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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

Author Dominika Krukowska

13 minute read

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Short answer

What does a marketing presentation include?

The key elements that every marketing presentation should include are:

  1. Introduction
  2. Market overview
  3. Product/service overview
  4. Marketing strategy
  5. Competitor analysis
  6. Performance metrics
  7. Action plan
  8. Projections
  9. Conclusion and next steps
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Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples.

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation.


1. Hook

The first 3 slides determine whether people will bounce or read on - make them count:

  • Think deeply about your hook
  • Use the person's name and company logo in the title
  • Prioritize the information that matters most to your audience
  • Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

Create your marketing presentation
Template cover with a video

2. Personalization

Personalization is the key predictor of success:

  • Get to know your audience, their needs, and the words they use (Voice of Customer)
  • Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
  • Offer tailored solutions that address the specific needs of your audience
  • Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time, and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM.

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

Personalized presentation example

3. Interactive design

Including interactive elements in your presentation increases engagement:

  • Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
  • Use video and animations to illustrate complex ideas
  • Avoid text-heavy slides
  • Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Make your interactive marketing presentation
Static PDF or PPT
Interactive Storydoc

Benefits of including interactive elements in your marketing presentation

+41%

More decks read in full

+21%

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

  • Design for mobile first
  • Use responsive design
  • Simplify your content
  • Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery.

Here's a great example of a mobile-friendly deck:

Create your mobile-friendly presentation
Mobile-friendly marketing presentation example

5. A clear next step

Making the next step clear and easy boosts conversion:

  • Include a clear call-to-action (CTA)
  • Limit your CTAs to avoid choice overload
  • Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
  • Make the CTA stand out
  • Deliver value first before asking readers to take the next step
  • Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation. You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Create your deck with an embedded calendar
Marketing presentation example with an embedded calendar

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation Marketing proposal Marketing one-pager Marketing case study Product pitch deck Physical product one-pager Social media proposal deck General business one-pager Agency pitch deck Creative pitch deck

Company presentation

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What makes this deck great:

Marketing proposal

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What makes this deck great:

  • Incorporating a video into the cover slide elevates engagement by as much as 32%! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
  • The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
  • Animated lists, as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

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What makes this deck great:

  • An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
  • The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
  • The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

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What makes this deck great:

  • A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
  • The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
  • Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

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What makes this deck great:

  • The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
  • Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
  • The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

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What makes this deck great:

  • Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
  • Easily customizable fields allow you to create a polished marketing presentation within minutes.
  • Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

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What makes this deck great:

  • The narrator slide serves as the perfect tool to lead your audience through the project details.
  • Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
  • An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

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What makes this deck great:

  • The ability to add dynamic variables to personalize your marketing presentation at scale.
  • Versatile slides that can easily be adapted to various industries and use cases.
  • AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

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What makes this deck great:

  • Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
  • Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
  • The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

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What makes this deck great:

  • The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
  • A completely interactive layout designed to enhance engagement and prolong the average reading time.

  • The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

  1. Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

  2. Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

  3. Present clear and concise strategies, directly aligned with the objectives.

  4. Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

  1. Showcase the personality, values, and unique selling proposition (USP) of your brand.

  2. Introduce your product or service, making it tangible and valuable to your audience.

  3. Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

  4. Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

  1. Begin with an overview of campaign objectives and strategies used.

  2. Dive into the data, highlighting key metrics and KPIs to analyze performance.

  3. Use clean and clear charts and graphs to visually present the story of the campaign.

  4. Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

  5. Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.


1. Content

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

Bad presentation example

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

Create your presentation storyline
How to write a presentation storyline that creates interest

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

Create your branded presentation
Branded presentation example

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.


5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.


1. Layout

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!


2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons, or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.


3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content.


4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart, or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

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Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents
What does a marketing presentation include? What’s considered an effective marketing presentation Types of marketing presentations Best marketing presentation examples to inspire you How to create an effective marketing presentation Marketing presentation best practices Marketing presentation design tips Use templates to make your best marketing presentation to date
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