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How to Create Killer Marketing Presentations (+ Examples)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

Author Dominika Krukowska

5 minute read

Marketing presentation examples

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Short answer

What is a marketing presentation?

A marketing presentation is a visual presentation used to pitch a marketing strategy, explain a campaign, or report on marketing performance.

A marketing presentation is typically built as a slide deck and shared with clients, internal teams, or stakeholders to make your ideas clear, backed by data, and easy to act on.

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Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

The product marketing presentation is used to show how your product or service solves a specific problem for your audience. It focuses on the features, benefits, and positioning that make your offer stand out. This type of presentation is often used for internal alignment or as part of a sales toolkit.

Marketing strategy presentation

This is your high-level plan for how you’ll win in the market. It covers your positioning, target segments, messaging, and the channels you’ll use to reach your audience. It’s typically shared internally or with leadership to get buy-in on the direction of your brand or campaign.

Marketing plan presentation

The marketing plan presentation connects strategy to execution. It breaks down your marketing activities, budget, timeline, and KPIs - giving everyone a clear view of what’s happening, when, and why. It’s often used in quarterly or campaign planning sessions.

Marketing pitch deck

The marketing deck is designed to open new business conversations. It’s typically used by agencies, consultants, or freelancers to show they understand the client’s challenges and to introduce their services as a strong fit. The goal is to generate interest and move the conversation forward.

You can grab a customizable marketing pitch deck template here.

Marketing proposal

The marketing proposal presentation is used when a potential client is already engaged and considering your services. It outlines the scope of work, deliverables, cost, success metrics, and timeline. This is the version you send when you're ready to close the deal or walk stakeholders through a detailed offer.

Market analysis presentation

The market analysis presentation is focused on research and insight. It includes data on audience behavior, industry trends, competitor activity, and market opportunities. It’s often used to support strategy decisions or establish credibility with clients and stakeholders.

Marketing campaign presentation

The marketing campaign presentation is used to present the concept, structure, and goals of a specific campaign. It includes messaging, creative direction, channels, timing, and expected results. This presentation helps align teams before launch and can also be used to report on outcomes after the campaign ends.

What does a marketing presentation include?

  1. Title and introduction

  2. Goal or objective

  3. Market overview

  4. Competitor analysis

  5. Product or service overview

  6. Marketing strategy

  7. Budget and resource allocation

  8. KPIs and performance metrics

  9. Timeline or action plan

  10. Projections or expected outcomes

  11. Next steps

How to create an effective marketing presentation

Creating an effective marketing presentation means being clear on what you're trying to achieve, and tailoring the format to match the message.

Each type of marketing presentation - strategy, product, performance - has its own rhythm, but the essentials stay the same: start strong, keep it focused, and tie everything back to your goal.

Use real data, not assumptions. Back your ideas with proof. Keep slides visual and structured around key takeaways.

And most importantly, make it easy for your audience to understand the value of what you’re showing them - and what to do with it.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

The strategy or plan presentation should show how you'll help the business reach its goals - backed by research and tied to real outcomes.

  1. Start with a market overview that outlines the current landscape, target audience, and competitive gaps you've identified.

  2. Define 1–3 clear objectives. Make sure they’re measurable, relevant, and realistic within the given timeline and budget.

  3. Present your core marketing strategy. Focus on positioning, messaging, and the channel mix you’ll use to reach the audience.

  4. Break the strategy into an action plan with owned, earned, and paid tactics across platforms. Include who’s responsible for what.

  5. Add a high-level timeline and resource allocation to show how and when things will get done.

  6. Wrap up with KPIs that align with the objectives. Be specific about how success will be tracked and reported.

Branding & product presentation

A branding or product presentation is about showing the value of what you’ve built - and making your audience care.

  1. Start by introducing the brand’s core identity: its values, tone of voice, and what sets it apart in the market.

  2. Present the product or service in a way that ties directly to the audience’s needs. Focus on benefits, not just features.

  3. Show what makes the offer unique. That could be your pricing model, ease of use, innovation, or customer support.

  4. Back it up with proof. Use testimonials, case studies, or real user data to show the product in action and the outcomes it delivers.

  5. Tie everything together with a clear positioning statement - what you offer, who it’s for, and why it matters now.

  6. End with a strong call to action. Make it easy for the audience to take the next step, whether it’s booking a demo, starting a trial, or sharing feedback.

Performance analysis presentation

A performance analysis presentation should make the data easy to digest and tied directly to what the audience cares about.

  1. Open with a brief summary of the campaign or activity - what you were trying to achieve, who you were targeting, and which channels you used.

  2. Present your top-line metrics. Focus on KPIs that were defined at the start and show how they moved.

  3. Break down performance by category - reach, engagement, conversion, retention - and highlight what each one tells you.

  4. Use clean charts and visuals to surface trends, not just raw numbers. Highlight standout results, spikes, and patterns.

  5. Provide context. Explain why certain outcomes happened, and if something underperformed, say what you’d change next time.

  6. Finish with takeaways and next steps - show what you’ve learned and how that learning will shape future work.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

Each one follows a structure we’ve seen work again and again in real high-stakes presentations - whether you’re pitching a new idea, breaking down results, or selling a product.

Marketing plan by Stingray

This deck isn’t perfect - it tries to be both a content marketing plan and a campaign case study, which makes it feel a bit scattered.

That said, it’s a great starting point if you’re building something similar. You could easily split it into two separate presentations.

What I really like is how the editorial calendar is presented on a scrollable timeline. As you move through the deck, new content themes appear, and there’s room to embed supporting visuals or videos without overloading the slide.

The case study section is nicely done too. The use of tabs lets you include more detail without making the deck feel bloated.

And thanks to the interactive data visualization, the campaign results are easy to scan and understand - no dense spreadsheets or static charts here.

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Marketing deck by Serhant

This one’s a great fit for one-on-one meetings - especially if you’re pitching high-end marketing services or trying to win over a premium client.

What I really like is how easy it is to customize. It’s built with tags like {{first_name}} that you can pull straight from your CRM, so each client gets a version that feels like it was made just for them - with almost no extra work.

The deck is also really well designed for storytelling. The deliverables slide is my favorite - you get clean side-by-side visuals with short descriptions that make it easy to explain what you’re offering, or just let the client explore at their own pace.

It’s the kind of format that works best when you’re not just showing what you do, but telling a story around it.

If you’re building a product marketing presentation where narrative matters, or you want to position yourself as a full-service partner, this is a great example to draw from.

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Marketing case study by Veri

This case study gets straight to the point. It opens with the results, which is exactly what busy decision-makers want to see.

One thing I really like is how it pairs those results with client testimonials. The sliding Senja bars feel dynamic and personal, and they back up the metrics with genuine voices. It’s a smart way to build trust without overselling.

The integrated videos are another great feature. For every key part of the case study, someone from the team walks you through what they did and why. It makes the whole thing super easy to follow

The only thing that’s missing for me is a proper call to action. The deck ends a bit suddenly, and there’s no clear nudge toward getting in touch or starting a conversation.

Still, if you’re looking for a clean, engaging way to show off client work - especially in fintech - this is a solid reference.

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Marketing project proposal

If you’re pitching marketing projects to a client, this deck has everything you need. It walks through the entire pitch - from goals and strategy, to detailed audience insights, to exactly how results will be measured.

It even includes a clear timeline showing when each phase of the project will happen, which makes it feel really buttoned-up.

What stands out most, though, is how actionable the whole thing is. You’re not just handing someone a nice-looking presentation - you’re giving them a way to move forward, right there on the spot.

They can book a call directly from the deck, sign off using an embedded T&C slide with an e-signature, or even use a payment module to kick things off immediately.

If you want a marketing deck that looks good and gets the ball rolling, this one’s a great model.

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Rebranding strategy presentation

This one’s ideal if you’re pitching branding services or introducing a rebrand internally. It’s clean, structured, and super easy to navigate - which is especially helpful when you're presenting something as layered as a rebranding project.

There’s a built-in table of contents that gives it a clear chapter-like flow, so it reads almost like a brand book. That makes it a solid format not just for presenting the strategy, but for handing off as a reference later on.

You’ve got dedicated slides for everything - logo variations, typography, color palettes, and more. And if you need to link out to brand assets or external docs, that’s easy to do too.

The layout holds up beautifully on any device, which is a bonus if you’re sharing it with stakeholders on the go.

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Product marketing one-pager

Don’t let the name fool you - this one-pager packs in just as much value as a full deck. It’s perfect for product marketing, especially when you want something quick to share that still covers all the essentials.

One of the best things about this format is how flexible it is.

If anything changes - like specs, pricing, or features - you can update the content and your recipient will always see the latest version. No need to resend anything.

The pricing slide is clean and interactive, with buttons that link directly to each plan, and a simple layout that makes it easy to compare what’s included.

If you're marketing a SaaS product or anything with tiered pricing, this setup makes life a lot easier for both you and your customer.

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Marketing plan & strategy

This marketing plan presentation gives you a lean, effective structure for sharing the core of your strategy with your team or presenting to higher-ups.

It covers everything you need to hit the ground running: key challenges, audience insights, goals, KPIs, your game plan, budget breakdown, and major milestones.

If you’re leading marketing teams, you can use this format to kick off each new quarter and get everyone moving in the same direction.

Plus, you can collaborate on the deck in real time with your team, so updates and input are always easy to manage.

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Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

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Marketing agency pitch deck

This is one I’d recommend if you’re a creative agency or a marketing service provider looking to pitch your services.

It’s got everything you’d want in an intro deck - what you do, how you work, and why someone should choose you over the next guy.

I really like how the animated cover grabs attention right away, and from there it’s all about building credibility.

You’ve got clear case studies to back up your claims, a focus on real results, and a pricing slide that makes it easy for clients to understand what they’re getting and what it’ll cost.

It’s a solid deck to have on hand when you want to show off your work and start serious conversations with prospects.

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Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

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Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing workflow strategy, tracking and measurement, timeline, and budget.

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Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

It can be easily personalized to a specific prospect to address them by name.

You can use dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, you can include an e-signature box that lets the prospect seal the deal then and there.

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Media kit

If you want to have a good relationship with journalists, publishers, or influencers, a clear, well-designed media kit is a must.

It helps you stay in control of how your brand is represented, and it makes life easier for anyone covering your story.

Our clients use this format to shape their media presence - whether it’s for press coverage, brand partnerships, or influencer collaborations.

It works just as well for traditional outlets like newspapers or TV as it does for podcasts, blogs, or Instagram.

You’ll also see here what I mentioned earlier with the rebranding deck - the attachments slide keeps everything in one place, so logos, headshots, brand guidelines, and press releases are all easy to access and always up to date.

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Marketing case study

This case study deck is a solid addition to your prospecting or sales toolkit.

It’s built around the classic Challenge–Solution–Results format, which - based on our data - is still one of the most effective ways to tell a story that actually keeps people reading.

The interactive format does a great job of holding attention, especially when you're trying to stand out in a crowded inbox or sales conversation.

One thing I love is how easy it is to create an animated GIF preview of the deck. You can drop it right into your prospecting email to catch the reader’s eye and drive clicks to the full case study.

It's a small touch, but it makes a big difference when you're trying to get noticed.

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Create your marketing presentation from a template

Making a great marketing presentation can feel like a massive task. Between building the strategy, shaping the narrative, and making it all look good, it’s easy to get stuck before you even start.

All the interactive marketing presentation templates you’ll find here are built using the same structure, tactics, and insights I’ve covered throughout this guide.

They’re based on what we’ve seen work across 100,000+ real reading sessions - so you’re not just getting a head start, you’re working from a format that’s been proven to deliver results.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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What is a marketing presentation? What are the main types of marketing presentations? What does a marketing presentation include? How to create an effective marketing presentation Marketing presentation examples Marketing presentation templates
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