Turning insights into real improvements
Sure, learning about who read your decks and where they dropped off is nice. But gathering information, by itself, won’t really let you tweak anything significant in your fundraising efforts.
Assaf took all the data he got from our analytics panel and started optimizing.
As he explains, “I don’t have many decks. I have 2 or 3 main ones and I constantly test and update them.”
Of course, we asked Assaf to provide an example of data-informed tweaks he made with his Storydoc deck.
“I saw significant drop-offs after the third slide. I changed the slide order and the reading completion rates went from just over 40% to almost a hundred.”
“I didn’t even need feedback from the investors. I got all the actionable data through Storydoc analytics.”
Then, Asaf showed us another Storydoc presentation Buzzer’s team uses for clients. As he pointed out, the first major drop-off happens after the first two slides.
“You see, that’s okay, nothing to worry about. If people drop off after seeing the ‘What We Do’ slide, it just means they’re not interested in that kind of product,” notes Asaf.
“The next part is the value proposition. And out of those who read the value proposition slide, almost 80% make it to the very end. More importantly, the CTA conversion rate is 4%!”
Make no mistake, being the data guy, Assaf knows there’s still room for improvement and further testing. He gave us another great example of the ongoing optimization process:
“The next visible drop-off happens after the demo video. Again, it’s a super valuable insight. It shows that some people don’t like the user interface—thus, informing us what we should further improve.”
