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5 Every-Day Business Website Designs That Do the Job

Get the best business website design examples and learn how to create engaging, user-focused content that drives action and elevates your website to new heights.

Author Hadar Peretz

5 minute read

Effective web design examples

helped business
professionals at:

WorkDay IHeart Meta Nice American Cancer Society Xerox

Short answer

What do all successful web designs have in common?

  1. Clear messaging - What the site is for, who it serves, and who it belongs to
  2. Easy access to the homepage - Users want a safe place they can return to when they feel lost.
  3. Example-based content - Sites that show, don’t tell.
  4. Easy and simple navigation - Link labels and calls to action should be specific, familiar, and descriptive.
  5. Clean design - They should not be overly complex to avoid overwhelming users.

7 key principles of effective web design

  1. Prioritize usability: User-centric design trumps aesthetics every time.
  2. Reduce cognitive load: Simplify navigation to minimize user effort.
  3. Focus attention: Use visual elements wisely to guide users’ actions.
  4. Adopt conventions: Stick to familiar design patterns for a seamless experience.
  5. Test frequently: Early and iterative testing ensures usability.
  6. Write effectively: Clear, concise content enhances user engagement.
  7. Embrace white space: It improves readability and reduces clutter.

Web design examples that work

Web design is the X factor that small businesses don't use as they should.

Every day, potential customers leave your site because it fails to engage or guide them effectively.

Experienced web designers always prioritize user needs in every project. To help you elevate your own website, we’ve curated a list of the best web design examples for inspiration.

Remember, these ideas should be tailored to your unique audience and tested with key user groups to ensure they truly resonate.

1. Hotjar

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Landing on Hotjar’s website, you immediately know it’s built for data-driven folks like us.

The smart grid layout lets you quickly grab the key details without any fuss. I’m a big fan of their dynamic heatmaps and scroll maps, they aren’t just there to look pretty.

These features invite you to interact with the data, making the experience both practical and engaging.

The bold colors against the clean, minimal typography keep your focus where it should be: on the content. This approach doesn’t just look good, it enhances usability, increases conversion rates, and keeps you coming back for more.

2. Storydoc

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This website is a great example of interactive design done right.

As someone who values user engagement, this approach is impressive, with 30% average conversion rates to sign-ups.

The site features smooth animations and interactive slides that guide visitors through the benefits of their platform.

Each section builds anticipation, keeping users curious and engaged. A flat design combined with high-quality visuals helps this site look great and perform better.

3. Zillow

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Zillow’s design serves as an outstanding illustration of balancing form and functionality in real estate.

Their use of expansive images grabs your attention immediately, while the intuitive search feature makes finding exactly what you need a breeze. Zillow knows website designing takes time, that's why they have used expansive images that grabs your attention immediately, while the intuitive search feature makes finding exactly what you need a breeze.

What really gets me is their map-based search integrating it so seamlessly with the rest of the design is pura magia. It’s a user-centric approach that boosts both usability and engagement.

By sticking to a consistent color palette and sleek typography, Zillow ensures the focus stays where it should, on those enticing property listings, driving conversions like there’s no mañana.

4. Charity: Water

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Charity: Water’s website is a compelling demonstration of how design can amplify a mission. Full-screen background videos set the emotional tone right from the start, creating an instant connection.

I admire their minimalist layout, it’s clean, it’s clear, and it lets the story shine without bombarding you with information.

The strategically placed calls to action are pure genius, making it ridiculously easy for visitors to contribute or dive deeper into their projects.

This design doesn’t just foster trust, it practically begs for action.

5. Cafely

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e-commerce site that doesn’t just sell but tells a story. 99% of us drink coffee, and Cafely uses a warm, inviting color scheme, and background music widget, that reflects its dedication to natural products, making it irresistible to click through the funnel.

The product pages are designed with the user in mind, featuring large, high-resolution images that capture every detail. Even the client logo strip slides at a perfect pace, providing a sense of satisfaction.

What really hits home for me is their simplified navigation and checkout process, it’s smooth, it’s fast, and it reduces any friction that could stop someone from making a purchase.

The clever use of whitespace and clean typography ensures that the site feels modern and uncluttered, which enhances the overall shopping experience.

AI Efficiency vs. Human Insight: Why Both Are Crucial for Success

When it comes to AI website builders, they can save you time but don’t expect them to do all the heavy lifting.

I’ve tested Framer, Wix, 10Web, and Hostinger. Each has its strengths, but they still need your input to craft a polished, functional website.

Dr. Jakob Nielsen notes on Honest UX Talks that AI can boost productivity in web design by around 40%, allowing designers to focus on creative tasks while AI manages repetitive ones.

These tools can reduce time spent on initial mockups, streamlining the groundwork for more complex customizations.

I tried to create my sales presentation template with AI, but it fell short in capturing my vision, it's the same challenge with web design, the human mind is (still) imperative in all of these situations.

Hadar Peretz

I am a Marketing Specialist at Storydoc, I research, analyze and write on our core topics of business presentations, sales, and fundraising. I love talking to clients about their successes and failures so I can get a rounded understanding of their world.

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Key principles of effective web design Web design examples AI design vs. Human design
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