What Is a Marketing Deck (Tips, Examples & Tools)

Discover what a marketing deck is, what it includes, and learn how to create a winning marketing pitch deck with tips and examples from experts in the field.

Dominika Krukowska

4 minute read

What is a one-pager

Short answer

What is a marketing deck?

A marketing deck is a presentation that is used to communicate the key elements of a marketing plan or strategy to an audience. It typically includes information such as the target market, the product or service being offered, the marketing and sales strategy, and the financial projections.

A marketing deck is an essential tool for businesses that want to communicate their marketing plan effectively and persuasively. It is typically used in presentations to investors, clients, or other stakeholders, and may be accompanied by other materials such as a pitch deck or a business plan.

Marketing decks are an essential tool for businesses that want to communicate their marketing plan effectively and persuasively. A well-designed marketing deck can help to capture the attention of your audience, explain your key points, and persuade them to take action.

In this article, we will provide tips, templates, and tools for creating an effective marketing deck. Whether you are a seasoned professional or just starting out, these tips will help you create a winning marketing presentation that will set your business up for success.

What to include in a marketing deck?

When creating a marketing deck, it's important to include the key elements that are essential for understanding your marketing plan and its goals. This typically includes information about the target market, the product or service being offered, the marketing and sales strategy, and the financial projections.

It may also include information about the competitive landscape, any notable achievements or milestones, and the qualifications of your team. Additionally, you may want to include graphics or images that can help to illustrate your points.

How to create a marketing deck

By following a structured process and focusing on the most important aspects of your marketing efforts, you can create a marketing deck that effectively communicates your plan and persuades your audience to support it.

Here's a step-by-step guide on how to create your marketing deck:

  1. Define your target market: Clearly define who your ideal customer is, including detailed information about their demographics (age, gender, location, income level, etc.), behaviors (such as how they use your product or service), needs (such as what they are looking for in a product or service), and preferences (such as what they value in a brand). This will help you understand your audience and tailor your marketing efforts to their specific needs and interests.

  2. Identify your marketing objectives: Determine what you want to achieve through your marketing efforts. This should include specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with your overall business goals. For example, your marketing objectives might include increasing brand awareness by 50% within the next six months, generating 100 new leads per month, or driving a 10% increase in sales within the next quarter.

  3. Outline your marketing strategy: Explain how you plan to reach and engage your target market. This should include a description of the marketing channels you will use (such as social media, email, or paid advertising) and any partnerships or collaborations you have in place. It should also include a discussion of your messaging and positioning, including the key benefits and value propositions of your product or service and how you will differentiate yourself from your competitors.

  4. Describe your marketing tactics: Provide specific details about the marketing activities you will undertake to execute your strategy. This should include a description of the specific campaigns, promotions, or events you will run, as well as any tactics you will use to drive traffic or engagement (such as content marketing, influencer marketing, or email marketing). Be sure to include details about the budget, resources, and timeline for each tactic.

  5. Identify your key performance indicators (KPIs): Determine the metrics you will use to measure the success of your marketing efforts. These might include metrics such as website traffic, social media engagement, lead generation, or sales conversions. Be sure to choose metrics that are relevant to your marketing objectives and that will help you understand how well your marketing efforts are performing.

  6. Outline your budget and resources: Provide a detailed breakdown of your marketing budget, including any investments you have made or expect to make, and any key resources you will need to execute your marketing plan (such as staff, contractors, or software). This will help your stakeholders understand the scope and scale of your marketing efforts and the resources required to support them.

  7. Create a timeline: Develop a timeline for executing your marketing plan, including key milestones and deadlines. This will help you stay organized and on track and will allow you to monitor your progress towards your marketing objectives.

  8. Assemble your deck: Use a presentation maker to create a visually appealing and professional-looking marketing deck that includes all of the information outlined above. Be sure to use clear and concise language, and include any supporting data, charts, or graphics that help to illustrate your points.

Remember to keep your marketing deck concise and focused, and to use language that is clear and easy to understand. Avoid using jargon or technical terms that may not be familiar to your audience, and focus on highlighting the key points that will be most relevant and compelling to your target audience.

Static vs. interactive marketing deck templates

Static templates are the most common type, and they are simply pre-designed presentations that you can customize with your own content. Interactive templates, on the other hand, allow the viewer to interact with the presentation in some way, for example by clicking on links to learn more about a particular topic or by viewing additional information that is not included in the main presentation.

Interactive templates can be more engaging and effective than static templates, but they may require more advanced technology and may be more difficult to create. Additionally, interactive templates can be updated easily, allowing you to keep them current and relevant.

Static business proposal presentatio


Interactive business proposal presentation


Best marketing deck examples to get you started

Storydoc offers a wide range of marketing pitch deck templates that are designed to help you create an effective digital marketing pitch presentation quickly and easily. These marketing deck examples are carefully crafted by experts to include all of the essential elements that are needed to present your marketing plan in the best possible light.

You can choose from a variety of designs and formats, each one optimized for a specific industry or business type. Whether you are presenting to investors, clients, or other stakeholders, these templates are the perfect starting point for creating a professional, effective digital marketing pitch deck.

Just grab any of these marketing presentation samples and use it to create an effective, high-performance digital marketing deck:

Create story
from scratch

company deck template
Company presentation
Use template
Marketing proposal presentation template
Marketing proposal template
Use template
digital brochure marketing presentation template
Marketing brochure
Use template
Marketing case study presentation template
Marketing case study
Use template
SaaS product marketing deck template
SaaS product deck
Use template
Physical product marketing presentation template
Physical product marketing presentation
Use template
Influencer Marketing presentation template
Influencer marketing presentation
Use template
Marketing report template
Report template
Use template
Tech presentation  for marketing
Tech deck
Use template
E-book template for marketing
E-book template
Use template
webinar presentation template for Marketing deck template
Webinar template
Use template
service provider marketing presentation template
Service provider marketing presentation
Use template

Best tools to create an effective marketing deck

There are many tools available for creating marketing decks, and the best one for you will depend on your specific needs and preferences.

Here are 4 recommended tools that you can use to create marketing decks:

  1. Storydoc: Storydoc is a cloud-based platform that allows users to create marketing decks and other types of presentations. It offers a range of templates and features, and its cloud-based platform allows you to access your presentations from any device.

  2. Canva: Canva is a popular design tool that offers a range of templates and features for creating marketing decks. It is easy to use and offers a range of customization options.

  3. Visme: Visme is a cloud-based presentation tool that offers a range of templates and features for creating marketing decks. It is easy to use and offers a range of customization options, making it a good choice for beginners.

  4. Pitch.com: Pitch is a cloud-based presentation platform that allows users to create marketing decks and other types of presentations. The main benefit of using Pitch to create marketing decks is its collaboration tools, which allow multiple team members to work on the same deck at the same time.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Make your best marketing deck to date

Try Storydoc for free for 14 days (keep your decks for ever!)