How do you write a TV show pitch deck?
Creating a TV show pitch deck is like telling a story before the story itself gets told. It's your golden opportunity to make your TV show idea irresistible to networks and investors. Here’s how to do it in a few easy steps.
7 steps to write a compelling TV show pitch deck:
1) Start with a strong logline
The logline is your first hook. It's a single sentence that encapsulates the core conflict and unique aspect of your show. For a detective series, it might be: "A retired detective is lured back to solve the one case that has haunted him his entire career."
2) Set the scene
Describe the setting in vivid detail – is it a dystopian future, a historical past, or a reflection of the modern world?
Then, introduce your characters. Don't just list their traits; tell their stories. Why should we root for them? What are their struggles and dreams?
Next, outline the plot. Give an overview of the season, episode by episode, but keep it concise. Each episode description should be a teaser that builds on the last, showing the progression of your story.
3) Add an emotional hook
Your pitch should resonate emotionally. Whether it's through a relatable protagonist or a universal theme like love, loss, or redemption, find the emotional core of your story and bring it to the forefront of your pitch.
4) Include a finished pilot script
Your pilot script is where your idea becomes tangible. Ensure that your script aligns with the tone and style outlined in your series bible and one-sheet. It should be a compelling read that leaves the reader wanting more.
5) Demonstrate market viability
In your pitch deck, it's crucial to highlight your show's market viability. Briefly identify your target audience and align your concept with current TV trends, showing awareness of what viewers are watching.
Mention potential marketing strategies and cross-promotion opportunities, suggesting ways to engage viewers beyond the screen.
Lastly, provide a realistic yet concise budget estimate, demonstrating an understanding of production costs. This section should convey that your show is not just creatively compelling but also a viable, marketable entity in the competitive TV landscape.
Here's an example of a marketing and distribution plan slide: