In order to be able to view the contents of a PDF, you need to constantly pinch in and out on a small screen, making it hard to navigate your one-pager or know which pieces of information are most important and should be focusing on.
It’s a surefire way to disengage even the most motivated readers and completely lose their attention.
And even in the best case scenario that a prospect does for some mysterious reason go through your entire one-pager, there’s no way to nudge them to take the next step from a static PDF or PowerPoint.
Learn about all the problems with using PDFs for digital marketing collateral ➜