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9 Proven Sponsorship Proposal Examples & Templates

Learn what a sponsorship proposal is, explore the main types of sponsorship proposals, and see real sponsorship proposal examples usable as templates.

Author Dominika Krukowska

November 4, 2025 • 8-minute read

Sponsorship proposal examples

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Short answer

What is a sponsorship proposal?

A sponsorship proposal is a document used to persuade individuals or companies to sponsor an event, team, artist, or project in exchange for advertising. It typically includes key details like audience demographics,​​ sponsorship packages, sponsorship benefits, testimonials, and terms and conditions.

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What are the main types of sponsorship proposals?

  • Event sponsorship proposals: Ideal for concerts, sports matches, or festivals, these proposals showcase the event's unique appeal and the exclusive opportunities it offers to sponsors.
  • Media sponsorship proposals: Perfect for radio, TV, podcasts, webinars, or social media activities. These focus on finding advertising partners and highlight the reach and demographics of the media outlet.
  • Product sponsorship proposals: Used by brands to promote a specific product or service, emphasizing the product's features and the marketing benefits for potential sponsors.
  • Charity or non-profit sponsorship proposals: Aimed at organizations seeking support for philanthropic causes, they focus on the impact and social good of the cause to attract like-minded sponsors.
  • Sports sponsorship proposals: Tailored for athletes and teams, these proposals are crucial for showcasing skills and achievements to secure funds for training and competing.
  • Influencer sponsorship proposal - Used by influencers or content creators to present their personal brand, reach, and influence on a certain demographic. This proposal is used to secure sponsorship or endorsement from brands in exchange for advertisement.
  • Film sponsorship proposal - These are highly visual pitch decks sent to agents, production studios, and investors to secure funding for a film or a TV show. They focus on the film's story, characters, and mood, as well as the team and production details.

What should a sponsorship proposal include?

  1. Cover slide - Make your cover slide inviting and informative. Include a short video if possible, along with a clear value proposition that sets you apart.

  2. Introduction - Open with a brief, engaging overview of your event or organization to set the stage and build interest.

  3. Audience demographics -Share insights about your target audience to show why they’re a good match for the sponsor’s brand and goals.

  4. Benefits - Describe the advantages for the sponsor, such as brand exposure and audience engagement, highlighting the mutual gains.

  5. Sponsorship packages - Outline different sponsorship levels with clear benefits for each, so sponsors can find the right fit for their goals and budget.

  6. Past events or results - Present previous events, campaigns, or partnerships to show what you’ve achieved and what sponsors can expect.

  7. Testimonials - Incorporate feedback from past sponsors to build credibility and trust.

  8. Terms and Conditions - Add a simple breakdown of the legal terms, so both sides understand what’s being offered and expected.

  9. Approval and sign-off - Make it easy for sponsors to agree and e-sign on the spot.

  10. Next steps - Conclude with clear next steps, making it easy for sponsors to reach you with any questions, requests, or concerns.

Sponsorship proposal examples sponsors can't resist

In the world of sponsorships, a strong proposal can be your ticket to landing the right partners. Below, you’ll find real sponsorship proposal examples that helped turn prospects into sponsors.

These examples are full of practical takeaways to help you understand what makes a good proposal stand out.

NOTE: If you want to learn more, check out our blog posts on how to design a sponsorship proposal and how to write a sponsorship proposal.

Sponsorship proposal for a company

Whether you’re planning events or running campaigns that need support, this deck covers everything you could need - from a company intro, through target audience analysis, and finishing with a variety of sponsorship packages.

The best part is that you can quickly tweak any part of the deck, and there’s a huge library of slides to add or remove, so you’re never stuck.

On top of that, with built-in logo placeholders and handy tags like {{company}}, all you need to do is connect to your CRM or drop in a URL, and you’ll have a custom presentation ready in just a few clicks.

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Event sponsorship proposal

This next sponsorship proposal goes into a bit more detail and is perfect for companies organizing events that need some outside funding.

What I really like is the event details slide - it gives all the key info at a glance, so everything’s super clear.

But my favorite has to be the past events slide. As you scroll down, it reveals extra information and photos, which makes it really engaging.

Another cool feature is that you can easily add links to external resources. This is great for sharing detailed case studies from past sponsors, giving prospective sponsors even more confidence.

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Music event sponsorship proposal

This next sponsorship proposal is similar in structure, but it’s been tailored specifically for music event organizers.

What I really like is how the deck walks you through everything, using things like grayed-out content and clickable tabs. It’s a smart way to give you all the information you need without overwhelming you.

To make it even better, you can embed videos directly in the deck, which adds a dynamic touch. Plus, you can even embed full Spotify playlists, so prospective sponsors can really get a feel for the music and vibe of the event.

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Sports sponsorship proposal

For sports sponsorship proposals, key elements like audience reach and brand placement opportunities are absolutely crucial, and this deck presents them in a really eye-catching way.

There’s a slide showing overall numbers of event attendees, plus an interactive data visualization for target audience details. You can update the numbers in real-time, so there's no need to resend the deck every time something changes.

I also love the sponsorship packages slide - it’s divided into sections like placement and press coverage. This makes it super easy for potential sponsors to see the sponsorship benefits they’ll get for their financial support.

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Media sponsorship proposal

This is a sponsorship pitch deck designed for an existing podcast, tailored to attract and convert potential sponsors.

It includes tags for easy personalization depending on who you're pitching, detailed audience insights, a clear outline of sponsor benefits, flexible sponsorship packages, and proven results backed by testimonials from past sponsors.

There's even a terms & conditions slide with an embedded e-signature field, making it easy for sponsors to sign directly within the deck.

What’s really nice is the embedded calendar at the end. If a potential sponsor has more questions after going through the deck, they can easily schedule a meeting with you right there.

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Nonprofit sponsorship proposal

Nonprofit sponsorship proposals are a bit different because the focus is more on how the sponsor's objectives align with the nonprofit’s mission statement rather than just the return on investment.

That’s why I love the storytelling approach in this deck. It starts with a brief history of the organization, then moves into a slide that walks through different programs, complete with photos. It makes it really easy for sponsors to see the real-world impact.

To make it even better, I think it could use a dedicated slide to show the impact in numbers - like how many people you’ve helped and the specific ways you’ve made a difference.

That would really drive the message home and help persuade potential sponsors to back your cause.

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NGO project sponsorship proposal

If I were putting together a project sponsorship proposal for a nonprofit, this is probably the deck I’d go with.

It has everything the last deck was missing, and more - like impact case studies. This really tugs at a sponsor’s emotions, making them feel like their support is crucial to achieving the goals laid out in the deck.

I also love the marketing strategy slide. It shows that you’re not just offering a one-time solution but have a clear, well-thought-out plan for growth.

The target audience slide is the icing on the cake. It gives a clear breakdown by age, audience groups, and engagement levels, making it easy for sponsors to see exactly who you’re reaching.

That level of clarity helps build confidence and makes your pitch even more compelling.

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Influencer sponsorship proposal

This sponsorship proposal is a bit unique because it’s aimed at influencers and content creators seeking brand partnerships, not the typical sponsorship model.

What I love about it is how it highlights all the key metrics brands care about.

But my favorite part is definitely the slide that showcases past collaborations. Instead of just listing names, it gives a short description of each campaign next to the visuals. This makes it easy for brands to see if your aesthetic fits what they’re after.

The pricing slide is also fantastic. It breaks down the different services you offer with their respective prices, cutting down on back-and-forth. Brands can immediately tell if what you offer fits their needs and budget.

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Film sponsorship proposal

I love how this proposal is packed with everything a producer would want to see - film synopsis, character details, production schedule, marketing and distribution plan, and a budget breakdown.

This shows you’ve got a plan not just for making the film, but also for getting it in front of your audience.

But what really stands out to me is how it avoids being overwhelming. With the expandable text sections, you can present loads of information in a way that feels light and easy to digest - something a dull PDF or PowerPoint just couldn’t pull off.

The budget slide is one of the most impressive parts, too. It itemizes each category, giving a clear picture of where the money’s going. This kind of transparency is exactly what producers want to see!

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Sponsorship proposal templates that stand out

If creating a great sponsorship proposal wasn’t hard enough, the fierce competition makes it even tougher to stand out.

The good news is that you don’t have to start from scratch. These sponsorship proposal templates are designed to save you time and help you rise above the sea of static, boring PDFs everyone else is sending.

They’ve worked wonders for our clients - and they’ll work for you too.

Pick one and make it yours.

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FAQs

Why do I need a sponsorship proposal?

A sponsorship proposal convinces individuals or companies to back your event, project, or initiative by showing them the value you deliver. By clearly outlining the audience you’ll reach, the benefits for the sponsor and the different package options, you raise your chances of securing real support.

What makes a great sponsorship proposal?

A great sponsorship proposal stands out by telling a compelling story. It combines strong visuals or video, relevant audience insights, clear benefits for sponsors, and tailored sponsorship packages. The best ones also show real‑world results or past successes and make it easy for the sponsor to say “yes”.

How long should a sponsorship proposal be?

The sweet spot is around 8 to 12 slides. That’s enough to cover the key points - who you are, your audience, the sponsor benefits, and available packages - without overwhelming the reader.

What is the best format for a sponsorship proposal?

The best format for a sponsorship proposal is an interactive, web-based deck.

Unlike static PDFs, interactive proposals let you embed video, personalize content, and track engagement - so you know exactly what caught the sponsor’s eye.

They’re also easier to read, mobile-friendly, and far more engaging than traditional slide decks or documents.

For more information, check out our Storydoc vs. static slides comparison.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What is a sponsorship proposal? Main types of sponsorship proposals What to include in sponsorship proposals Sponsorship proposal examples that captivate and convert Interactive sponsorship proposal templates FAQs
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