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Marketing Deck: Uses, Best-practices, Examples & Templates

Discover what is a marketing deck is, what it includes, and learn how to create a winning marketing pitch deck with tips and templates from experts in the field.


Dominika Krukowska

7 minute read

What is a marketing deck

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Short answer

What is a marketing deck?

A marketing deck is a visual presentation used to provide an overview of a company’s offerings, marketing tactics, and strategies. It conveys information about the company's unique value proposition (UVP), target market, competitors, marketing channels, branding, and messaging.

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A poorly made marketing deck will let competition steal your thunder

Creating a powerful branding and marketing strategy is only half the battle. The other half is knowing how to present it to the world in a way that makes them realize the value you bring to the table.

If you don’t master the art of creating a marketing deck, you’ll find yourself losing out to competitors with stronger marketing tactics.

This blog post is the first part of a 2-part marketing deck series. We'll explain why a marketing deck is such a critical tool for any business.

We'll also share examples of effective marketing decks, including some that performed exceptionally well in real life.

Let’s go!

What is the goal of a marketing deck?

  1. Internal use: A marketing deck should report on the performance of a company's marketing department and its future plans to potential clients, investors, or partners.
  2. External use: A marketing deck should build trust and interest in a company's products or services, and drive revenue.

Why is a marketing deck important?

  1. Demonstrates value: A marketing deck distills your company's most important information into a concise, visually appealing format and allows you to show the product in action with video and compelling images.
  2. Builds credibility and trust: Incorporating elements like mission statement, UVP, testimonials, case studies, quotes, and about us and team slides into your marketing deck demonstrates that you have put thought and effort into it and by extention - your business.
  3. Drives business results: A marketing deck helps you generate leads, close sales, and secure funding and partnerships. It can be used across different channels and touchpoints, from email and social media to in-person meetings and presentations.

What does a marketing deck include?

  1. Company overview
  2. Market analysis (target market, market size, segmentation, trends)
  3. Pain points
  4. Product/service description
  5. Competitive analysis
  6. Marketing strategy
  7. Testimonials
  8. Call-to-action


If you want to learn more about what to write in each section, check out our guide on what to include in a pitch deck, which shares common elements with a marketing deck.

What are the main types of marketing decks?

  1. Marketing strategy pitch deck - gives a breakdown of your marketing strategy, reasoning, milestones, and short and long-term goals for internal or external stakeholders.
  2. Marketing plan pitch deck - pitches your marketing plan, including KPIs, target market, marketing channels, milestones, budget, and ROI.
  3. Product marketing deck - highlights the features, benefits, and unique selling proposition of a specific product, along with customer personas, competitive landscape, and pricing strategy.
  4. Marketing proposal deck - gives an overview of your final offer to an interested client.
  5. Marketing sales pitch - gives a unique solution to your prospect’s acute problem supported by client testimonials and traction numbers.
  6. Marketing campaign pitch deck - outlines the creative concept, messaging, tactics, and timeline for a specific marketing campaign, along with expected outcomes and KPIs.

Best marketing deck examples (that drive actual results)

All of the marketing deck examples below have been created in line with best practices and optimized to grab the attention of your target audience.

First let’s see some real-life marketing decks then some battle-tested templated examples for all industries and use cases.

You can grab any of our templates and create your best-performing marketing deck - in minutes.

Jump ahead to particular examples:

WiseStamp Deliveright Cannasoft Yotpo Marketing proposal template Influencer marketing presentation Tech deck SaaS product deck Service provider marketing presentation Company presentation Physical product marketing presentation Marketing brochure

Wisestamp

Proposal deck automatically personalized at scale helped boost win rates for a leading email signature manager.

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What makes this deck great:

  • Robust personalization features allow WiseStamp to create customized versions of their deck at scale.
  • The embedded video plays into the “Show, don’t tell” principle by presenting their solution in action instead of creating text-heavy slides to describe it.
  • The vertical timeline slide walks the audience through the process of creating their own email signature while increasing user engagement.

Deliveright

Engaging logistics sales deck using storytelling to showcase white glove delivery and process optimization.

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What makes this deck great:

  • The narrator slide leverages a storytelling framework to present Deliveright’s solution in an engaging way.
  • Animated visuals are ideal for presenting how implementing Deliveright’s solution adds value to customers’ lives and makes them easier.
  • A variety of image and video placeholders make the information easy to understand, follow, and remember.

Cannasoft

A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.

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What makes this deck great:

  • The running numbers slides present the most important metrics at a glance.
  • The roadmap slide makes the company’s current growth and key milestones easy to understand and visualize.
  • The narrator slide makes complex financial metrics easier to follow by pinpointing the exact numbers a reader should be focusing on at any given time.

Yotpo

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

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What makes this deck great:

  • The narrator and timeline slides are ideal for explaining how a solution works without overloading the prospect with too much information at once.
  • Easily customizable logo placeholders allow Yotpo to showcase their main customers in a compact way.
  • The embedded calendar allows the reader to book a meeting straight from the marketing deck, minimizing the chance that they will drop off after closing the presentation.

Marketing proposal template

A proposal design to put your numbers forward and focus on the results your marketing efforts deliver. It's all about the bottom line in your area, right?

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What makes this deck great:

  • A video in the cover slide increases engagement by up to 32%! This means that whoever opens your marketing deck - be it a potential customer or investor - will read it longer and is more likely to take the desired action at the end.
  • The running numbers slide allows you to present the most important metrics, your marketing budget or expenditures in an eye-catching format.
  • Animated lists and icon and text arrays are particularly helpful for walking your audience through your marketing strategy step-by-step.

Influencer marketing presentation

You built your business around your social media presence and following? Running a podcast? Use this template to find sponsorship deals and monetize your audience.

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What makes this deck great:

  • The timeline slide allows you to wrap your marketing deck up in a compelling narrative that keeps your audience engaged.
  • A variety of data visualization slides to present the most important metrics in a way that’s easy to grasp and follow.
  • The pricing slide is perfect for giving your audience a quick overview of the main services you offer.

Tech deck

Designed primarily for technological companies. Slide designs offer plenty of data visualization options to illustrate all important business metrics and KPIs.

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What makes this deck great:

  • Logo placeholders can be easily customized using our logo finder tool to include either your or your prospective partner’s logo and branding.
  • Slides combining text and media allow you to present the main features of your solution and show them in action.
  • The calendar integration makes it easier than ever for your audience to book a meeting with you straight from your marketing deck.

SaaS product deck

Use this presentation template to make even the most complex SaaS solutions exciting and easy to grasp.

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What makes this deck great:

  • The running numbers slide against a vibrant background allows you to present your unique value proposition in an attention-grabbing way.
  • Easily customizable logo placeholders are perfect for showcasing the main integrations of your solution.
  • The ability to embed case studies enables you to legitimize your solution and build trust with your audience.

Service provider marketing presentation

An ideal choice for small businesses, freelancers, or mini-agencies wanting to highlight their agile services.

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What makes this deck great:

  • The narrator slide is ideal for guiding your audience through a compelling storyline.
  • The large media array can be used to present customer testimonials and social proof.
  • The timeline slide will make the implementation process easy to understand and follow.

Company presentation

A perfect presentation template for "About us" decks or company overviews. Tell a story of your business so that others want to listen.

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What makes this deck great:

Physical product marketing presentation

A perfect brochure template for product catalogs—will work best for businesses selling physical items, rather than services. It lets you showcase a range of different products in an easily accessible way.

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What makes this deck great:

  • Clickable tabs are ideal for presenting the main products in your company’s portfolio, along with a short description and image or video.
  • Easily customizable fields allow you to create a professional-looking marketing deck in minutes.
  • The ability to embed a smart CTA ensures that more people will take the desired action at the end.

Marketing brochure

A professional, straight-to-the-point template for a digital brochure. It's been primarily designed for marketing use cases in the corporate business area: finance, consulting, PR, or tech.

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What makes this deck great:

  • A fully interactive layout increases user engagement and ensures that your marketing deck will always look flawless regardless of the device it’s displayed on.
  • The ability to embed several smart CTAs means you can present your offering in a concise way and send your target audience to a more complex deck to learn more.
  • The intuitive, easy-friendly editor works on autopilot. Any component you choose to add will automatically adjust to the overall deck design, so you don’t have to worry about breaking the layout anymore.

Create your best marketing deck to date

Creating a marketing deck that truly captivates your audience and gets results can be a real challenge, and it takes a lot of time and dedication to nail it.

The stakes are high, as a dull marketing deck can lead to missed opportunities with potential clients or partners.

If your marketing deck is poorly organized or unengaging, it becomes difficult for others to appreciate the value you bring to the table.

To make things easier and reduce the risk of falling short, give our interactive marketing deck templates a try.

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company deck template
Company presentation
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Marketing proposal presentation template
Marketing proposal template
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digital brochure marketing presentation template
Marketing brochure
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Marketing case study presentation template
Marketing case study
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SaaS product marketing deck template
SaaS product deck
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Physical product marketing presentation template
Physical product marketing presentation
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Influencer Marketing presentation template
Influencer marketing presentation
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Marketing report template
Report template
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Tech presentation for marketing
Tech deck
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E-book template for marketing
E-book template
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webinar presentation template for Marketing deck template
Webinar template
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service provider marketing presentation template
Service provider marketing presentation
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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is a marketing deck? What is the goal of a marketing deck? Why is a marketing deck important? What does a marketing deck include? What are the main types of marketing decks? Best marketing deck examples (that drive actual results) Create your best marketing deck to date
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