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10 Data-Driven Presentation Tips to Skyrocket Your Results

Tired of sending your sales or marketing presentation around and not seeing the results your product deserves? Start making presentations based on data, not intuition.

Itai Amoza

4 minute read


In a nutshell:


The problem

You don't know the best, data-driven strategies to make your sales and marketing presentations more effective. You lose deals you could otherwise close.


What we did

Analyzed 100,000+ sessions to Storydoc sales presentations and identified the key common elements of the top performers.


The result

A list of easy-to-implement tweaks to boost your presentations. Plus, presentation templates to fill out in minutes, based on the best practices.

1. Add video to your cover slide.

Presentations that used a video in their #1 slide had 32% more people who spent at least 1 minute on the page.

And you don’t need anything overly complex, see a sample cover slide with a video:

Sales presentation template

2. If you only have time for one thing: personalize every deck you send.

Adding a note tailored to your recipient means:

  • +68% more people read the presentation in full

  • +41% increase in average reading time

  • 2.3x more internal shares within the organization

The best part? Storydoc presentation maker lets you personalize unlimited presentations with a single click and iterate in seconds. See how it’s done:

Amazon personalization

Personalizing your presentations means:


More decks read in full


Increase in avg. reading time


Increase in internal sharing

3. End with a clear next step.

Presentations with a singular CTA at the bottom enjoy a conversion rate 27% higher than those with a hanging “thanks for reading.”

Orbiit integration

4. Switch the old-school slide deck for a modern-day experience.

Average reading time:

  • Standard slide decks: 2:23 min

  • Interactive Storydocs: 4:24 min

Let’s face it, everybody hates PowerPoints. They’re a time suck for creators and attention-killers for readers. Our tool for creating presentations will breathe life into your sales and marketing efforts, let you actually have fun creating a presentation, and delight your customers with the end result.

Avg. reading time:

Here's what an interactive reading experience looks like compared to a "standard" slide deck:

Static business proposal presentatio


Interactive business proposal presentation


5. Optimize for a GREAT first impression.

  • Most of the readers who “bounce” from your presentation (don’t interact with it whatsoever), do it within 15 seconds of opening.

  • Make your first three slides stunning: if a reader goes through these three, there’s an 80% chance they’ll read the presentation in full.

How important the first impression is:


Most of the users who bounce from your deck will do it within this time


Chance your deck will be read in full if a reader goes through the first 3 slides

6. Embed another video in the presentation.

Presentations which include videos:

  • +37% in average reading time

  • +17% in the CTA click-through-ratio.

With Storydoc, you can easily add your own .mp4 files to the presentation or embed videos from YouTube, Vimeo, Loom, and more.

Video streaming service icons

7. Give the readers something to interact with.

It’s not just about fancy animations and moving graphics. If you let viewers “play around” with your presentation—add a live data calculator or even tabs to click through, here’s what you can achieve:

  • +22% in average reading time

  • +41% more presentations read in full.

Have a look here:

Presentation example

8. Never neglect mobile experience.

On average, almost a third (32%) of all presentations are opened on mobile. This includes:

  • 47% of outreach decks,

  • 37% of sales decks,

  • 19% of proposals.

Especially at the top of the funnel (when it’s the first or one of the first presentations you’re sending to this customer), make mobile your top priority. Pinching in and out on PDFs just isn’t fun…

For Storydoc’s interactive and 100% mobile-responsive presentations, the average mobile reading time was just 21% shorter than the desktop one.

Mobile views by the type of document:

9. Know when to follow up on a presentation.

If your prospect hasn’t opened the presentation within 48 hours of receiving it, they’re less than 20% likely to ever do it.

(And no, it doesn’t mean all hope is lost. But it’s crucial to follow up with those customers instead of hoping they’ll magically rediscover that email you sent over 2 days ago.)

10. Lowest-hanging fruit: add info on average reading time.

Information on average reading time: +24% more people start to interact with the presentation. (Yes, we know it's working, notice what we did in the header of this piece, wink wink.)


Too much to do all at once?

Let Storydoc do the heavy lifting. Our presentation maker is packed full of features that let you create the most effective presentations—backed by data and countless A/B tests. All of our templates are built according to these best practices, making sure you won’t miss out anything important.

Just pick a template, fill in the blanks, and create a beautiful web presentation 3x quicker than it would take you in PowerPoint.

Make your best pitch deck to date

Try Storydoc for free for 14 days (keep your decks for ever!)