Learn the basics about outbound prospecting - meaning, techniques, process flow, & best practices for Telesales, cold calling, lead-gen & sales development.
Jackie Plaza
8 minute read
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Short answer
Outbound sales is a process where sales representatives reach out and initiate contact with potential customers. The goal of outbound sales is to generate leads and close deals.
Outbound sales include cold calling, emailing, or attending trade shows. It's proactive, often targeting an ideal customer profile (ICP) or buyer persona.