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12 Best Event Proposal Examples Every Planner Should Bookmark

Master the art of event planning with our curated event proposal examples. Get templates and tips on how to create an impactful event proposal to inspire yours.

Author Dominika Krukowska

9 minute read

Event proposal examples

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Short answer

What is an event proposal?

An event proposal is a comprehensive plan outlining the vision for an event. It details logistics, creative themes, and, in cases like an event sponsorship proposal, specifies potential partnerships and funding sources.

This document is crucial for event planning, serving as a blueprint for execution and a persuasive pitch to potential sponsors.

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Your event proposal needs to sell an experience, not list dry facts

Let's face it, the event planning landscape is crowded, and standing out is tougher than ever. You've seen those static, text-heavy event proposal samples. They're the norm, but they're not winning any standing ovations.

Think about it: if your proposal doesn't pop, how can you convince potential clients that your event will?

Now, imagine flipping the script. Instead of telling, you're showing. You're not just listing services; you're painting a picture of an unforgettable experience.

If you skip this read, you might miss out on the secret sauce that turns a maybe into a yes. Dive in, and let's transform your event proposal from a simple document into a compelling story that captures the essence of your event's potential.

Who is an event proposal for?

An event proposal is designed for clients and stakeholders who are considering investing in or sponsoring an event. It serves as a detailed preview, showcasing what they can expect from the event's experience, from the concept to the final curtain call.

What should be included in an event proposal?

A well-structured event proposal is your first step in painting the grand picture of your event. It's not just a document; it's a narrative that brings your vision to life, convincing clients that you're the maestro they need for a flawless performance.

A proposal for event planning should include the following sections:


1) Purpose

Begin with the heart of your event. What are the goals and desired outcomes? Whether it's raising awareness, generating revenue, or celebrating a milestone, the purpose sets the stage for everything that follows.


2) Audience

Who will be in the spotlight? Identifying the target audience is crucial. It informs the tone, style, and content of your event, ensuring that every element resonates with those you aim to engage.


3) Timeline

Every event is a ticking clock. A clear timeline for planning and execution shows you're in command of every second, from the early planning stages to the final applause.


4) Location

Venue selection speaks volumes. Whether it's a proposal for event management at a grand ballroom or an intimate garden affair, detail the space's capacity and any unique attributes that make it the perfect backdrop for your event.


5) Event format

Detail the event's structure, from the opening to the grand finale. Will there be interactive workshops or a panel discussion? Highlight the key segments and guest appearances, making sure the format aligns with both the event's purpose and the audience's expectations.


6) Marketing and publicity

How will you turn whispers into roars? Your event proposal sample doc should include a robust marketing plan that details how you'll capture attention and fill seats.


7) Budget

The event budget proposal sample is where you get down to brass tacks. It's not just about the bottom line; it's about showing you can deliver a spectacular event within the financial framework, ensuring transparency and trust.

What is the best event proposal format?

The best event proposal format is web-based, mobile-friendly, and interactive.

The problem is that you are most likely still using the legacy static PDFs or Word documents.

Static event proposals are as compelling as a cardboard box– without being able to see what’s inside you can’t experience it and there's nothing to get you excited.

Your Word doc or PDF proposal table has the information but it lacks the story.

But the story is what you’re really selling. It showcases the atmosphere and energy of the proposed event.

Instead of giving your readers bullet points, tables, and numbers, imagine bringing your proposal to life by letting them experience a preview of the event using videos and animated timelines.

Take a look at the legacy static PDF event proposal sample I grabbed from Hubspot below. Then look at the interactive event proposal example by Storydoc.

Ask yourself, which one captures the imagination?

Legacy static PDF event proposal sample

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Event proposal template

Modern interactive event proposal sample

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Event proposal examples that sell your vision and expertise

In the world of event planning, a proposal is your first impression, your pitch, and your promise all rolled into one. It's your chance to showcase not just what you can do, but how you can make the event unforgettable.

Let's explore examples that do just that, guiding you through the nuances of a proposal that doesn't just inform, but also inspires.

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Event proposal deck Music event sponsorship proposal Modern music event sponsorship proposal Dark mode music event sponsorship proposal Light mode music event sponsorship proposal Conference event proposal Light mode event proposal Dark mode event proposal Modern event proposal Beer festival proposal Lost in Paradise event deck Slate corporate event deck

Event proposal deck

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What makes this event proposal great:

  • The proposal lays out a detailed project plan, mapping each step from conception to execution.
  • It showcases a transparent budget section for clear financial expectations.
  • The deck features endorsements and customization options to build trust and offer personalization.

Music event sponsorship proposal

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What makes this event proposal great:

  • The interactive cover slide captures attention immediately with a dynamic video, boosting engagement by 32%.
  • Detailed audience profiles in the deck enhance the proposal's relevance and appeal to potential sponsors.

  • The deck offers customizable sponsorship packages, showing a flexible approach to meeting various sponsor needs.

Modern music event sponsorship proposal

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What makes this event proposal great:

  • Dynamic variables for personalization make the proposal feel tailor-made for each sponsor, enhancing the sense of exclusivity and attention to detail.
  • Running numbers and data visualization elements throughout the deck make complex information easy to digest and remember.
  • A smart CTA on the last slide offers a clear, engaging step for potential sponsors to take action.

Dark mode music event sponsorship proposal

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What makes this event proposal great:

  • Logo placeholders are strategically placed, allowing for easy brand integration.
  • The proposal includes interactive elements like charts and graphs for audience profiling.

  • Testimonials from past partners add credibility and give a voice to the brand's successful collaborations.

Light mode music event sponsorship proposal

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What makes this event proposal great:

  • Image and video placeholders throughout the proposal offer a canvas for visual storytelling.
  • Narrated slides can guide the viewer through the proposal, adding a personal and engaging touch.

  • Past events are described with placeholders for customization, which you can easily tweak using the intuitive editor.

Conference event proposal

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What makes this event proposal great:

  • The proposal introduces logo placeholders, seamlessly integrated with a logo finder feature, allowing for effortless customization.
  • It highlights various venue options, neatly organized in tabs, offering a comprehensive overview of potential locations.
  • Detailed budget options are presented with custom icons and expandable text sections, providing a clear, user-friendly breakdown of costs.

Light mode event proposal

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What makes this event proposal great:

  • The proposal features social media icons with clickable links on the last slide, enabling instant engagement and fostering a stronger online presence for the event.
  • It incorporates dynamic variables for personalization throughout the presentation, ensuring that each proposal feels uniquely tailored to the recipient.
  • An option to add an 'Accept' button is included, increasing conversion rates and simplifying the commitment process.

Dark mode event proposal

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What makes this event proposal great:

  • The proposal features a portfolio segmented in tabs, offering a streamlined way to showcase past events.
  • It introduces the advanced option to connect to CRM systems, enabling the automatic pull of data for personalization.
  • Utilizing scrollytelling, the proposal offers an immersive narrative experience, guiding potential clients through the event concept with a compelling blend of text, images, and interactive elements.

Modern event proposal

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What makes this event proposal great:

  • The proposal utilizes grayed-out content for the event overview, creating a visually engaging experience that highlights key information while maintaining a sleek, modern aesthetic.
  • An analytics panel access feature is included, offering real-time insights into how readers are interacting with the deck.
  • The option to embed and play videos directly from the deck helps enrich the proposal with dynamic content that can better convey the event's atmosphere, testimonials, or detailed presentations.

Beer festival proposal

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What makes this event proposal great:

  • An AI assistant can help you generate compelling text and vibrant images to create a customized narrative that perfectly aligns with the theme and objectives of the beer festival.
  • A dedicated terms and conditions slide can be added to the proposal, providing a clear and concise overview of the event's policies, expectations, and legal considerations.
  • The option to include an 'Accept' button within the proposal streamlines the confirmation process, making it a seamless transition from proposal to partnership.

Lost in Paradise event deck

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What makes this event proposal great:

  • A clear outline of the space's capacity for both seated and standing events allows for easy event size planning.
  • The proposal details a variety of catering options, showcasing the venue's culinary offerings.
  • Transparent booking and staffing policies, along with a storage solution, provide potential clients with essential logistical information.

Slate corporate event deck

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What makes this event proposal great:

  • Strong statement about the venue’s versatility, addressing the potential client's need for a space that can adapt to different types of events.
  • The tiered pricing for different levels of service allows clients to tailor the event to their budget and preferences.
  • The mention of "just three easy steps" to book an event simplifies the action in the client's mind, making it seem less daunting and more approachable.

How do you write an event proposal?

Creating an event proposal is like telling a story where you're the narrator, and your client is the protagonist, embarking on a journey towards an unforgettable event.

The key to a compelling proposal lies in its ability to be both personalized and persuasive. Here are a couple of tips that will help you write an event proposal that hits all the right notes:


1) Get to know your client

Begin your event proposal with a clear understanding of your client's vision. This isn't just about filling in the blanks of a template; it's about crafting a document that resonates with the client's aspirations for the event.

Start with a narrative that not only introduces the event but also aligns with the client's objectives, setting a strategic direction right from the outset.


2) Describe your unique approach

Introduce yourself and your team, emphasizing the unique skills and experiences that set you apart.

This section is your chance to shine and to articulate why you are the best fit for bringing the event to life. Highlight your past successes and how they align with the client's current needs.


3) Present the event logistics

Detail the event in a way that brings it to life for the client. Discuss the thematic elements, the ambiance, and the logistical framework.

This is where your expertise in storytelling will transform a standard event description into a vivid picture of what's to come.


4) List your services

Provide a detailed list of services, including potential vendors and suppliers, to give the client a clear picture of how you will manage every aspect of the event.

This section should reflect your attention to detail and your commitment to covering all bases.


5) Demonstrate value with past successes

Use this section to showcase your previous work, including testimonials and images from past events. This tangible evidence of your experience will help build confidence in your ability to deliver.


6) Offer transparent pricing

After painting a picture of the event, provide a detailed breakdown of the costs. Transparency here is crucial; it helps in building trust and managing expectations.

Include all elements, from venue costs to service fees, and offer options where possible.


7) End with a clear call to action

Conclude with a strong call to action that propels the client towards the next step. Whether it's a follow-up meeting or a prompt to sign on the dotted line, end your proposal on a note of action, urging them to take the journey with you.

Here's an example of a proposal with an accept button:

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Proposal accept button example

How to design an event proposal?

Designing an event proposal is about crafting a narrative that captures the imagination and holds the attention of your potential clients. It's about going beyond the basics to create a document that's as engaging as it is informative.


1) Tell a visual story

Start with a visual story that complements your written narrative. Use diagrams or storyboards to map out the event flow or layout. This not only adds depth to your proposal but also helps clients visualize the event's structure and flow.


2) Incorporate your client’s branding

A consistent brand feel is crucial. With tools available today, you can effortlessly extract branding elements from any website in just a few clicks.

This ensures your proposal is on-brand, with the right colors, logos, and typefaces, aligning your design with the client's identity seamlessly.


3) Use data visualization

When it comes to numbers, show, don't tell. Use graphs and charts to present the budget and ROI in a way that's instantly understandable. Data visualization can turn dry statistics into compelling storytelling tools.


4) Personalize the experience

Personalization is key in making your client feel special. Imagine a proposal that greets them by name and references their past events or preferences.

This is possible with smart tools that sync with your CRM to tailor each proposal to the recipient using dynamic variables.


5) Add interactive content to boost engagement

For digital proposals, embed interactive content like virtual venue walkthroughs or clickable prototypes of event setups. This interactive layer invites clients to engage with your proposal in a hands-on way.


6) Focus on readability

Keep your proposal easy on the eyes. Break up text with 'read more' options and organize details into tabs. This way, you can pack in lots of information without it feeling cluttered.

Tiered slides are a neat trick for adding depth without overwhelming your reader at first glance.


7) Invite action

Wrap up your proposal with a warm invitation to take the next step. Whether it's a chat over coffee to hash out details or a simple form to get their feedback, make it clear and easy for them to move forward with you.


Here’s an example of an event proposal designed according to these practices:

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Interactive event proposal templates

Crafting an event proposal can often feel like assembling a puzzle without the picture on the box, especially when you're working with templates that are all text and no spark.

It's a world of endless bullet points and bland pages that barely get a second glance.

Enter the game-changer: interactive event proposal templates. They swap out yawns for engagement, turning what could be a forgettable read into a memorable exploration.

With these templates, you're not just listing details; you're telling a story with every click and scroll.

Take the leap, grab a template, and watch your event proposals come to life!

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is an event proposal? Who is an event proposal for? What should be included in an event proposal? What is the best event proposal format? Event proposal examples that sell your vision and expertise How do you write an event proposal? How to design an event proposal? Interactive event proposal templates
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