How to write a product proposal?
Crafting a product proposal is like telling a compelling story where your product is the protagonist. It's not just about listing features; it's about weaving a narrative that captivates, convinces, and converts. Here’s how you can do it in a few simple steps.
7 steps to write a product proposal:
1) Understand your audience
Know who you're speaking to. Whether it's investors, stakeholders, or potential customers, understanding their needs and expectations is crucial. Tailor your product proposal to address their specific interests and concerns.
2) Define your product’s unique value
What makes your product unique? Focus on the features that set your product apart from the competition. Explain how it solves a problem or fulfills a need better than anything else out there.
3) Structure your proposal effectively
Start with an engaging introduction that piques interest, such as a surprising statistic or a relatable anecdote.
Then, detail your product with a focus on benefits, not just features. Conclude with a call to action that's clear and compelling, like inviting stakeholders to a demo. Make sure every section flows logically into the next.
4) Use persuasive language
Your choice of words can make a big difference. Use persuasive language that evokes emotion and creates a sense of urgency. However, avoid over-exaggeration; stay credible and authentic.
For example, instead of saying, "Our product increases productivity," say, "Imagine reclaiming 10 hours a week with our productivity tool." This approach makes the benefit tangible and personal.
If you want to learn more, check out our guide on how to make a persuasive presentation.
5) Provide concrete data and research
Support your proposal with market research, user testimonials, or case studies. For instance, use data to show market trends that support the need for your product, or include a case study of a beta tester who significantly benefited from your product. Use generative AI to gather such insights.
6) Address potential concerns
Identify potential objections and address them head-on. For example, if cost might be a concern, include a comparative analysis showing long-term savings compared to competitors. This approach demonstrates foresight and builds trust.
7) End with a memorable conclusion
Your conclusion should be more than a summary; it should be a final, persuasive pitch. For instance, conclude with, "Be a part of the revolution in enhancing project management efficiency by arranging a demo with us today."
You can also embed your calendar directly into the proposal to make taking that next step easier than ever.
Here's a great example of a deck with an embedded calendar:
Dominika Krukowska
