Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.
Dominika Krukowska
8 minute read
Share:
The original Zuora deck made waves and got the title “best sales deck ever” due to its outstanding use of inspirational narrative. Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.
Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:
Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.
Weave a captivating narrative around your product, taking your audience on an enthralling journey.
Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.
Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!
While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.
Incorporate customer testimonials, case studies, and success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.
Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.
If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager.
A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.
A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.
To gauge the effectiveness of your product presentation, keep an eye on these key metrics:
Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.
Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.
Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!
Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.
A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.
A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.
A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.
A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.
A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.
Use this presentation template to make even the most complex SaaS solutions exciting and easy to grasp.
Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.
A perfect brochure template for product catalogs—will work best for businesses selling physical items, rather than services. It lets you showcase a range of different products in an easily accessible way.