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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

Dominika Krukowska

13 minute read

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Short answer

What does a marketing presentation include?

The key elements that every marketing presentation should include are:

Introduction
Market overview
Product/service overview
Marketing strategy
Competitor analysis
Performance metrics
Action plan
Projections
Conclusion and next steps

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Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples.

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation.

1. Hook

The first 3 slides determine whether people will bounce or read on - make them count:

Think deeply about your hook
Use the person's name and company logo in the title
Prioritize the information that matters most to your audience
Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

Create your marketing presentation

2. Personalization

Personalization is the key predictor of success:

Get to know your audience, their needs, and the words they use (Voice of Customer)
Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
Offer tailored solutions that address the specific needs of your audience
Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time, and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM.

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
Use video and animations to illustrate complex ideas
Avoid text-heavy slides
Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Make your interactive marketing presentation

Static PDF or PPT

Interactive Storydoc

Benefits of including interactive elements in your marketing presentation

+41%

More decks read in full

+21%

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

Design for mobile first
Use responsive design
Simplify your content
Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery.

Here's a great example of a mobile-friendly deck:

Create your mobile-friendly presentation

Mobile-friendly marketing presentation example

5. A clear next step

Making the next step clear and easy boosts conversion:

Include a clear call-to-action (CTA)
Limit your CTAs to avoid choice overload
Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
Make the CTA stand out
Deliver value first before asking readers to take the next step
Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation. You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Create your deck with an embedded calendar

Marketing presentation example with an embedded calendar

Types of marketing presentations

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation Marketing proposal template Marketing brochure Marketing case study SaaS product presentation Physical product marketing presentation Influencer marketing presentation Service provider marketing presentation Agency deck Creative pitch deck

Company presentation

A perfect presentation template for "About us" decks or company overviews. Tell a story of your business so that others want to listen.

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