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Pitch Deck Competitors Slide Examples & Best Practices

Learn how to showcase your market position and effectively communicate your edge against competitors with the competition slide. Secure investor trust today.

Hadar Peretz

6 minute read

How to create a pitch deck competitors slide
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Short answer

How to Create a Competitors Slide?

  1. Research: Understand competitors and gather industry metrics.
  2. Visualizing: Choose impactful visuals and maintain design consistency.
  3. Positioning: Emphasize your brand's unique value.
  4. Refining: Adapt based on feedback and evolving market dynamics.
  5. Presenting: Speak with confidence and use engaging narratives.

It's Not About Your Differentiation It's About How to Display It

In crafting a compelling competitor slide, differentiation isn't the sole game-changer. The magic lies in its presentation.

While a unique edge can set you apart, failing to showcase it effectively might mean missed opportunities and unrealized potential.

Poorly displayed advantage can diminish perceived value, turning strengths into overlooked details.

4 Benefits of a Clear Competitor Slide

A sharp competitor slide does more than just plot companies on a graph - it narrates a story of understanding, strategy, and foresight in the business ecosystem.

1) Demonstrating Market Mastery

  • Showcases in-depth market understanding.
  • Reinforces your company's thorough research.

2) Boosting Stakeholder Confidence

  • Establishes trust with clear market positioning.
  • Encourages stakeholder buy-in with informed data.

3) Informing Strategy Decisions

  • Reveals market opportunities and threats.
  • Guides future business moves with precision.

4) Brand Positioning

  • Sets your brand apart from larger competitors.
  • Emphasizes unique strengths and agility.

What do I Need to Craft a Stellar Competitor Slide

Before you embark on the journey of creating a standout competitor slide, ensure you have the following essentials in place:

  1. Competitive Analysis Tool: Software or platforms like SWOT or Porter's Five Forces that help assess competitors' strengths, weaknesses, opportunities, and threats.

  2. Data Visualization Software: Tools such as Tableau or Microsoft Excel to create compelling and insightful graphs, charts, and visuals for your slide.

  3. Current Market Reports: Updated industry reports or market research studies to gather the latest data on growth rates, market shares, and industry trends.

  4. Feedback Mechanism: A system or platform, like Google Forms or SurveyMonkey, to gather feedback on your slide from colleagues or industry peers.

  5. Pitch deck creator: Platforms like Microsoft PowerPoint, Keynote, or Google Slides to design, refine, and present your competitor's slide.

  6. Industry Knowledge: A solid grasp of the current state of your industry, emerging trends, and anticipated market shifts.

Step-by-Step Instructions to Craft a Winning Competitor Slide

Constructing an effective competitor slide requires strategy, precision, and a flair for design.

The essence of a well-structured competitor slide lies in its ability to encapsulate the market environment concisely.

It informs stakeholders not just about where you stand, but more importantly, why you stand there and how you plan to navigate the landscape

1) Starting with Research

  • Define Your Competitive Landscape: Understand direct and indirect competitors and gauge their strategies using tools like SEMrush or Ahrefs.

  • Collect Data: Utilize resources like Statista or IBISWorld to gather relevant industry metrics and customer feedback.

  • Document Findings: Organize your data systematically, categorizing strengths, weaknesses, opportunities, and threats for each competitor.

2) Visualizing the Data

  • Choose the Right Chart Type: Decide between bar charts, line graphs, or other visuals based on the nature of the data.

  • Highlight Key Data Points: Use strategic colors and designs to emphasize crucial metrics and ensure clarity.

  • Maintain Consistency: Adopt a consistent design language throughout, leveraging tools like Canva for visual cohesion.

This is how one of our favorite clients visualized their data with Storydoc:

3) Positioning Your Brand

  • Identify Your USP: Determine what sets your brand apart, whether it's product quality, service, price, or innovation.

  • Showcase Comparisons: Implement charts that best represent your position against competitors, like matrix or quadrant charts.

4) Refining and Testing

  • Gather Feedback: Collect insights from colleagues or industry peers to refine and optimize your slide.

  • Iterate and Improve: Ensure the slide remains updated with the latest market dynamics, revisiting and revising it periodically.

5) Presenting with Confidence

  • Practice Your Narration: Ensure you're comfortable explaining every aspect of your slide with rehearsed talking points.

  • Engage Your Audience: Introduce compelling facts or anecdotes to capture attention and drive engagement.

9 Competition Slide Best Practices Pros Use to Get Funded

1) Go Beyond Basic Tools: While PowerPoint and Keynote are common, tools like Tableau or Infogram offer advanced visualization options that can make your data pop.

Pitch deck software tools like Storydoc offer specialized designs and reading experiences that make your message easier to understand, more engaging, and more memorable.

2) Craft a Journey: Remember, every slide is a chapter of a bigger story. How did you arrive at your current position? What challenges did you face? How did competitors' actions influence your decisions?

This is a great example of a product narrating their unique value with scrollitelling:

3) The Power of Anecdotes: Incorporate short, relevant stories or case studies that humanize the data, making it relatable and memorable.

4) Limit Data Clutter: Too much data can overwhelm. Be selective and only include the most impactful data that reinforces your narrative.

5) Use of White Space: A cluttered slide isn’t just hard to read; it’s distracting. Balance visuals and text with ample white space to improve clarity and focus.

6) Stay One Step Ahead: Think about potential questions stakeholders might have and preemptively address them within the slide or in your narration.

7) Prepare a FAQ Section: At the end of your presentation, consider having a few slides dedicated to frequently asked questions about your competitor analysis.

8) Stay Current: Markets evolve, and so should your slide. Schedule periodic reviews of your competitor slide to ensure it reflects the most recent data and trends.

9) Seek External Perspectives: Every once in a while, consider seeking feedback from external industry experts or consultants for an unbiased perspective on your competitor analysis.

Pro Tips for Making Your Competition Slide Design Stand Out

Crafting a standout design not only showcases your awareness but elevates your brand's position.

Dive into these pro tips to ensure your slide doesn’t just inform, but dazzles.

1) Use Interactive Slides

Ever felt trapped in the never-ending cycle of outdated PowerPoint presentations? You're not alone.

Interactive slides boost audience engagement, enhance retention, and offer adaptable storytelling.

They foster participation, allow dynamic data visualization, and make presentations memorable, ensuring effective communication and deeper understanding.

Our research of over 100K pitch deck sessions show that interactive slides bring a staggering 70% boost in engagement as compared with static slides.

interactive competition slide

Static vs. Interactive Slides

Interactive components more effective than static ones in various ways, primarily due to their dynamic nature and the engagement they foster.

4 statistics research numbers that show interactive slides are more effective:

  1. Engagement Boost: Interactive content can increase engagement rates by up to 50% compared to static content.

  2. Retention Rate: Users are 2x more likely to remember information from interactive components.

  3. Conversion Rates: Interactive content can lead to a 40-50% higher conversion rate than its static counterparts.

  4. Time Spent: Users spend 60% more time on a page with interactive components than on static pages.

Static PDF or PPT
Interactive Storydoc

2) Use Storytelling Design

Learn how scrollytelling combines scrolling and storytelling and offer interactive content experiences, thereby enhancing user engagement and comprehension.

This technique transforms complex data into digestible chunks, making business presentations more impactful and memorable.

Here's an elegant example of storytelling by one of our clients:

3) Go Beyond Legacy File Formats

Traditional PDFs are outdated, limiting engagement and conversion. Modern tools offer dynamic presentations, easy personalization, analytics, tech integrations, and optimal mobile performance.

Move beyond static content, and embrace presentations that reflect the demands of today's digital landscape.

4) Use Premade Pitch Deck Competitor Slide Templates

Storydoc's competitors slide templates offer interactive, easy-to-customize slides that effectively communicate plans to stakeholders.

These templates are adaptable, encompassing a range of Article Writing Templates, and surpass the engagement of conventional Word documents. A 14-day free trial allows you to delve into their extensive capabilities.

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Hadar Peretz

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talkig to clients about their successes and failures so I can get a rounded understanding of their world.

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