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How to Use Video Animations to Create Engaging Content

Discover the main benefits of video animations and learn how you can use them to enhance your content, keep readers engaged, and hit marketing goals.

Andre Oentoro

5 minute read

Benefits of video animations in content

Video animations are not just for entertainment value; they can also be used to enhance your content and make it more appealing to readers.

In this saturated digital age, animations make your content stand out and can help you better communicate your message.

Let me show you what makes video animations appealing and how you get the most out of them, so you can enhance your overall content marketing strategies.

Benefits of video animations in content

Video animations bring some nostalgia to many of us. It can remind us of our childhood when we used to watch Saturday morning cartoons. You can likely recall at least one commercial jingle that has gotten stuck in your head for days.

More than the nostalgic value, video animations are also known to be more engaging than traditional videos or even written content.

In a fast-paced world where we are constantly bombarded with information, it can be hard to capture someone's attention and hold it for more than a few seconds.

There are a few key things that make video animations appealing to today's internet users:


1) They are attention-grabbing

In a world where we are constantly bombarded with content, it can be hard to get noticed. But with animation, you can make your content stand out with bright colors, interesting characters, and a catchy soundtrack.


2) They make your content more memorable

We often remember things that are visually stimulating more than those that are presented in a traditional way. Did you know that 65% of people are visual learners? This means they prefer to learn through pictures and videos rather than text.


3) They appeal to audiences of all ages

Whether you are targeting kids, teens, or adults, video animations can be used to appeal to a wide range of audiences.


That’s why businesses with techy topics usually opt for animations. There are tons of crypto videos, healthcare videos, science, and sales videos out there that help audiences from different generations with different background knowledge understand the message.


Case in point

this video created by Purina to explain how the company creates nutritional pet food:

explainer amination video by Purina

4) They are easy to create

You don't have to have superb animating skills. There are tons of tools out there that can help you create great animation, even if you've never done it before.

How to use animations to enhance your content

Now that we've gone over what makes video animations so great and relevant to today's internet users, let's discuss how you can use them to enhance your content.

Here are a few ideas:


1) Make an attention-grabber

Heavy-text articles can be intimidating, especially if they are on complex topics. It seems more like a chore for your readers to get through all of the text.

But if you add a video animation to your article, you can break up the text, make it more visually appealing, and help your content to be more approachable.

Not only will this help improve your reader's retention, but it will also set the tone for the rest of the article. You can use animations to introduce the topic, give a quick overview, and then get into the nitty-gritty details. Here are some video presentation ideas that will keep your audience engaged.


2) Explain complex topics

If you are writing about a complex topic, it might be helpful to use video animation to supplement your explanation. This is especially true if your target audience is not familiar with the subject matter.

For example, if you are writing an article about how a particular software works, it would be helpful to include a video animation that walks your readers through the process.

You can't film the whole 'invisible' process, right? Also, text-based instructions can be challenging to write for you and to understand for your audiences. The video animation visualization makes it easier for readers to follow along and understand what is going on.


3) Use video animations as a call-to-action

If you want your readers to take action after reading your article, you can use video animation to help drive home your point.

Let's say you are writing a blog post about the importance of recycling; you could include a video animation that shows what happens to the earth when we don't recycle.

This would be an effective way to get your message across and encourage your readers to take action.


4) Add personality to your brand

If you want to create a more personal connection with your audience, you can use video animation to humanize your brand. This is a great way to show off your company's culture and values.

The great thing about animation is that you can craft the perfect story for your brand. And, you're not limited by what can be filmed in the real world.

This means that you can really let your imagination run wild and create a truly unique and memorable experience for your viewers.


Here’s an example:

Below is a video animation made by a sustainable clothing brand, Patagonia, to present the main values driving the company’s growth:

brand personality video animation by Patagonia

5) Strengthen digital marketing collateral presentations

Video animations can also be used to enhance your digital marketing collateral. This includes items like eBooks, webinars, and presentations.

For example, if you have a regular webinar series, you could use video animation to add excitement and visual interest to your interactive presentation. This would be a great way to engage your attendees, create a webinar identity, and make your brand more memorable.

Including video animation in your marketing collateral is also a great way to stand out from the competition.

With so many businesses creating similar content, making your stand out is a challenge. But, if you add a video animation, you will instantly grab attention and differentiate your content.


6) Optimize for a better Google ranking

Not only do they make complex topics more retainable, but video animations also help with SEO. Google loves videos, and so it will likely rank your content higher if you include a video.

And, since video animations are more engaging than static images, they can help to decrease your bounce rate. This is the percentage of people who leave your site after only viewing one page. A high bounce rate is not good for your ranking.

So, by including a video animation in your content, you are not only more likely to rank higher, but you are also more likely to keep people on your site longer. And, both of these things can lead to more traffic and conversions for your business.


Takeaways

When it comes to creating content, video animations are a powerful tool that you should definitely consider using.

They can help to explain complex topics, drive home your message, and add personality to your brand. Plus, they can also help you rank higher in search engines and keep people on your site longer.

If you want to take your content to the next level, video animation is definitely the way to go. However, one thing you need to bear in mind is that not all video animations bring the result you want. They need to be high quality, engaging, and relevant to your audience.

Make sure you use robust tools or invest in decent other resources to help you craft professional and high-quality videos and achieve your content marketing goals.

Andre Oentoro

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

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