
5. Tell a story with data visualization
Data can be overwhelming, but presenting it in a visual format can make it more accessible and compelling.
Use infographics, charts, and other data visualization elements to tell a story about your business's growth and potential.
Here’s our selection of the best data visualization tools to get you started.