How to Make a Sponsorship Deck (Examples & Templates)

Learn what is a sponsorship pitch deck, what it looks like, and how to make one. Get sponsorship deck examples, ideas, and templates to make your own.

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Short answer

What is a sponsorship deck?

A sponsorship deck is a pitch presentation for potential sponsors, highlighting the value and opportunities of an event or project. It details audience demographics, sponsorship tiers, and benefits, crucial for attracting and securing sponsor support.

Is your deck ready to win over sponsors?

Picture this: You have a groundbreaking idea, but without the right sponsors, it remains just that – an idea. Your sponsorship deck isn't just a presentation; it's the lifeline that can bring your vision to life.

The harsh reality is that a mediocre deck means potentially missing out on crucial funding. Without it, your project might never see the light of day.

But what if your deck could do more than just present facts? What if it could tell a compelling story, one that resonates with sponsors and convinces them to invest in your vision? That's exactly what we're exploring today.

By the end of this post, you'll have the insights to transform your sponsorship pitch deck into a powerful tool that not only attracts but also secures the sponsors you need. Get ready to elevate your deck from informative to irresistible, and turn your vision into reality.

Let's dive in!

What are the main types of sponsorship decks?

Understanding the different types of sponsorship decks is crucial in the quest to attract the right sponsors. Each type is like a specialized tool, designed to highlight specific aspects of an event, product, or cause.

From showcasing the energy of a sports team to the social impact of a charity, the right sponsorship deck can make all the difference.

Let's delve into the main types:

  1. Event sponsorship pitch decks: These are crafted specifically for events like concerts, sports matches, or festivals. They focus on showcasing the event's appeal and the unique opportunities it offers to sponsors.

  2. Media sponsorship pitch decks: Ideal for radio, TV, or online platforms, these decks are all about finding advertising partners. They highlight the reach and audience demographics of the media platform.

  3. Product sponsorship pitch decks: Used by brands to promote a specific product or service. These decks emphasize the product's features and the marketing benefits for potential sponsors.

  4. Charity or non-profit sponsorship pitch decks: Aimed at organizations seeking support for philanthropic causes. They focus on the impact and social good of the cause to attract sponsors.

  5. Sports sponsorship pitch decks: Designed for athletes and teams, these decks are crucial for promoting their skills and achievements to secure the funds needed for training and competing at higher levels.

What makes an effective sponsorship pitch deck?

An effective sponsorship deck clearly communicates value to potential sponsors. It should be concise, visually appealing, and tailored to the sponsor's interests.

Key elements include a compelling story, audience demographics, clear sponsorship benefits, and measurable outcomes.

A great deck not only informs but also engages and persuades sponsors to invest in your vision.

What should be included in a sponsorship deck?

Crafting a sponsorship deck is like putting together a puzzle where each piece plays a crucial role. It's about painting a complete picture that resonates with potential sponsors.

Here's what you need to include:

  1. Introduction slide: Start with a snapshot of your organization or event. Keep it brief yet engaging.

  2. Objective slide: Clearly articulate the purpose of the sponsorship and its potential impact. This sets the stage for what you're aiming to achieve.

  3. Benefits slide: Here's where you highlight what's in it for the sponsor. Talk about brand exposure, audience reach, and other key advantages.

  4. Sponsorship packages slide: Offer a range of sponsorship options, detailing the perks at each level. This helps sponsors find a fit that aligns with their goals and budget.

  5. Testimonials slide: Positive feedback from previous sponsors or partners can be incredibly persuasive. It adds credibility and trust.

  6. Audience slide: Provide data about your target audience. Show sponsors why your audience is relevant and valuable to them.

  7. Budget and financials slide: Transparency is key. Break down the costs and highlight the potential return on investment for sponsors.

  8. Call to action slide: Make it easy for interested sponsors to reach out. Include clear contact details and a compelling call to action.

How to create a sponsorship deck?

Creating an effective sponsorship deck is crucial in bridging the gap between your vision and potential sponsors. It needs to inform but also inspire and persuade sponsors to come on board.

Here's how you can do it:

1) Understand your sponsor’s business challenges

It's crucial to understand and address the specific business challenges of your potential sponsor. In your deck, make sure the "About us" section not only highlights your organization but also shows how your brand complements the sponsor's brand.

This alignment is key in demonstrating that you are a suitable partner to carry their message.

2) Analyze your target audience

Your "Audience" section should be more than just demographics. Dive deep into your audience's attitudes, hobbies, interests, and behaviors.

This information is vital for sponsors to see if your audience aligns with their customer base and if they are likely to purchase the sponsor's products or services.

3) Align with your sponsor’s sales goals

As noted by a senior marketing strategist, John Rose, the value of a sponsorship program is directly tied to its ability to support the sponsor's sales goals. A general rule is aiming for at least a 10 to 1 return on investment.

Your deck should clearly outline how the sponsorship will contribute to the sponsor's sales objectives. If it doesn't explicitly connect your program to their sales goals, the proposal may not be successful.

4) Showcase past success stories

Include a section in your deck that highlights past sponsorship successes. Share case studies or testimonials from previous sponsors to demonstrate the tangible impact of partnering with your organization.

This not only builds credibility but also gives potential sponsors a clear picture of what they can expect in terms of outcomes and returns.

5) Present a clear and compelling story

Your sponsorship deck should tell a compelling story about your organization or event. This narrative should weave through every section of the deck, creating a cohesive and engaging experience for the reader.

Use storytelling to connect emotionally with potential sponsors, illustrating the impact and significance of your event or project.

6) Detail the logistics and execution plan

Provide a clear outline of how the sponsorship will be executed. This includes logistical details such as timelines, event schedules, marketing campaigns, and any other relevant operational aspects.

Sponsors need to understand not just the 'why' but also the 'how' of the sponsorship to gauge feasibility and alignment with their schedules and resources.

7) Talk about sponsorship packages

Be strategic about including pricing in your deck. If it's an initial outreach, you might want to leave out the pricing until you understand the sponsor's needs better.

However, if you're at the proposal stage, include detailed pricing. Ensure your pricing aligns with the value you're providing and is comparable to similar sponsorships.

8) Offer customization and flexibility

Make it clear in your deck that you are open to customizing sponsorship packages to better fit the sponsor's needs. Flexibility can be a significant selling point, as it shows that you are willing to work closely with the sponsor to create a mutually beneficial partnership.

This could involve adjusting the levels of sponsorship, customizing benefits, or co-creating unique marketing initiatives.

9) Craft a compelling call to action

In your sponsorship deck, the Call to Action (CTA) is crucial. It's where you prompt potential sponsors to move from consideration to action.

Be specific and direct, clearly stating what you want the sponsor to do next, whether it’s scheduling a meeting or signing up for a package.

Create a sense of urgency if there are deadlines or limited opportunities, and make responding easy with direct contact information or links.

Highlight the benefits of immediate action, like securing the best package or gaining early exposure.

Ensure that responding to your CTA is straightforward. Your next step slide should include direct contact information, links to online forms, or QR codes that lead directly to a response page. The easier it is for sponsors to take the next step, the more likely they will do so.

Here's a great example of a compelling call to action:

Next step slide example

Sponsorship deck examples that turn prospects into partners

In the world of sponsorships, seeing is believing. But what does an effective deck look like in action?

Let’s explore some real-world examples of sponsorship decks that have successfully turned prospects into partners. These examples will not only inspire but also provide practical insights into what makes a deck truly stand out.

Music event sponsorship pitch deck

This example is ideal for showcasing experience in orchestrating diverse music events. It highlights meticulous planning, audience alignment, and customizable sponsorship packages, making it perfect for companies seeking to maximize brand exposure and engage with music enthusiasts.

What makes this sponsorship deck great:

  • Dynamic variables give you the ability to easily personalize content for each viewer, making the deck feel more tailored and engaging.

  • The use of tabs to segment different sponsorship packages makes the information clear and easily navigable, enhancing user experience.

  • Including a testimonials slide adds credibility and trust, showcasing positive feedback from previous sponsors.

Modern music event sponsorship deck

This example caters to contemporary music events, emphasizing modern trends and audience engagement. It's designed for brands aiming to connect with younger demographics in the vibrant modern music scene.

What makes this sponsorship deck great:

  • The video on the cover slide instantly engages viewers, providing a dynamic introduction to the presentation and increasing interaction by 32%.

  • Data visualization components effectively simplify complex information, making it visually appealing and easy to understand.

  • The narrated slide for past events ensures a smooth flow of content, enhancing the storytelling aspect of the deck.

Jazz festival sponsorship pitch deck

Tailored for jazz festivals, this example combines sophistication with effective marketing strategies. It's suitable for brands looking to engage with a passionate jazz audience and enhance their visibility in a sophisticated music genre.

What makes this sponsorship deck great:

  • The use of running numbers throughout the deck provides a clear and organized structure, making it easy for viewers to follow along.

  • Logo placeholders that can easily be customized offer a flexible and personalized approach for potential sponsors, enhancing their connection to the content.

  • The use of grayed-out content strategically draws attention to key areas, ensuring that important information stands out.

Indie festival sponsorship pitch deck

Focused on indie music scenes, this example is perfect for brands wanting to tap into niche markets. It showcases the unique appeal of indie festivals and offers customizable options for targeted sponsorships.

What makes this sponsorship deck great:

  • The average reading time indicated on the cover sets clear expectations and respects the viewer's time, enhancing user experience.

  • A variety of image and text placeholders are used, allowing for a rich, customizable presentation that can be tailored to specific sponsors.

  • The smart call-to-action (CTA) at the end effectively prompts engagement, guiding potential sponsors on the next steps to take.

Golf sponsorship pitch deck

This example is designed for golf events, highlighting the sport's prestige and affluent audience. It's ideal for brands seeking to align with golf's upscale image and gain exposure in high-profile sporting events.

What makes this sponsorship deck great:

  • The timeline slide for the annual sponsorship schedule provides a clear and concise overview of events and opportunities, aiding in planning and decision-making.

  • Segmented content in tabs for different sponsorship offers organizes information neatly, making it easy for viewers to find and understand various options.

  • An intuitive editor to edit any slide allows for easy customization, ensuring the deck can be quickly tailored to specific needs and preferences.

Tennis sponsorship pitch deck

A comprehensive showcase for tennis events, this example emphasizes the sport's global appeal and diverse fan base. It's perfect for sponsors looking to reach a wide audience in a prestigious sporting context.

What makes this sponsorship deck great:

  • The AI assistant for content and image generation streamlines the creation process, ensuring a professional and visually appealing presentation.

  • A built-in analytics panel provides valuable insights into viewer engagement and interactions, allowing for data-driven improvements.

  • The capability to embed links or videos directly into the deck enhances interactivity and engagement, offering a dynamic and informative experience for viewers.

Athlete sponsorship pitch deck

Focused on individual athletes, this example highlights personal stories and achievements. It's ideal for brands wanting to support and align with inspiring sports personalities and their dedicated fan bases.

What makes this sponsorship deck great:

  • The feature to extract branding elements directly from a website or brand book ensures a consistent and professional look that aligns with the sponsor's identity.

  • The scroll-based design offers a modern, user-friendly experience, making the deck more engaging and easier to navigate.

  • The capability to add multiple smart calls-to-action (CTAs) throughout the deck provides clear guidance for potential sponsors, encouraging them to take the next step.

Football sponsorship pitch deck

Designed for football teams, this example showcases team spirit, fan loyalty, and exciting events. It's suitable for brands aiming to be part of the thrilling atmosphere and wide reach of professional football.

What makes this sponsorship deck great:

  • The clean layout with plenty of white space creates an uncluttered, professional look that enhances readability and viewer focus.

  • Its mobile responsive design ensures the deck looks great and functions smoothly across various devices, crucial for today's on-the-go viewers.

  • A comprehensive library of interactive components to choose from allows for a highly customized and engaging presentation, catering to diverse content needs.

How to design a sponsorship deck?

Designing a visually striking and engaging sponsorship deck is essential in capturing the attention of potential sponsors. It's about more than just presenting facts; it's about crafting a visual story that resonates and leaves a lasting impression.

Here are some key design ideas:

1) Add interactive elements

Enhance your deck with interactive elements to maintain viewer engagement. This can range from clickable content, such as tabs that reveal more information, to embedded videos that provide a dynamic visual experience.

Interactive features not only keep the audience engaged but also make your presentation stand out, ensuring that your message is both seen and remembered.

Here's a great example of an interactive deck:

2) Personalize for different audiences

Personalize your deck to align with the specific interests and values of each potential sponsor. This can be achieved by incorporating dynamic content that changes based on the viewer, such as using their name or tailoring the content to reflect their business interests.

Personalization demonstrates that you've done your homework and understand what matters to your potential sponsors, making your pitch more relevant and impactful.

Here's an example of a personalized slide:

how to make a good personalized presentation slide

3) Use scrollytelling

Use scrollytelling to guide viewers through a storytelling experience. This design technique layers text, images, and multimedia to unfold a narrative as the viewer scrolls, captivating attention and conveying your message in a memorable and emotionally engaging way.

Here's what scrollytelling looks like in action:

Narrator slide example

4) Visualize your data

Incorporate data visualization to present complex information in an easily understandable and visually appealing way. Using charts, graphs, and infographics, you can turn dense data into clear, compelling visuals.

An effective data visualization slide not only informs but also adds credibility to your deck, making a strong case for your project's potential success and the benefits for sponsors.

You can also add an interactive ROI calculator that potential sponsors can play around with to assess the value they’ll be getting out of a potential partnership.

Here's a great example of data visualization:

Data slide example

5) Use a clean layout

Opt for a clean layout with ample white space to make your content more digestible. Use bullet points, short paragraphs, and clear headings to break down information into easily understandable segments.

Incorporate expandable sections to hide additional information and segment content using tabs, keeping the focus on your key messages while providing depth where needed.

Here's an example of a deck with a clean layout:

6) Maintain brand consistency

Ensure your deck's design is visually appealing and consistent with your brand identity. Use a cohesive color scheme, typography, and imagery that reflect your brand.

You can extract key branding information directly from a website or brand book to ensure alignment and enhance the visual experience, strengthening brand recognition.

Here's an example of a branded slide:

Branded deck example

7) Ensure your deck is responsive

Ensure your deck is accessible and visually appealing across all devices. A responsive design adapts to different screen sizes, providing an optimal viewing experience on desktops, tablets, or smartphones.

Here's what a mobile responsive deck looks like:

Responsive deck example

8) Highlight key information with visual cues

Use design elements like animated icons, grayed-out content, or color highlights to draw attention to important information. This helps guide the viewer's eye to crucial parts of your deck, ensuring that key messages are effectively communicated.

Here's an example of a great use of grayed-out content:

Grayed-out content example

Interactive sponsorship deck templates

Creating a sponsorship deck can often feel like navigating uncharted waters, especially when the stakes are high and the competition is fierce. The challenge lies not only in presenting compelling content but also in ensuring that the presentation itself captures and holds attention.

This is where interactive sponsorship pitch deck templates come into play. They relieve you of the burden of designing a document from scratch, allowing you to focus on refining your message and strategy.

These templates are designed to be more than just a passive read; they invite interaction and exploration. When sponsors can click, watch, and interact with your deck, they're more likely to remember it and, more importantly, to act on it.

Grab one and see for yourself.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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