How to Make a Nonprofit Pitch Deck for Donors (+Examples)

Learn how to make a pitch deck for a nonprofit to win over donors. See effective nonprofit pitch deck examples to get inspiration for your NGO pitch deck.

How to make a nonprofit pitch deck

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Short answer

What to include in a nonprofit pitch deck?

  1. Introduction

  2. Mission and vision

  3. The problem

  4. The solution

  5. Impact evidence

  6. Ongoing projects

  7. Team

  8. The ask + How you can help

  9. Future goals

  10. Next steps slide (Call to Action).

Read on to get the full details ⤵

3 mistakes that will make any nonprofit pitch deck fail

Raising funds for a nonprofit is tough, especially since you're not offering the promise of huge returns.

And believe it or not, some nonprofits make it harder on themselves:

  1. They either skip the essentials, hoping donors will just "get it,"

  2. Drown folks in endless data,

  3. Or forget to tug at those heartstrings early on.

I wrote this post to help you avoid these mistakes.

Let’s go!

What is a nonprofit pitch deck?

A nonprofit pitch deck is a clear, visual presentation used to describe an NGO's mission, impact, and funding needs to potential donors or partners. It highlights strategic goals and operational plans to engage and attract support.

How do you write a pitch deck for a nonprofit?

One of the trickiest parts of creating a pitch deck for a nonprofit is that numbers alone won't do the trick. You need to reach people on a deeper level, and emotional storytelling takes a good deal of skill and practice.

This guide will help you write each section in a way that truly makes an impact.

1) Title slide

Start off your pitch deck with a one-liner that really grabs attention—an emotional hook. A great example would be “Securing futures: Tackling child homelessness in Chicago”.

Then, share a compelling story or a surprising statistic that brings to light just how serious the problem your nonprofit is tackling really is.

It's about making the issue feel immediate and pressing for your audience right off the bat.

Great example of how to grab attention with your intro:

“In 2024, Chicago faces a heartbreaking crisis with over 5,000 homeless children lacking access to stable housing, consistent education, and basic healthcare.”

Here's an example of a title slide:

Nonprofit pitch deck title slide example

2) Mission and vision

This section is where you really connect with your audience's core values. Clearly explain why your organization exists and the brighter future you’re working toward.

Take it a step further by linking your mission to universal values and shared human experiences that provoke strong emotions. This makes your mission more relatable and impactful.

Here’s how you can present your mission and vision:

Mission: At HeartHome, we’re dedicated to transforming the lives of homeless children in Chicago by providing a safe, nurturing environment that promotes their health, education, and personal growth.

Vision: Imagine a future where every homeless child in Chicago has a stable environment and the support they need to thrive and reach their full potential.

Example of a mission and vision slide:

Nonprofit pitch deck mission and vision slide example

3) The problem

When you talk about the issues your organization tackles, it’s important to really dive deep. Use vivid imagery, real-life stories, and compelling data to clearly illustrate the problem.

It’s also key to explain why this issue matters on both a personal and community level. This helps the audience visualize the impact of the problem and why it requires urgent action.

Here’s how to write your problem statement:

"In Chicago, our support systems are really being pushed to their limits, leaving more than 5,000 homeless children without the shelter, education, or healthcare they desperately need. Our systems are overwhelmed and can't meet the growing needs."

Example of a problem slide:

Nonprofit pitch deck problem slide example

4) Your solution

Here’s where you differentiate your nonprofit from others. Describe your unique approach and why it’s effective. Include success stories and testimonials to add credibility.

If applicable, highlight innovative strategies or technologies you’re employing. This section should reassure donors that their contributions will lead to real, tangible outcomes.

An example of a solution section that plays on emotion:

“HeartHome tackles the crisis by providing safe living spaces for homeless children, complete with access to education and healthcare. Beyond meeting basic needs, HeartHome includes counseling and life skills training to prepare children for independent futures.”

Example of a solution slide:

Nonprofit pitch deck solution slide example

5) Impact evidence

Quantify your impact with metrics and stories that show the direct benefits of your work. Use before-and-after scenarios, impact statistics, and visuals that make your achievements clear and compelling.

This section should reinforce the effectiveness of your approach and your organization's capacity to drive change.

An example of how to present impact evidence:

“Since starting, HeartHome has provided over 300 children with stable housing, enrolled 250 in educational programs, and ensured all receive routine health checks.”

Impact evidence slide example:

Nonprofit pitch deck impact evidence slide

6) Ongoing projects

Including a section on ongoing projects shows potential donors and partners that your organization is all about long-term impact, not just quick wins.

By laying out a clear timeline, you give them a snapshot of what's been achieved and what's still to come, which really helps in painting a picture of ongoing progress.

It’s like showing them a roadmap: here’s where we’ve been, and here’s where we’re heading. This transparency not only builds trust but also keeps everyone engaged and invested in the future.

Example of an ongoing projects slide:

Nonprofit pitch deck ongoing projects slide example

7) Team

Introduce the core members of your team. Highlight the mix of expertise and passion that each member brings.

Tell their stories and share photos of them in action. It’s a great way to connect on a personal level and show the real people making things happen.

Example of a team slide:

Nonprofit pitch deck team slide example

8) Future goals and the ask

When setting future goals, it's crucial for nonprofits to clearly explain how extra funding will help achieve these objectives.

A lot of organizations miss the mark by putting together pitch decks that outline the problem and solution, but they drop the ball when it comes to making a specific request for funding. It's a common oversight that can make a big difference.

Always include a clear ask in your pitch deck—specify exactly how much money is needed and how it will be used.

This direct approach clarifies the purpose of the fundraising and significantly increases the likelihood of securing the necessary funds.

Here’s an example of how to make the ask:

HeartHome is seeking $300,000 to expand our impact and enhance our services for homeless children.

Here's how the funds will be allocated:

  • $150,000 to refurbish and equip a new facility to house more children.

  • $75,000 to develop and expand our educational and life-skills programs.

  • $75,000 to enhance healthcare services and access for kids.

This funding will enable us to extend our reach and support many more kids in need, giving them the crucial tools they need for a brighter future.

Great example of the ask slide:

Nonprofit pitch deck the ask slide example

9) Call to Action

Wrap things up with a clear and compelling call to action. Motivate your audience to donate, volunteer, or spread the word within their networks.

Make taking action simple by embedding your calendar into the deck or adding specific details on how they can get involved right away.

Great example of a next steps slide:

Nonprofit pitch deck next steps slide example

10) Bonus tip: Structure your pitch deck around a story

A great tip is to base your pitch deck around a story. This approach makes everything more relatable and urgent. Talk about the actual people or communities that benefit from your work. Show their challenges and achievements.

This style of storytelling draws your audience in and makes a strong case for why their support is so important. This increases the chance that donors will be inspired to help.

Nonprofit pitch deck examples that get sponsors on board

Now it's time to see the principles you've learned in action.

Below, I’ve put together examples of successful nonprofit pitch decks. These customizable templates are built based on what we've seen work for other clients.

I’ll share what I love most about each one, so you can grab any of these and use it to create your own deck.

NGO project pitch deck

While scrolling through this NGO project pitch deck, what really stood out to me was how clearly it was organized around a problem-solution setup.

The use of highlights and grayed-out content made it super easy to see what the main issue is that the organization wants to tackle, how they plan to solve it, and why I should even care in the first place.

If I were a donor, that’s exactly what would convince me to jump on board.

Church fundraising pitch deck

I appreciated how this church fundraising pitch deck got straight to the point in presenting their mission and vision, starting with a catchy one-liner and a video right on the cover slide.

This approach made it incredibly easy for me to see how my donations could really make a difference. The only thing that could enhance it further would be to include some impact stories, maybe through short videos or links to full testimonials.

Foundation pitch deck

If I needed to raise money for a nonprofit, I’d definitely lean on this foundation pitch deck to lock down the funding.

The first thing that caught my eye was the "{{company}}" tag on the cover slide. It also has other placeholders that I could swap out super easily with my contacts' names, letting me whip up ultra-personalized decks in just minutes.

Then, I was really impressed by the narrator slide that showcases the ongoing projects. It perfectly captures the “show, don’t tell” approach.

As I scrolled, the image shifted to reveal the next project in action. It’s great because instead of burying me in text, I got an instant visual snapshot of what the project is all about.

Charity pitch deck

This charity pitch deck has a feature I haven’t seen in many others I’ve browsed through.

It doesn’t just show impact—it also presents an impact opportunity. It revealed how much money the organization has already raised and where they aim to be next year with their donors’ support.

For me, this slide really created a sense of urgency. If I were a donor, seeing this would make it tough to not get involved. It’s a powerful motivator!

NGO fundraising pitch deck

With this NGO fundraising pitch deck, there are 2 things that would actually convince me to back the initiative.

First off, I found the way it approached financials absolutely brilliant. It kicks off by showing how much money the organization aims to raise and what they plan to do with those funds.

But, to make it much more palatable, the deck breaks it down into 3 different packages, with a clear explanation of what each of them gets you. So, even if you don’t have much money to spare, you can still easily get involved.

Secondly, the last slide includes a calendar link—no more generic "Thank you" slides or the hassle of hunting down an email address. Making it easy for me to take the next step means I’m more likely to actually do it, and I bet potential donors feel the same way.

Where to find nonprofit pitch deck templates?

Creating a pitch deck takes time, and as a nonprofit, you often have limited resources. Even after hours of hard work, there's no guarantee your deck will succeed—most don’t.

Interactive nonprofit pitch deck templates are designed for storytelling and optimized for engagement, drawing on what has worked for others.

By using a template, you can save time for other important tasks and feel confident that you're putting your best foot forward.

Just grab one.

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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