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How to Make a Sponsorship Deck (Examples & Templates)

Learn what is a sponsorship pitch deck, what it looks like, and how to make one. Get sponsorship deck examples, ideas, and templates to make your own.

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Short answer

What is a sponsorship deck?

A sponsorship deck is a pitch presentation for potential sponsors, highlighting the value and opportunities of an event or project. It details audience demographics, sponsorship tiers, and benefits, crucial for attracting and securing sponsor support.

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Picture this: You have a groundbreaking idea, but without the right sponsors, it remains just that – an idea. Your sponsorship deck isn't just a presentation; it's the lifeline that can bring your vision to life.

The harsh reality is that a mediocre deck means potentially missing out on crucial funding. Without it, your project might never see the light of day.

But what if your deck could do more than just present facts? What if it could tell a compelling story, one that resonates with sponsors and convinces them to invest in your vision? That's exactly what we're exploring today.

By the end of this post, you'll have the insights to transform your sponsorship pitch deck into a powerful tool that not only attracts but also secures the sponsors you need. Get ready to elevate your deck from informative to irresistible, and turn your vision into reality.

Let's dive in!

What are the main types of sponsorship decks?

Understanding the different types of sponsorship decks is crucial in the quest to attract the right sponsors. Each type is like a specialized tool, designed to highlight specific aspects of an event, product, or cause.

From showcasing the energy of a sports team to the social impact of a charity, the right sponsorship deck can make all the difference.

Let's delve into the main types:

Event sponsorship pitch decks: These are crafted specifically for events like concerts, sports matches, or festivals. They focus on showcasing the event's appeal and the unique opportunities it offers to sponsors.
Media sponsorship pitch decks: Ideal for radio, TV, or online platforms, these decks are all about finding advertising partners. They highlight the reach and audience demographics of the media platform.
Product sponsorship pitch decks: Used by brands to promote a specific product or service. These decks emphasize the product's features and the marketing benefits for potential sponsors.
Charity or non-profit sponsorship pitch decks: Aimed at organizations seeking support for philanthropic causes. They focus on the impact and social good of the cause to attract sponsors.
Sports sponsorship pitch decks: Designed for athletes and teams, these decks are crucial for promoting their skills and achievements to secure the funds needed for training and competing at higher levels.

What makes an effective sponsorship pitch deck?

An effective sponsorship deck clearly communicates value to potential sponsors. It should be concise, visually appealing, and tailored to the sponsor's interests.

Key elements include a compelling story, audience demographics, clear sponsorship benefits, and measurable outcomes.

A great deck not only informs but also engages and persuades sponsors to invest in your vision.

What should be included in a sponsorship deck?

Crafting a sponsorship deck is like putting together a puzzle where each piece plays a crucial role. It's about painting a complete picture that resonates with potential sponsors.

Here's what you need to include:

Introduction slide: Start with a snapshot of your organization or event. Keep it brief yet engaging.
Objective slide: Clearly articulate the purpose of the sponsorship and its potential impact. This sets the stage for what you're aiming to achieve.
Benefits slide: Here's where you highlight what's in it for the sponsor. Talk about brand exposure, audience reach, and other key advantages.
Sponsorship packages slide: Offer a range of sponsorship options, detailing the perks at each level. This helps sponsors find a fit that aligns with their goals and budget.
Testimonials slide: Positive feedback from previous sponsors or partners can be incredibly persuasive. It adds credibility and trust.
Audience slide: Provide data about your target audience. Show sponsors why your audience is relevant and valuable to them.
Budget and financials slide: Transparency is key. Break down the costs and highlight the potential return on investment for sponsors.
Call to action slide: Make it easy for interested sponsors to reach out. Include clear contact details and a compelling call to action.

How to create a sponsorship deck?

Creating an effective sponsorship deck is crucial in bridging the gap between your vision and potential sponsors. It needs to inform but also inspire and persuade sponsors to come on board.

Here's how you can do it:

1) Understand your sponsor’s business challenges

It's crucial to understand and address the specific business challenges of your potential sponsor. In your deck, make sure the "About us" section not only highlights your organization but also shows how your brand complements the sponsor's brand.

This alignment is key in demonstrating that you are a suitable partner to carry their message.

2) Analyze your target audience

Your "Audience" section should be more than just demographics. Dive deep into your audience's attitudes, hobbies, interests, and behaviors.

This information is vital for sponsors to see if your audience aligns with their customer base and if they are likely to purchase the sponsor's products or services.

3) Align with your sponsor’s sales goals

As noted by a senior marketing strategist, John Rose, the value of a sponsorship program is directly tied to its ability to support the sponsor's sales goals. A general rule is aiming for at least a 10 to 1 return on investment.

Your deck should clearly outline how the sponsorship will contribute to the sponsor's sales objectives. If it doesn't explicitly connect your program to their sales goals, the proposal may not be successful.

4) Showcase past success stories

Include a section in your deck that highlights past sponsorship successes. Share case studies or testimonials from previous sponsors to demonstrate the tangible impact of partnering with your organization.

This not only builds credibility but also gives potential sponsors a clear picture of what they can expect in terms of outcomes and returns.

5) Present a clear and compelling story

Your sponsorship deck should tell a compelling story about your organization or event. This narrative should weave through every section of the deck, creating a cohesive and engaging experience for the reader.

Use storytelling to connect emotionally with potential sponsors, illustrating the impact and significance of your event or project.

6) Detail the logistics and execution plan

Provide a clear outline of how the sponsorship will be executed. This includes logistical details such as timelines, event schedules, marketing campaigns, and any other relevant operational aspects.

Sponsors need to understand not just the 'why' but also the 'how' of the sponsorship to gauge feasibility and alignment with their schedules and resources.

7) Talk about sponsorship packages

Be strategic about including pricing in your deck. If it's an initial outreach, you might want to leave out the pricing until you understand the sponsor's needs better.

However, if you're at the proposal stage, include detailed pricing. Ensure your pricing aligns with the value you're providing and is comparable to similar sponsorships.

8) Offer customization and flexibility

Make it clear in your deck that you are open to customizing sponsorship packages to better fit the sponsor's needs. Flexibility can be a significant selling point, as it shows that you are willing to work closely with the sponsor to create a mutually beneficial partnership.

This could involve adjusting the levels of sponsorship, customizing benefits, or co-creating unique marketing initiatives.

9) Craft a compelling call to action

In your sponsorship deck, the Call to Action (CTA) is crucial. It's where you prompt potential sponsors to move from consideration to action.

Be specific and direct, clearly stating what you want the sponsor to do next, whether it’s scheduling a meeting or signing up for a package.

Create a sense of urgency if there are deadlines or limited opportunities, and make responding easy with direct contact information or links.

Highlight the benefits of immediate action, like securing the best package or gaining early exposure.

Ensure that responding to your CTA is straightforward. Your next step slide should include direct contact information, links to online forms, or QR codes that lead directly to a response page. The easier it is for sponsors to take the next step, the more likely they will do so.

Here's a great example of a compelling call to action:

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Sponsorship deck examples that turn prospects into partners

In the world of sponsorships, seeing is believing. But what does an effective deck look like in action?

Let’s explore some real-world examples of sponsorship decks that have successfully turned prospects into partners. These examples will not only inspire but also provide practical insights into what makes a deck truly stand out.

Music event sponsorship pitch deck

This example is ideal for showcasing experience in orchestrating diverse music events. It highlights meticulous planning, audience alignment, and customizable sponsorship packages, making it perfect for companies seeking to maximize brand exposure and engage with music enthusiasts.

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