Storydoc vs PDF

PDFs are stalling your growth: Choose a modern alternative.

Since their invention in 1993, PDFs have remained static and boring.

You need a format that doesn’t kill your conversion. A format that gets customers excited about working with you. A modern format that instantly sets you apart. You need…


Storydoc.

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Quick comparison guide

Storydoc vs D

Engagement & Conversion

Built from the ground up with sales and conversion in mind.

Compared to PDFs, Storydoc users see a 70% boost in new customers, 2x more demos, and 30% faster closing time.

With actionable next steps embedded right into the deck.

A format known for its limited engagement capabilities and static nature.

Leads your customers to a dead end with no actionable next steps.

Adds unnecessary friction to your sales process and slows down your closing times.

Presenting complex information

Supports live charts that capture your audience with dynamic numbers and animations.

Hundreds of dynamic slides designed to make information digestible for even the busiest customer.

A single-place experience with embedded videos, forms, and more types of external content.

Relies on complex diagrams with little room for customization.

Your data ends up being overwhelming and confusing, scaring your customers away.

Limited to a single stream of information with no collapsible elements.

Pushing towards the next step

Active documents that bring all your next steps into a single place.

Integrated conversion tools like booking a meeting, signing the contract, donating, etc.

Reduces the friction for your customers which results in higher conversion rates.

No calendar, forms, or external-content integration.

Forces your customers to reply to an email and increases friction.

Fails to provide an actionable next step after they’ve read your presentation.

Interactive experience

Your customer becomes part of the experience as if you were in the room with them.

Dynamic content with clickable tabs, collapsable paragraphs, and actionable buttons.

Evidence-backed results of 41% more decks read in full and 21% boost in average reading time.

A one-sided interaction with no involvement from your customer.

Uninspiring text-book format that fails to engage and impress.

No chances of tailoring the reading experience. Just a one-size-fits-all format that ignores the customer’s needs.

Personalization at scale

Integrated with your CRM to create thousands of personalized decks in one single click.

Supports bulk send with no recipient limits. A huge time saver for outbound professionals.

Evidence-backed improvements based on personalization: 68% more full reads, 41% boost reading time, and 2.3x more likely to be shared internally.

Personalizing PDFs takes a lot of time and effort.

Each version needs to be edited manually, increasing the risk of mistakes in the process.

Zero integration with your CRM or other tools.

Design powered by AI

Easily generated using AI that gives you an instant starting point.

One-click design and layout changes using the Magic Assistant.

Native tools for image selection, image generation, and text generation and editing.

Each presentation needs to be designed manually.

Adjustments take ages to complete.

Separate versions need to be created separately.

Post-send edits & updates

Can be easily updated at any time (even after you’ve sent it).

Lets you remove outdated decks or fix embarrassing typos at any time.

Live links with only the most updated version available for your customers.

Impossible to change once the document is sent.

Difficult to keep up-to-date forcing you to re-send it.

Need to be organized in folders and cloud services.

Visibility into the selling process

Tracking and analytics let you see the entire purchase decision process.

Smart insights give you a head start against your competitors.

Optimization becomes a breeze and secures the most converting results.

Extremely limited information and data often narrowed to open rates and clicks.

Your decks become a blind spot in your funnel.

A clunky and fragmented experience.

Integrating your tech and marketing stack

Enhanced with your marketing stack, such as Hubspot, Salesforce, Gong, etc.

Supports API Solutions that bring all your tools into the game.

Integrates Live Chat, sign-up forms, and many other types of external tools.

Zero integration power, preventing you from leveraging your existing tools.

Works as a stand-alone piece in your existing stack.

Cuts the sales enabling process while you could piece it all together with your collateral.

Mobile performance

100% mobile-responsive, with each element separately designed for mobile performance.

Tracking always available no matter where your customers read it.

Tackles the 32% of decks that are opened on mobile, including a whopping 47% of outreach decks.

A nightmare to read on mobile devices, requiring constant zooming in and out.

Created originally for printed paper, not different-sized screens.

Difficult for your customer to share it internally with their colleagues.

So, what’s it going to be?


Do you want to build documents that sit unopened - or ones that actually convert?

PDFs were made for printing, not selling. They're clunky, static, and impossible to track. Storydoc is built for modern sales - interactive, mobile-friendly, and fully measurable.

It’s time to stop sending dead files and start sending something that works.

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