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How to Make a Winning Marketing One-Pager (+Examples)

Learn how to make a winning company one-pager slide by slide. Explore our gallery of the best marketing one-pager examples and use them as templates.

Author Dominika Krukowska

5 minute read

How to make a marketing one-pager

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Short answer

What is a marketing one-pager?

A marketing one-pager, also called a company one-pager, is a concise document that highlights your company’s core message and unique value proposition.

A marketing one-pager delivers a quick, engaging overview - combining eye-catching visuals with key points - to capture interest from customers, investors, or partners and drive them to take action.

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Marketing one-pager vs company one-pager

A marketing one-pager and a company one-pager are often used interchangeably to describe a one-page document that communicates your unique value proposition and markets your business.

But sometimes, a marketing one-pager refers to an internal guide - used to align teams on messaging, personas, and goals ahead of a marketing campaign - while a company one-pager is more outward-facing.

Some businesses also use marketing one-pagers to pitch their own marketing services to clients.

Why do you need a marketing one-pager?

  • You need a quick leave-behind - Perfect for meetings, expos, or investor calls where you want to leave something short, sharp, and memorable.

  • You want to get to the point fast - No one wants to scroll through 20 slides. A one-pager forces clarity and gets your message across in seconds.

  • You’re emailing cold leads - It’s easier to open, skim, and share than a bulky deck - great for outreach that won’t end up in the bin.

  • You want your team on the same page - Use it as an internal cheat sheet to align sales and marketing on messaging, personas, and goals.

  • You’re pitching your services - For freelancers or agencies, a one-pager can showcase what you do, who you help, and why you’re worth it - all at a glance.

What to include in a marketing one-pager?

  1. Cover slide

  2. Value proposition

  3. Who we are

  4. Problem statement

  5. Overview of product or service

  6. Key benefits

  7. Optional: Target audience or customer persona

  8. Social proof (testimonials, stats)

  9. Call to action (contact information)

How to create a marketing one-pager step by step

People think one-pagers are easier to make just because they’re shorter. But that’s exactly the problem.

You’ve got to cram everything you do - and everything you stand for - into a single, scannable page that actually gets people to care.

Even if you’re using an interactive format (where you can sneak in extra info or a few extra slides), get it wrong and no one’s sticking around. They’ll bounce before you ever get a chance to send the full deck.

In this guide, I’ll walk you through how to make an effective marketing one-pager step by step - so your deck grabs attention and drives action.

1) Cover slide

If your cover slide doesn’t grab attention in seconds, you’ve already lost them. It’s your one-pager’s first impression - and just like with landing pages, if the top doesn’t sell the scroll, people bounce.

If you want them to stick around, add a quick note like “Average reading time: 2 minutes” to lower commitment anxiety.

Better yet, drop in a short video - our data shows it can boost engagement by 32%. It’s the easiest way to show what you do without paragraphs of fluff.

And if you really want to stand out? Personalize it. Mention your recipient’s name, company, or add their logo, and they’re way more likely to care. With Storydoc, you can do it at scale without lifting a finger.

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Marketing one-pager cover slide example

2) Unique value proposition

Your UVP is your one-liner. It should tell people what you do, who it’s for, and why it matters - without making them read it twice.

This isn’t the time to be mysterious or clever. Use your title and subtitle to get straight to the point. Think of it as your verbal elevator pitch - only shorter, and without the awkward small talk.

No UVP yet? Time to write one. It makes everything else (copy, layout, CTAs) fall into place.


Example:

All-in-one social media scheduler for small businesses with no time to waste.

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Marketing one-pager UVP slide example

3) Who we are

Before anyone buys what you do, they want to know who they’re dealing with. This slide builds trust fast and convinces them to keep reading.

Keep it snappy: where you're based, what you specialize in, what drives you, and what makes you stand out from the competition. Enough to spark interest, not enough to send them to sleep.

💡 If you're using the one-pager internally, feel free to swap this for a short personal note from the team lead or CMO. It sets the tone and gives your teammates more context on what’s coming next - without the company bio fluff.

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Marketing one-pager about us slide example

4) Problem statement

Here’s where you prove you actually understand your audience. Speak to a real, painful problem they’re facing - the kind that keeps them up at night or blocks progress. Use their language, not yours.

Start with the emotional side, then back it up with a stat that quantifies the pain. Data shows you’ve done your homework - and gives decision-makers something to forward to their boss.

If this is an internal one-pager, use this space to align teams on the challenge you're solving together. Everyone needs to feel the same pain to rally around the same solution.

Bonus tip: People hate losing more than they love winning. Framing the cost of doing nothing hits harder than empty promises.


For example, don’t just say, “You could gain 30% more leads.” Say, “You’re losing 30% of leads every month to competitors.”

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Marketing one-pager problem slide example

5) Overview of product or service

Now that they feel the pain, it’s time to show them how you fix it - without getting lost in the weeds. Stick to a clear, high-level statement of what you do and how you do it.

One sharp headline and a visual (like a screenshot or a 15-second clip) can do more than a block of text ever will.

Skip the jargon and feature dumps - if they need a decoder ring to understand you, they’re gone.

And if you offer a service? Give a quick look at what working with you actually feels like. What’s the first step? How long does it take? What do they need to do - and what do they get in return?

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Marketing one-pager solution slide example

6) Key benefits

This is the moment where your reader asks, “What’s in it for me?” So tell them - clearly, confidently, and in their language.

Highlight 3–5 outcomes they actually care about (more leads, faster onboarding, lower churn). Make them feel real: use metrics, timelines, or results from past clients. Visuals work wonders here - icons, charts, even a mini before-and-after.

Remember that change is scary. If your benefits sound vague or generic, most people will do nothing and stick with the status quo.

✅ Be specific: “Cut onboarding time by 40%” beats “Improves efficiency” every time.

⚠️ Show the cost of inaction: “You’re losing $10K/month by sticking with your current tool” hits harder than “We help boost revenue.”

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Marketing one-pager benefits slide example

7) Optional: Target audience or customer persona

Sometimes it’s not just about what you offer - it’s about who it’s for.

If you’re sending your one-pager to someone outside your usual bubble (a new market, investor, or partner), it helps to include a quick snapshot of your ideal customer.

It gives context, shows focus, and reassures the reader you’re not trying to be everything to everyone.

If it’s an internal one-pager, use this space to align teams on exactly who you’re targeting in a campaign. That way, marketing knows who they’re speaking to, and sales knows who they’re chasing.

Keep it short: industry, job titles, pain points, and what success looks like for them.

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Marketing one-pager target audience slide example

8) Social proof

If your one-pager is outward-facing, this is where interactive formats shine.

Social proof builds trust fast - and the best part is that you don’t even have to say it yourself.

Let happy clients do the talking through quick quotes, key results, testimonial bars, or short video clips that bring their wins to life.

Use clickable tabs to show off results by industry or use case, or link out to full case studies for those who want to dig deeper. It keeps your one-pager clean, while giving curious readers more to explore.

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Marketing one-pager testimonials slide example

9) Call to action

If your one-pager did its job, your reader’s ready to act - don’t let that momentum fizzle out. This isn’t the time to say “thank you” or wrap things up with a bow. That creates a full stop when you want the next step.

Instead, give them one simple action to take. Something low-commitment, like booking a call, watching a demo, or grabbing a free resource.

And whatever you do, don’t be shy. Make your call-to-action bold, clear, and impossible to miss.

Examples of effective calls to action

  • Book a quick call

  • Watch a 2-minute demo

  • Try it free

  • Download the case study

  • Join our next webinar

  • Take the virtual tour

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Marketing one-pager call to action slide example

Best marketing one-pager examples that grab attention

Not all one-pagers are built the same - the structure, tone, and content all depend on what you’re trying to achieve.

But whatever your goal, the examples below are a solid jumping-off point. I’ve handpicked them to show different use cases in action - some short and sweet, others a bit more layered.

Some of these can double as templates, so you can make them your own. Just swap in your content, add slides from our library, or write your own prompts to tailor them to your exact needs.

Product one-pager

This is a great example of a B2B one-pager done right. It was created by one of our clients to showcase their factory digitization solution, and it strikes a really nice balance between content and breathing room.

Some slides reveal info as you scroll, so you’re never hit with a wall of text. I love how they handled the case studies - just key quotes and links you can click through at your own pace.

The cherry on top is that there's a built-in calendar at the end, so if you're sold, you can book a demo straight from the deck - no tab-hopping required.

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SaaS one-pager

This one might be my favorite. It’s a SaaS one-pager made by one of our clients, and it’s smart from the first second.

The cover slide sets expectations with a quick average reading time, and there's a looped video that pulls you in immediately.

Bonus points for personalization - thanks to the {{first_name}} tag, you can hook it up to your CRM and send out ultra-customized versions in a few clicks.

Instead of cramming in copy, there's a short video that explains the solution, and every bit of text is paired with a screenshot, so you're always seeing the product in action.

I also love the narrator slide - new info appears as you scroll, so every reader sets their own pace.

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Product one-pager

This one’s built around a lean problem–solution framework, which makes it super easy to follow - and even easier to pitch.

One of my favourite features is the built-in logo fetch tool. You can swap in logos from past clients or even personalize it with your recipient’s logo in seconds.

It’s also perfect for team collaboration. You can work on the deck in real time, leave comments, control who can edit what, and track the full file history.

And if you need to tweak something after hitting send (it happens), no stress - your recipient will always see the latest version, no re-sending required.

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Marketing one-pager

This marketing one-pager is perfect for internal or external use. You can extract your branding straight from your brand book and apply it automatically - not just to this doc, but to everything you create. No more tweaking fonts slide by slide.

If you’re using it internally, you can even attach your full brand book as a downloadable file. Everything’s in one place, neatly packaged.

Plus, instead of overwhelming people with a wall of content, this marketing one-pager uses clickable tabs so they can explore by section.

It keeps things clean, easy to scan, and way more user-friendly than your average PDF.

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Company one-pager

This company one-pager is ideal for intros or outreach. It opens with a personal note you can tailor to each prospect - which already puts it miles ahead of those mass-blasted decks that land in people’s inboxes daily.

The structure’s super clean: problem–solution, how it works, key benefits, and a clear CTA with an embedded calendar so they can book a meeting right then and there.

What I love most, though, is that it’s not a guessing game.

Thanks to the built-in analytics panel, you can see exactly how people interact with it - how long they stay, where they click, and where they drop off - so you can make smart updates and send a stronger version next time.

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Startup one-pager

This one’s built for a different kind of audience - investors. It’s the kind of one-pager you send before the full pitch deck, to spark interest and set the stage.

It covers all the essentials: your solution, your team, and your business model - everything an investor needs to feel like you’ve got your act together.

My favourite slide is the ask. So many decks dance around it like they’re afraid to ask for money, but not this one.

There’s a smart interactive visual that breaks down exactly how the funds will be used, with hover-over descriptions for added clarity.

It’s bold, transparent, and builds instant trust - exactly what you need when you’re asking someone to bet on your future.

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Want to see more decks like these? Check out our blog post with even more one-pager examples tailored to different goals and use cases.

Create your marketing one-pager from a template

When you're building your marketing one-pager from a blank slide, it's easy to cram in too much or miss something crucial.

These interactive marketing one-pager templates are built on layouts we've seen work across thousands of decks - so you know you're starting from a solid foundation.

In fact, you'll be sending out something better than 99% of your competitors.

And if you want a shortcut, our AI assistant can fine-tune your one-pager using your website or existing materials.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is a marketing one-pager? Marketing one-pager vs company one-pager Why do you need a marketing one-pager? What to include in a marketing one-pager? How to create a marketing one-pager Marketing one-pager examples Marketing one-pager templates
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