7 Types of Video Presentations to Keep Viewers Engaged

Creating video presentations will draw your viewers in. Here are some cool video presentation ideas that will skyrocket your engagement.

Dominika Krukowska

4 minute read

Types of video presentations

Short answer

What are the main types of video presentations

  1. Entertainment video presentations
  2. Employee training video presentations
  3. Promotional video presentations
  4. Educational video presentations
  5. Sales video presentations
  6. Investor pitching video presentations
  7. Informational video presentations

Creating video presentations is a foolproof way to capture your viewers’ attention. With a powerful video presentation, you can evoke emotion by telling a story, and make complex information easier to understand by showing instead of telling.

I have gathered 7 ideas for video presentations that will aid your efforts regardless of the niche you’re in. Stick around and I’ll talk you through the main aspects you need to consider to choose the right video presentation type for your needs.

Let’s get started…

7 types of video presentations

It often takes buyers just 5-8 seconds to decide whether they want to consume your presentation or not. The best way to get people’s engagement is by including video in your presentation.

According to statistics, adding a video increases reading time by 37%. Using video content skyrockets your chances of getting your message across, regardless of what you’re using it for.

1) Entertainment video presentations

Entertainment video presentations engage the audience and generate an emotional response. They are funny or heartwarming and stay with the viewer long after the presentation is over.

Entertainment videos have no content limits and can range in a wide variety of topics. You can use interactive presentation slides to create an outstanding design that will elevate your message.

Perhaps the best part about entertainment videos, though, is that they’re more likely to travel internally. Sharing funny content makes us appear funny by proxy. I mean, we’re all guilty of oversharing animal fails or cute cat videos, right?

However, keep in mind that you're trying to amuse your viewers, not educate them. Don’t use technical jargon or make your audience feel like you’re talking down to them. This will make them feel uncomfortable and achieve the contrary effect. You can use free stock videos in these presentations, and make the most of them by sharing them on social media . To increase your engagement rate and viewers you can schedule your video using an Instagram posts scheduler in advance, for example. Scheduling your posts can help increase your engagement rate and viewers, ultimately resulting in more followers and likes to your profile.

2) Employee training video presentations

Employee training video presentations give information that employees need to perform their functions. You can use them to introduce new policies or procedures or provide refresher training on existing ones. Additionaly, you can share these videos privately to just your target group of employees.

Such videos can also add value if you want to train employees how to use new equipment or software. For example, create a video about how to make transitions and add effects using free video-making tools.

3) Promotional video presentations

Promotional video presentations help increase customer interest in your products and generate sales. Your audience needs to understand the reasons why your business gets their attention. For instance, if you have a store and want to sell and promote more items in an innovative way, you can opt for live shopping videos. Or, you can use Tiktok as one of the channels to share your videos. Get likes to build social proof for your products.

Show your products, explain the benefits of using your services, or promote your brand.

4) Educational video presentations

Educational video presentations give viewers information about a particular topic. They help train employees in new procedures or methods. Teach new skills, share best practices, provide productivity tips, and more.

Using visuals, you turn the educational process into something funny and exciting. An online video tool like LOVO could add any type of voice over your video, ensuring that the tone of the presentation stays consistent.

5) Sales video presentations

Sales video presentations and product videos can help you advertise your company and make transactions.

Use them to contact customers and show them the profit from utilizing your products. Pleasantly suprise your customers by sending them a video in Outlook. You can also incorporate client endorsements to increase confidence.

6) Investor pitching video presentations

Investor pitching video presentations help you raise capital and reach potential investors. Include in the video your target market, your competitive advantages, and your financial projections.

Show your potential, your development areas. You want your audience to believe in the future of your company.

7) Informational video presentations

Informational video presentations are great to communicate huge data or share some ideas in a more digestible way.

You can create how-to guides, present fresh research findings, or give a keynote speech at an event. Add infographics to your slide deck to visualize progress and highlight recent accomplishments. Make sure you deliver a compelling message while still maintaining viewer interest.

How to choose the right type of video presentation

All video presentation ideas have their own merits, so how do you pick the right one for your needs?

To choose the correct video storyteling for your presentation, you need to answer the following questions:

  • Who is your audience? Do you want to improve the work of your employees, attract investors, or boost sales?
  • What is the purpose of your video presentation? Do you need to sell products, attract investors, or provide interesting facts? Select a video presentation style that best serves your main goals.
  • What type of video content does your audience prefer? Are they more into short funny videos or longer, more in-depth ones that give more information? Some video presentation styles are better for certain types of engagement than others. For example, an entertainment video is better for getting views and shares, while an educational video – is for comments and likes.
  • What information will be valuable to your audience? Think about what your audience wants to know about your business. What will help them make a decision? Useful and informative videos are more successful than those that are sales-focused.
  • What outcome would you like to have at the end of your presentation? Are you looking to increase sales, attract investors, or raise your brand awareness? Each video presentation style helps to achieve different outcomes.

Keep in mind that you don't have to stick to one video presentation type. Mix and match different styles to create a video that's both informative and engaging.


Video is one of the most popular forms of media as people enjoy moving graphics over boring text. It's a powerful medium for presentations that can help you convey your message in a more impactful way.

Answer these questions to choose a video style that works well for your needs:

  • Who are you creating the video for?
  • What are you trying to achieve with your video presentation?
  • What content type works best for your audience?
  • What information is your audience hoping to get from your video?

By addressing these questions, you’ll have a recipe for a powerful video presentation that will boost your engagement and get your message across. Good luck!

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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