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How to Build a Culture Deck to Attract Hires (+Examples)

Discover the secrets to crafting a compelling culture deck that attracts top talent, with essential company culture slides and 100% replicable examples.

Author Dominika Krukowska

8 minute read

How to build a culture deck

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Short answer

What is a culture deck?

A culture deck, also known as a company culture presentation, is a powerful tool used by businesses to showcase their values, mission, and what makes them unique. It helps attract like-minded hires who fit the company's ethos.

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A compelling culture deck is key to attracting top talent

So, you're on a mission to grow your team, but it feels like every time you post a job listing, you're met with a flood of candidates who just don't get what your company is all about. It's frustrating, time-consuming, and frankly, a bit disheartening.

You know your company is special, and you want team members who recognize that and are excited to contribute to your vision.

But here's the good news: there's a way to directly attract the kind of talent you're looking for.

I’m going to walk you through how to create a culture deck that goes beyond the what and dives into the who and the why, making potential candidates think, "Yes, this is where I belong!"

You’ll also get a handpicked library of examples that you can instantly use as templates for your best culture deck yet.

So, let's get started!

What is the purpose of a culture deck?

A culture deck is a crucial tool for any business looking to clearly communicate what it stands for, both internally and externally.

Here's a breakdown of its key purposes:


1) Attracting and retaining talent

A well-crafted culture deck acts as a magnet for attracting the right kind of talent. It helps potential employees understand what your company values and whether they align with these principles.

This alignment is vital not just for attracting the right people but also for keeping them. When employees feel a deep connection with your company's culture, they're more likely to stay, reducing turnover and fostering a loyal workforce.


2) Streamlining decision-making

When your team understands the core values and principles of your company, making decisions becomes much easier. The culture deck serves as a guide, helping employees navigate choices with confidence.


3) Uniting teams

In today's global and often remote work environment, a culture deck can play a vital role in keeping teams united.

It ensures that everyone, no matter where they are in the world, has a clear understanding of the company's core values and goals. This shared understanding helps foster a sense of unity and purpose across the organization.


4) Building transparency and trust

Sharing your culture deck shows that your company is open about its values and practices, which can build trust not only among your employees but also with clients and stakeholders.

This openness is increasingly important in today's business environment, where trust can be a significant competitive advantage.



Bretton Putter, in his book Own Your Culture, emphasizes the importance of documenting your culture, especially in a remote or hybrid work setting. He notes:

"Documenting your culture is a vital part of developing an effective culture. (...) Not documenting your culture leaves it open to interpretation, misunderstanding, and miscommunication."

—Bretton Putter, Author and CEO of CultureGene

Bretton Putter - Author and CEO of CultureGene

What to include in a culture deck?

Creating a culture deck is your chance to share the heart and soul of your organization, making sure everyone's on the same page and excited about the journey ahead.

Let's explore what to include in your culture deck to make it truly resonate with everyone in your organization.


9 key company culture slides:

  1. Introduction slide: This is your first impression, so make it friendly and inviting. Think of it as saying, "Glad you're here, let's make some magic happen together."

  2. Mission statement: Show the passion that fuels your company every day. Keep it heartfelt, straightforward, and something that everyone can rally behind.

  3. Core values: Share the principles that guide your decisions and actions. Make them clear, make them meaningful, and show how they come to life in your workplace.

  4. Vision for the future: Where is this adventure taking you? Paint a picture that's both exciting and attainable, something that everyone will want to work towards together.

  5. Company history and milestones: Tell your company's story. Every business has its ups and downs, and sharing these moments can really bring your team together. Celebrate your wins, learn from the challenges, and show how far you've come.

  6. Expectations and working environment: This is about setting expectations and showing what makes your company a great place to be. Talk about your working environment, how you support each other, and what a typical day might look like.

  7. Personal development and growth opportunities: Discuss personal development and growth opportunities. Show you're invested in your team's success. Highlight training programs, career paths, and how you help each other level up.

  8. Benefits and perks: From health insurance to flexible hours, show how you take care of your team. Share how these benefits reflect your values and support your team's well-being and happiness.

  9. Next steps: End with a call to action. What do you need from your team to make the vision a reality? Make it clear, make it inspiring, and make it something everyone wants to be a part of.

What is the best format to use for a culture deck?

Traditionally, culture decks were often hefty documents filled with page after page of text. They'd usually land in your lap as a PDF or a PowerPoint presentation (PPT), packed to the brim with information but not much in the way of engagement.

But let's face it, we're now navigating a world where attention spans are short, and the demand for visually appealing content is high.

The old-school, static documents just don't have the same impact they used to. Today, stakeholders and team members need something more engaging.

Interactive decks aren't your average presentations. They're stories waiting to be explored, with embedded videos to watch, links to click, and visuals that pull you into the narrative.

This approach turns your culture deck from a simple read-through into an immersive experience, offering a deeper, more memorable dive into what makes your company tick.


Here’s a comparison of the most popular formats:

Format Pros Cons
PDF - Best for text-heavy content
- Easy to access and print		 - No interactive elements, less engaging
- Hard to update after it's finalized
PowerPoint (PPT) - Good for combining text and visuals
- Commonly used and familiar		 - Limited interactivity
- Needs creative effort to stand out
Word document - Ideal for text edits and collaboration
- Straightforward for making changes		 - Not great for complex visuals or multimedia
- Can look plain
Storydoc - Great for storytelling with visuals
- Features like clickable links and videos encourage interaction		 - Might have a learning curve
- Interactive features are lost in print

Culture deck examples that attract top talent

The most effective culture decks blend visuals, personal stories, and interactive components to bring your company's ethos to life in a vibrant, engaging format.

Coming up, we'll dive into some examples of culture decks that have nailed it, creating experiences that not only stick in people's minds but also cultivate a sense of community.

Whether you're looking to spruce up your current culture deck or starting from the ground up, these examples will light the way, helping you craft something truly impactful.

Brand manifesto (interactive template)

This culture deck is a visually engaging journey through the company's ethos. Its innovative scroll-based design invites viewers on a seamless exploration of the company’s core values, mission, and vision, making every slide an engaging story in itself.

It stands out by turning the company's commitment to diversity, equity, and inclusion into a visually immersive experience, setting a high bar for how companies can share their culture.

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Company mission & values presentation (interactive template)

This company culture presentation stands out with a vibrant, tab-segmented design that organizes the company's rich history, ethical principles, and forward-looking ambitions into an easily navigable format.

This approach not only highlights the company’s dedication to innovation and integrity but also allows viewers to interact with the content at their own pace, deepening their understanding of the company’s foundational values.

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Startup company culture deck (interactive template)

This corporate culture presentation features a dynamic, story-driven design that captures the essence of innovation and teamwork.

Highlighting the startup's journey from its humble beginnings to its current successes, it uses a mix of interactive components and concise text to emphasize the steps the company takes to support its employees' growth and well-being, making it a blueprint for other startups.

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Culture code presentation (interactive template)

This culture deck stands out for its concise and focused approach, delivering a powerful message on the company's core values of innovation, teamwork, and customer focus in just a 3-minute read.

This presentation excels in clarity and impact, using a straightforward design that effectively communicates the company’s commitment to an inclusive and learning-driven workplace, serving as a quick yet comprehensive guide for embedding values into daily operations.

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Corporate culture deck (interactive template)

With engaging multimedia elements, this corporate culture deck does more than tell the company’s story—it invites viewers to experience the company's commitment to diversity, creativity, and excellence firsthand.

It's a brilliant example of how to share your company's heart and soul in a way that's both informative and inspiring, perfect for anyone looking to draw in and connect with top talent.

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Netflix culture deck (interactive remake)

This Netflix culture deck, reimagined and brought to life through Storydoc, transforms the iconic original into an interactive experience.

It's a vivid demonstration of Netflix's commitment to excellence, creativity, and its people-first philosophy, presented in a way that encourages decision-making, open communication, and innovation.

This interactive version goes beyond the traditional, inviting viewers into the heart of what makes Netflix a thrilling place to work and create, emphasizing the power of storytelling and the importance of a supportive, dynamic culture.

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NOTE: All of the culture deck examples presented below are static PDFs. You can easily turn them interactive using the Storydoc presentation maker.

Valve culture deck (static PDF)

The Valve culture deck offers a unique glimpse into the culture and operational philosophy of one of the most innovative companies in the gaming industry.

It breaks away from the usual corporate guidebook by really emphasizing Valve's unique flat structure, where everyone is encouraged to jump in, make decisions, and shape the future of the company.

This handbook is a standout example of how to welcome new hires by showing them they're stepping into a place that values creativity, teamwork, and taking the initiative.

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Patreon culture deck (static PDF)

The Patreon culture deck is a vibrant and insightful look into how Patreon not only supports the creative community but also fosters a fulfilling workplace for its team.

It's unique for its clear focus on 6 core behaviors that shape its culture, filled with real-life examples and actionable insights on how Patreon lives by these behaviors every day.

This presentation is a fantastic resource for any company looking to inspire and attract top talent by showcasing a commitment to creativity, inclusivity, and continuous learning.

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Asana culture deck (static PDF)

The Asana culture deck gives us a peek into how they've built a workplace that's all about teamwork, creativity, and well-being.

What makes this deck really special is how it breaks down Asana's key values like mindfulness and aiming big, showing us exactly how these ideas come to life at work.

It's about creating a community where everyone supports each other, learns together, and works towards making teamwork as smooth as possible.

Asana's approach is a great inspiration for any company looking to make their workplace more supportive, open, and focused on making a difference.

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HubSpot culture deck (static PDF)

This culture deck stands out by illustrating how HubSpot's values of transparency, customer focus, and employee empowerment are not just slogans but lived experiences within the company.

This deck is a practical playbook for fostering a work environment where innovation thrives and employees feel valued and motivated.

It's an engaging look at how prioritizing the happiness of both customers and team members can drive a company forward, making it a must-see for leaders and teams aiming to cultivate a positive and impactful workplace culture.

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LinkedIn culture deck (static PDF)

The LinkedIn culture deck offers a compelling look into the company's dedication to creating a transformative work environment.

With a focus on shared beliefs, values, and practices, LinkedIn emphasizes the importance of culture in attracting amazing people, much like a great product attracts customers.

They believe culture shapes everything, whether you plan it or not, so they've decided to craft a corporate culture that everyone can be proud of.

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Grammarly culture deck (static PDF)

Grammarly's corporate culture presentation is a clear and engaging look into the values that drive the company forward.

It stands out for its emphasis on being ethical, adaptable, gritty, empathic, and remarkable—qualities that Grammarly believes are key to both personal and professional growth.

This deck is more than just a list of values; it's a guide to how Grammarly team members collaborate, solve problems, and continuously learn from each other.

It's a fantastic example for any organization looking to foster a culture of integrity, adaptability, and empathy.

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Dell culture deck (static PDF)

The Dell company culture presentation dives into the heart of Dell's workplace culture. It's all about helping employees grow, finding a good work-life balance, and making a positive impact in the community.

This deck sets an example of how organizations can create a positive and empowering environment for their employees to thrive, innovate, and contribute to a legacy that stretches beyond the corporate world.

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How do you build a company culture deck?

Creating a company culture deck is like crafting a compass for your organization. It's not just about defining who you are as a company; it's about setting a direction for where you want to go and how you plan to get there.

A well-crafted culture deck aligns your team, attracts the right talent, and helps everyone from leadership to new hires understand the heartbeat of your organization.

Here's how to build a culture deck that resonates and inspires:


Define your mission with clarity

A clear mission statement is the foundation of your culture deck. When defining your mission, consider the impact you want to have and how you want to change your industry or the world.

It should inspire and motivate everyone connected to your organization. Think of it as the north star for your company's decision-making, guiding your team through challenges and opportunities alike.


Articulate your core values

Your core values are the guiding principles for how your team operates and interacts. They should be specific enough to provide clear direction but flexible enough to apply in various situations.

When articulating these values, consider the behaviors and mindsets you want to encourage.

For example, if one of your values is innovation, describe what that looks like in action—perhaps it's encouraging risk-taking, fostering open-minded discussions, or dedicating time to creative brainstorming sessions.

Your core values should act as a compass for decision-making and behavior within your company.


Use real-life examples

Nothing brings a culture deck to life like real stories. Share instances where your team lived out your core values, whether through exceptional customer service or innovative problem-solving.

These stories make your values tangible, showing they're not just aspirational but a real part of your company's fabric. They also help new hires and current employees alike see how they can live out the company's values in their daily work.


Highlight your people

Dedicate a section to your team. Showcase the diversity, creativity, and spirit of your employees.

Photos from team events, quotes from staff, or spotlight stories can illustrate the human side of your company, making the culture deck feel more personal and engaging.


Showcase your workspace

Your physical or virtual workspace says a lot about your culture.

Include images or descriptions of your office environment, highlighting any aspects that make it unique, like open workspaces, communal areas, or remote work setups. This gives viewers a sense of where the magic happens.


Share your community impact

If your company is involved in community service or environmental initiatives, highlight these efforts. This shows that your company values extend beyond the office, contributing to a greater good.


Reflect on your evolution

Include a brief history or timeline of your company's milestones. This shows growth and evolution, reminding everyone of the journey so far and where you're headed. It's a great way to connect past achievements with future aspirations.


Keep it visually engaging

Your culture deck should be a pleasure to explore, not a chore to read through. Use compelling visuals, organize content in easy-to-navigate tabs, incorporate interactive data visualizations, and embed videos that viewers can play directly.

These elements not only make your deck more engaging but also help convey your message in a dynamic and memorable way.

Here's a great example of an interactive slide:

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Interactive slide example

Incorporate scroll-based design

A scroll-based design can turn your culture deck into a storytelling journey. This approach allows you to guide viewers through your company's culture step by step, building a narrative that unfolds with each scroll.

It's an effective way to keep the audience engaged and ensure they absorb the information in the order you intend.

Here's an example of scrollytelling in action:

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Scroll-based design example

Ensure responsive design

In today's world, your culture deck needs to be accessible across all devices. A responsive design ensures that whether someone is viewing your deck on a desktop, tablet, or smartphone, the experience remains consistent and engaging.

This accessibility is crucial for reaching a wider audience and making sure your culture deck is always available, no matter how someone chooses to view it.

Here's what a responsive deck looks like:

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Responsive deck example

Personalize your deck

Personalization can significantly increase the impact of your culture deck.

Addressing readers by their first name using dynamic variables makes the content feel more direct and personal, enhancing engagement and making the message resonate on an individual level.

Here's how easy it is to personalize with Storydoc:

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Personalized deck example

Maintain cohesive branding

Ensure your culture deck reflects your company's branding for a consistent and professional look.

Using tools like Storydoc, you can automatically apply your branding elements, such as logos, color schemes, and fonts, making your culture deck an integral part of your brand identity.

Here's how you can easily extract branding with Storydoc:

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Branded deck example

End with a clear next step

Wrap up your culture deck with a clear call to action. Invite feedback, encourage viewers to explore open positions, or suggest another way to engage with your company.

This keeps the momentum going and encourages deeper interaction with your culture.

Here's an example of a deck with an embedded calendar:

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Next step slide example

Interactive culture deck templates

Building an interactive culture deck from scratch can feel like a challenge. With so much to convey—your company's mission, values, and the very essence of your workplace culture—knowing where to start isn't always clear.

Interactive culture deck templates offer a structured starting point, allowing you to focus on customizing the content to reflect your unique company culture.

This saves you time and ensures your deck is polished, professional, and truly interactive.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is a culture deck? What is the purpose of a culture deck? What to include in a culture deck? What is the best format to use for a culture deck? Culture deck examples that attract top talent How do you build a company culture deck? Interactive culture deck templates
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