Home / Blog / Creative brochure design examples

12 Creative Brochure Design Examples (+Tips & Templates)

Learn how to design a creative brochure that stands out and wins, complete with examples of innovative brochure design and customizable brochure templates.

Author Dominika Krukowska

5 minute read

Creative brochure design examples

helped business
professionals at:

WorkDay IHeart Meta Nice American Cancer Society Xerox

Short answer

How can you make your brochure creative?

  1. Structure your brochure like a story

  2. Let readers explore with tabs and sections

  3. Build movement into your design

  4. Use scrollytelling to guide the journey

  5. Bring your brochure to life with multimedia

  6. Personalize the experience whenever possible

  7. Visualize your data interactively

  8. Design for mobile first

  9. Make it action-ready


Scroll down to read the full guide ⤵

Get creative brochure templates
Try our AI brochure maker

Creative brochure design examples that stand out and drive action

Let’s be real - most brochures get ignored. A static PDF or tri-fold might check the box, but once they’re sent or printed, you can’t fix a typo, update your offer, or track what worked.

These days, if you want people to actually engage, you need something that feels more like a mini landing page - clean, interactive, and easy to explore.

Below, I’ve handpicked some cool brochure designs that do exactly that.

Even if the use case isn’t a perfect match, you can easily swap the content in the editor and turn it into something that fits your own brand - and actually gets people to stick around.

Finance software product brochure by GBST

This finance software product brochure is such a smart example of creative brochure design done right.

Right from the cover, the embedded video pulls you in and boosts engagement straight away - it feels dynamic before you even start scrolling.

I also love how the cover uses color strategically to draw attention to their UVP without overwhelming the design.

There’s even a {{company}} tag built in, so you can create personalized versions at scale. Brochures are usually seen as generic, so this flips that expectation completely - and saves you hours in the process.

Instead of dropping walls of text, there’s a clean embedded video explaining the solution, followed by screenshots that appear as you scroll, keeping everything paced and easy to absorb.

And the best part? They embedded a live ROI calculator right into the deck, so readers don’t just read about the product - they actually get to experience it firsthand. No static PDF could ever pull that off.

Make yours with AI
Open in new window

Business brochure

This business brochure has a simple, clean design, but there’s something about it that instantly caught my eye - it actually reminds me a little of those old-school computer games.

The white background keeps it clean, but the pops of orange throughout give it a fresh, vibrant feel without being loud.

The animated dots on the cover flicker subtly, which adds just enough movement to make it feel alive right from the start.

I also love the custom logo placeholder - you can just drop in your website URL and swap it out without any design headaches.

The problem slide uses running numbers to present key metrics, so instead of just reading a stat, you see it in motion, which immediately feels more dynamic.

For the solution, there’s an interactive chart where you can hover over each bar to get a short description - way easier to digest than a traditional static graph. It’s polished, playful, and super functional.

Make yours with AI
Open in new window

Interactive company brochure

This interactive company brochure is probably the closest to what you’d expect from a traditional brochure - super lean, but with all the perks of a modern, interactive brochure format.

The main sections are tucked into clean, clickable tabs, so you can still pack in a lot of information without overwhelming the layout.

I love how you can easily embed images, videos that play right inside the deck, or even links to longer resources if someone wants to dive deeper. It keeps the main structure simple and polished, while giving people options to explore more.

One of the smartest touches is the embedded calendar. Readers can book a call straight from the presentation without bouncing to another page, which makes the whole experience feel seamless.

And most importantly, everything looks flawless no matter where someone opens it - mobile, tablet, desktop - you name it. When so many people are checking brochures on their phones now, that kind of mobile-perfect design makes a huge difference.

Make yours with AI
Open in new window

Corporate brochure

This corporate brochure builds on the same smart structure as the earlier ones - you've got the clean logo placeholder, a fresh pop of orange to keep it vibrant, and tabs you can click through to keep the content organized and easy to explore.

There are also plenty of image and video placeholders you can swap out with your own content, or even have the AI assistant generate some quick visuals for you if you’re in a rush.

But what really stands out for me in this design is the button placed right on the cover. It’s such a clever touch - perfect if you want to keep the main brochure super streamlined but still give readers the option to dig deeper.

You can link out to a full presentation, detailed product pages, or extra resources without cluttering up the core design.

It’s simple, flexible, and looks sharp - everything a good corporate brochure should be.

Make yours with AI
Open in new window

Apartment brochure

This apartment brochure is a great example of good brochure design.

One thing I really love is how it uses grayed-out content to guide your attention as you scroll. Instead of throwing everything at you at once, new text fades in at just the right pace, keeping your focus exactly where it needs to be.

You can also add highlights to make the main takeaways pop even more, which is a subtle but super effective touch.

The second standout feature is the embedded 3D walkthrough of the property. Instead of flipping through static photos or being told how great a place looks, readers can actually explore it themselves - without ever leaving the deck.

And since the deck comes with built-in analytics, you can see who read it, how long they spent on each section, where they dropped off, and whether they clicked your CTAs.

It’s perfect for gathering insights - or even A/B testing different versions to see what really lands.

Make yours with AI
Open in new window

Luxury real estate brochure

This luxury real estate brochure is such a good example of how small design choices can completely elevate the experience.

I love how the cover image uses animation - it’s simple, but the way the image moves closer toward the reader instantly makes it feel more dynamic without being over the top.

Another detail I really appreciate is how easily you can import your company's branding. Fonts, colors, everything gets pulled through so the whole brochure looks cohesive and high-end, exactly the way it should for a luxury audience.

The narrative-driven structure is another great feature.

Instead of dumping all the information at once, new details unfold naturally as you scroll, which turns the whole brochure into an experience. And when you’re dealing with luxury clients, little touches like that make a big difference.

You can also add architectural blueprints or even a before-and-after slider for construction projects to really show off the impact of your work - something a regular brochure could never do this well.

Make yours with AI
Open in new window

Real estate agency brochure

This real estate agency brochure has such a clean, well-balanced design.

It mixes text-based and visual slides really nicely, with just little pops of colour here and there - perfect if you're working with more traditional clients who still want something polished but not overly flashy.

One of my favorite details is the custom social media icons.

Instead of just listing your accounts somewhere at the bottom, you can click straight through to whatever platform you use the most and see more of the agency’s work, which feels way more natural and connected.

I also love how comprehensive this brochure is. You probably get more slides than you’ll actually need, but it’s super easy to remove or swap them out with slides from the library.

And the best part is that everything auto-adjusts to the design, so you don’t have to worry about breaking the layout the way you might with a PDF or a clunky PowerPoint.

Make yours with AI
Open in new window

Training solution brochure

This training solution brochure is another really cool example of creative brochure design.

I love how it uses quadrants and side-by-side layouts to pair text and visuals. It breaks up the flow in a way that keeps everything super readable, even though you’re packing in a lot of information.

The custom icons next to the text are a nice touch too. They make the sections feel lighter and more visual without overwhelming the layout - smart, clean, and super easy to scan.

I’m also a big fan of how the success stories are handled. You've got logo placeholders where you just drop the company URL - no faffing around with sizing logos, fixing mismatched designs, or dealing with weird backgrounds.

Plus, there are multiple smart CTAs at the end, so the reader can pick what action they want to take next.

You can embed your calendar to let them book a meeting on the spot, or add social media links so they can reach out wherever they’re most active.

Make yours with AI
Open in new window

Church introduction brochure

This church introduction brochure really feels like a perfect example of bringing things into the 21st century.

No more plain printouts or cluttered bulletin boards - you’re welcomed with a sleek, modern deck that actually makes you want to explore.

I love how the Programs & Activities slide is designed. Each item has a little "Read more" button underneath, so people can dive deeper if they’re interested or just skim the basics if they’re in a hurry. It keeps the design clean and easy to navigate.

The quote slide instantly grabbed my attention too. It's a simple touch, but it really stands out among the other slides - and you can easily pair it with a video testimonial if you want to make it even more personal and impactful.

You can also drop in a QR code linking to the church's main website if you want to keep the deck super short while still giving people a way to learn more. It's welcoming and built for today’s audiences.

Make yours with AI
Open in new window

University viewbook brochure

This university viewbook brochure does a great job of keeping everything clear and engaging - perfect for today’s audiences with limited attention spans.

One of my favorite parts is how the success stories are presented as a horizontal timeline you can click through.

It’s super easy for readers to jump to what interests them most, and you can apply that same timeline style to other slides if you want to keep things consistent.

I also really like the custom pricing slide. You can present your options side-by-side in columns or lay them out as a table if you need a more detailed comparison - it’s flexible without making the design feel heavy.

The next steps section is also really well done, with clean custom icons guiding you through what to do after reading.

And if someone’s ready to take action right away, there’s even a clickable button to fill out an application directly from the deck. It’s simple, actionable, and built exactly the way today’s students expect.

Make yours with AI
Open in new window

Event promotion brochure

This event promotion brochure nails the balance between clean design and eye-catching detail.

I love the event highlights slide - there’s a smart pop of color, custom icons, and all the key info outlined with plenty of white space, which makes it easy to skim without feeling overwhelming.

The clickable, interactive timeline for the agenda is another great touch. It keeps everything organized and easy to navigate, and you can build on it with a speaker lineup slide that’s just as easily digestible.

Thanks to the image and text placeholders, you don’t have to worry about getting mismatched headshots from different speakers - everything stays cohesive even if the photos come in all shapes and sizes.

And if you need to update anything after sending it out, the best part is that the recipient will always see the freshest version without you having to resend a new link or PDF.

Make yours with AI
Open in new window

College course brochure

I really like how this college course brochure teases the key info up front - things like the number of modules, lessons, and total course duration - before leading you into a horizontal timeline where each module is introduced one by one.

It keeps everything feeling structured and easy to follow.

You can also add hyperlinks if you want to create separate sections for each module, which makes it super easy for readers to jump straight to what they’re most interested in without endless scrolling.

Another feature I love is the FAQ section. Instead of cramming in a long list of questions and answers, each question is clickable, revealing the answer only when you want it.

It keeps the layout clean while still offering tons of useful info - something a regular brochure would never have room for.

Make yours with AI
Open in new window

How to design your brochure in 9 steps

When people think of "creative brochure design," they often picture fancy fonts and nice colors.

That’s fine - but today, real creativity goes deeper. It’s about building brochures that pull people in, invite them to interact, and adapt to what they want to see.

Here’s how to design brochures that grab attention and inspire people to act.

1) Structure your brochure like a story, not a flyer

Most brochures read like a shopping list. Great ones unfold like a journey.

Guide readers step-by-step: build context, spark curiosity, and lead them toward action - just like a story would. A strong narrative flow keeps people reading longer, and helps them remember what matters.

2) Let readers explore with tabs and sections

Instead of dumping all your content at once, break it into clickable sections. Let readers jump straight to what interests them - services, pricing, case studies, whatever matters most.

Interactive navigation turns your brochure from a wall of text into a choose-your-own-adventure.

How to segment your brochure content

  • Use tabs or a side menu to group content into clear categories.

  • Keep section names simple ("About us," "Our solutions," "Success stories").

  • Give readers small, satisfying wins at every click - don’t bury key points.

Generate your brochure with AI
Brochure content segmented in tabs

3) Build movement into your design

Static pages are forgettable.

Smart movement - like highlight animations, grayed-out content, or micro-animations (for example, a key stat sliding into view) - adds rhythm and energy without overwhelming the reader.

It also helps guide attention exactly where you want it.

Instead of dumping a long paragraph about your company’s history or project milestones, a vibrant timeline gives readers a fun, visual play-by-play. It turns dry facts into a flowing, engaging story they can literally follow.

You can also use before-and-after slides to show transformation visually. Whether it’s a product improvement, a rebrand, or a client's success, nothing beats letting people see the change for themselves.

Generate your brochure with AI
Brochure running numbers example

4) Use scrollytelling to guide the journey

Scrollytelling blends the simple act of scrolling with the art of storytelling.

Instead of flipping static slides or reading endless blocks of text, readers scroll through an unfolding story - with images, videos, and animations woven into the narrative. It breaks complex ideas into easy, natural steps and keeps attention high.

Generate your brochure with AI
Brochure scrollytelling example

5) Bring your brochure to life with multimedia

A video on your cover slide. An ROI calculator halfway down. A product demo embedded right inside the brochure.

Using multimedia isn’t just about flair - it’s about giving people richer ways to engage. They can watch, click, explore - not just read.

Smart ways to embed multimedia

  • Add a 30-second intro video where you'd usually write a mission statement.

  • Embed customer testimonials as short clips instead of plain text quotes.

  • Let people play with an interactive calculator instead of reading about "estimated ROI."

Generate your brochure with AI
Brochure ROI calculator example

6) Personalize the experience whenever possible

One-size-fits-all brochures are dead.

You can make every brochure feel tailor-made by adding dynamic fields, smart branching (showing different content based on user input), or simply offering different paths for different audiences.

Personalization makes people feel seen - and keeps them engaged.

How to personalize your brochure

  • Include your reader’s name and logo with dynamic variables, not just a generic greeting.

  • Match their branding automatically by pulling fonts and colors from their website - it shows care without manual design work.

  • Personalize content paths - offer tailored sections based on industry, needs, or goals.

  • Stay relevant - feature success stories from companies like theirs, speaking directly to their world.

Generate your brochure with AI
Personalized brochure example

7) Visualize your data interactively

Don’t drop a boring static chart into your brochure and call it creative. Let readers hover, click, and explore.

Dynamic charts, animated infographics, and simple calculators make data feel accessible, not intimidating - and they tell a much more powerful story.

Generate your brochure with AI
Brochure data visualization example

8) Design for mobile first

Most people will first see your brochure on their phone. If your "creative" design looks cramped, unreadable, or broken on mobile, it’s dead on arrival.

Prioritize layouts that scroll cleanly, buttons that tap easily, and text that reads comfortably without zooming.

Generate your brochure with AI
Brochure mobile design example

9) Make it action-ready

Most brochures aren’t built for action - they drop a website link or a phone number and leave readers to figure it out.

Interactive brochures ditch that friction. You can embed calendars to schedule meetings, link directly to portfolios, or let users download documents.

Examples of CTAs for brochures

  • Embed a meeting calendar (e.g., Calendly) so prospects can book straight from your deck.

  • Offer downloads (like whitepapers or product guides) with a click.

  • Send readers to try a product or browse your portfolio - no clunky typing needed.

  • Enable payments directly from your brochure when it fits the flow (for example if you’re promoting a ticketed event).

Generate your brochure with AI
Brochure CTA example

Create your brochure from a template

Trying to build a brochure sounds easy - until you’re stuck figuring out how to structure it, what to highlight, and how to keep it from looking like every other generic PDF out there. It's way too easy to overthink it or miss the mark completely.

Interactive brochure templates already use layouts and structures that are proven to work - you just plug in your content and you’re ready to go.

Plus, you can easily swap sections, add videos, links, calendars, and make it feel fresh without fighting with the design.

Just grab one.

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
How can you make your brochure creative? Creative brochure design examples How to design your brochure in 9 steps Create your brochure from a template
More on this topic
Grab a creative brochure template
Engaging decks. Made easy

Create your best brochure to date.

Stop losing opportunities to ineffective presentations.
Your new amazing deck is one click away!

Create free Book a demo