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12 Best AI Tools to Boost Your Sales Performance in 2024

Discover the best AI tools for sales that will help you automate sales processes, provide data-driven insights, and crush your sales quota in 2024 and beyond.

Dominika Krukowska

13 minute read

Trusted by top companies:

Short answer

What are the best AI tools for sales?

The best AI tools for sales are:

Storydoc
Gong.io
Salesforce
Hubspot
Apollo AI
Drift
Clari
Vidyard
Exceed.ai
Warmbox
People.ai
Dialpad

See the list of tools in detail ⤵

Interactive presentation templates ⭢

You can’t afford to miss the AI revolution if you want to hit your sales targets

Being in sales is like running a never-ending marathon with shifting finish lines. Every lead, every pitch, every close—it all counts. But sometimes, even the most seasoned salespeople feel like they're spinning their wheels, especially when the same strategies start to lose their spark.

The modern buyer has changed, expecting quicker, more tailored interactions. Stick to the old playbook, and you might find yourself missing out on golden opportunities and seeing a dip in the revenue numbers.

If you're not tapping into the best AI for sales, you're essentially watching from the sidelines while others race ahead. This post will introduce you to the best AI tools for sales currently available.

From smart AI prospecting tools that find the perfect leads to AI sales forecasting software, you're about to discover tools that can elevate your sales game to levels you never thought possible.

Let’s go!

How can AI be used in sales?

In the fast-paced world of sales, staying ahead of the curve is both a challenge and a necessity. As sales reps juggle evolving customer expectations and the constant drive for better results, AI can provide that extra edge by transforming the way sales teams strategize and operate.

Let's dive into how AI is making waves in the sales world, backed by some compelling findings from HubSpot's State of AI Report.

Automating tasks

Sales professionals are no strangers to repetitive tasks. Whether it's data entry, note-taking, or scheduling, these tasks can consume a significant chunk of the day.

Thankfully, 35% of sales professionals are now using AI tools to automate these chores, saving an average of over 2 hours daily. That's more time for the real deal – selling.

Making data-driven decisions

Sales is a numbers game, and with AI, those numbers become your best allies. Consider this: HubSpot found that a staggering 57% of salespeople struggle with accurate pipeline forecasting.

That's where AI steps in, offering sharper insights from sales forecasting to lead scoring. As a result, you can anticipate future revenue more accurately and zero in on high-quality leads.

Generating content

Finding the right words can be a game-changer. Generative AI tools are here to help, assisting you in repurposing content, tailoring messages for varied audiences, and ensuring your pitch is spot on. In addition to AI tools, it's crucial to humanize AI content to create deeper connections with the audience. Blending AI with human experiences can enhance the impact of your content.

Enhancing customer interactions

Today's customers want quick, spot-on responses. AI chatbots are your go-to, providing timely, accurate interactions.

Plus, with AI's knack for analyzing customer data, your interactions can be as personalized as a tailor-made suit, offering product recommendations that hit the mark.

Sales training and coaching

There's always room to grow, right? AI-driven platforms offer insights by analyzing your sales calls and meetings. This feedback is invaluable, highlighting areas where you can refine your approach and up your game.

What are the best AI tools for sales?

As AI reshapes how we approach sales, tools that tap into its strengths are becoming essential. Whether it's creating engaging presentations or getting clear revenue insights, AI-driven platforms are stepping up as key players in successful sales strategies.

Let's take a look at some standout AI tools making a mark this year, helping sales folks like you stay on top and connect better with customers.

Jump ahead to page section:

1. Storydoc 2. Gong 3. Salesforce 4. HubSpot 5. Apollo AI 6. Drift 7. Clari 8. Vidyard 9. Exceed.ai 10. Warmbox 11. People.ai 12. Dialpad

1. Storydoc

Best for: Transforming static presentations into engaging, interactive stories

Use our AI interactive presentation maker

Storydoc AI interactive presentation maker

Engaging a prospect is a crucial step in the sales journey, and Storydoc offers a refreshing solution to make that connection. Instead of static slides, imagine a dynamic, interactive presentation that's tailored to your audience's needs.

At the heart of Storydoc's platform is its AI-driven engine. You simply tell the AI the purpose of your presentation, be it a product pitch, a quarterly report, or an explainer. The AI then generates content that's on point and relevant.

Add to that a variety of scroll-based templates optimized based on real-world data, and you have a presentation that not only looks professional but also resonates with your audience.

Plus, with features like dynamic personalization, you can make each presentation feel as if it was crafted just for the reader, boosting engagement and connection.

Pros:

AI-driven content generation ensures presentations are relevant and tailored to the purpose
Dynamic personalization allows for presentations to be tailored to individual readers
A variety of design templates optimized based on real-world performance data
Online platform means presentations can be updated even after sending, ensuring the latest version is always accessible
Extensive analytics suite provides insights into presentation performance, helping refine content for better results

Cons:

Limited templates for non-business use cases
As with any AI tool, the generated content might need human oversight to ensure brand voice consistency

Pricing:

14-day free trial
Starter plan: $30/month per user (billed annually)
Pro plan: $45/month per user (billed annually)
Team plan: Talk to sales

2. Gong

Best for: Unlocking insights from sales interactions

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Every conversation with a potential client is packed with valuable details, and Gong is your go-to tool to uncover them. Using its AI-focused approach, Gong dives into your sales talks, covering calls, meetings, and emails, all to give you insights that can reshape your sales tactics.

Think about catching what a customer really worries about, seeing those missed chances, or tweaking your sales pitch just right. With Gong's AI, it feels like having a seasoned sales buddy with you, offering advice and tips in real time.

It's not just about numbers; it's about getting the story those numbers tell, making sure you're always ahead in your sales game.

Pros:

AI-backed analysis of calls, meetings, and emails
Understand customer pain points and preferences to tailor your pitch
You can easily integrate Gong with your existing tech stack

Cons:

As with many AI-driven platforms, there might be a learning curve for new users
Pricing is based on the number of recorded users, which might not suit all business models

Pricing:

Gong's cost depends on the number of users and the chosen license type, with an extra platform fee based on user count. For a clearer pricing picture, it's best to contact Gong directly.

3. Salesforce

Best for: Navigating complex sales cycles with the help of AI

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Salesforce, a top name in CRM, has woven AI into its platform, offering businesses a smarter way to connect with their customers.

With Einstein, Salesforce's AI component, you can tap into the power of artificial intelligence to make more informed decisions, predict outcomes, and automate tasks.

Einstein is designed to work hand-in-hand with Salesforce's Customer 360, making sure that every interaction is backed by data and personalized.

Whether it's predicting sales trends, managing leads, or providing real-time insights, Salesforce paired with Einstein ensures you’re always at the forefront.

Pros:

Einstein AI is deeply embedded into Salesforce, making AI-driven insights available across all applications
Einstein is built on a powerful Trust Layer to protect sensitive customer data
The open platform design allows businesses to use any large language model
Einstein is always learning to offer up-to-date insights

Cons:

New users might face a learning curve given Salesforce's extensive feature set
Some advanced features are only included in higher-tier plans

Pricing:

Starter: $25/user/month (billed annually)
Professional: $75/user/month (billed annually)
Enterprise: $185/user/month (billed annually)
Unlimited: $330/user/month (billed annually)

4. HubSpot

Best for: Elevating sales interactions with intuitive AI-driven CRM

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HubSpot isn't just another CRM; it's a CRM with a brainy twist. The platform uses AI to help you engage leads more effectively, nurture relationships, and close deals with precision.

One of its standout features is the AI-powered chatbot, always ready to engage with visitors, answer their burning questions, and even schedule meetings without you lifting a finger.

Beyond the chatbot, HubSpot's AI tools assist in crafting content that resonates, analyzing data to provide actionable insights, and personalizing campaigns to ensure every interaction is meaningful and impactful.

Pros:

Tools like the AI Content Writer make content creation a breeze
The AI-powered chatbot ensures you never miss an opportunity, keeping the conversation going 24/7
AI tools are smoothly integrated across the HubSpot ecosystem
Handy tools to cut down on manual tasks and save time

Cons:

With so many features, it might take a minute to find your groove
No free CRM plan and moving up from the Starter plan can feel like a leap in terms of cost

Pricing:

Starter: $18/month (billed annually)
Professional: $450/month (billed annually)
Enterprise: $1,200/month (billed annually)

5. Apollo AI

Best for: Improving your outreach with data-driven insights

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Apollo AI isn't just about finding leads; it's about finding the right leads. With a vast database of over 265M contacts, Apollo ensures you're reaching out to the most relevant prospects.

But where it truly excels is in its AI-driven features. From AI-assisted email writing that crafts compelling messages to lead scoring that prioritizes high-value targets, Apollo is all about making every outreach count.

Plus, with tools like the LinkedIn extension, you can gather verified email addresses and phone numbers directly from profiles, which means your outreach is always on point.

Pros:

Comprehensive database with over 265M contacts
AI-driven features like lead scoring and AI-assisted email writing
Seamless integration with platforms like LinkedIn for enhanced prospecting
Advanced filters and buying intent indicators to refine lead searches

Cons:

The tool does not distinguish between actual replies from prospects and auto-replies, so you need to do manual checks
Some contacts are outdated and verifying them can be time-consuming

Pricing:

Free version available
Basic: $39/user/month (billed annually)
Professional: $79/user/month (billed annually)
Organization: $99/user/month (min 5 users, billed annually)

6. Drift

Best for: Engaging leads with conversational AI

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Drift is all about sparking meaningful conversations. It's an AI-powered buyer engagement platform designed to automatically listen, understand, and learn from potential customers, creating the most personalized experiences possible.

Drift's AI-driven chatbots are there 24/7, ensuring visitors get instant, human-like interactions.

Beyond chatbots, Drift offers features like Conversational Landing Pages (CLPs) for real-time interactions with visitors and Drift Engage, which taps into a new type of intent data using machine learning to understand visitor behavior and fire playbooks with higher conversions.

Pros:

AI-powered chatbots offer round-the-clock, human-like interactions
Conversational Landing Pages (CLPs) provide real-time engagement with visitors
Drift Engage uses machine learning to understand visitor intent and boost conversions
Integrates seamlessly with platforms for hyper-targeted website experiences

Cons:

Not suitable for individuals or small businesses due to steep pricing
The platform's wide range of tools might feel a bit overwhelming at first glance

Pricing:

Premium: Starting at $2,500 per month
Advanced: Reach out to sales
Enterprise: Custom pricing

7. Clari

Best for: Improving revenue operations with smart AI insights

8. Vidyard

Best for: Enhancing sales outreach with video messaging

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Clari is all about giving you a crystal-clear view of your revenue operations.

Thanks to its AI-powered insights, Clari presents a cohesive system tailored for revenue management, offering a bird's-eye view of your entire sales journey.

It covers everything from overseeing deals, accounts, and teams to dishing out timely coaching and insights. With Clari, you can be sure your revenue flow is streamlined and reliable.

One of its best features is the ability to predict the full lead and deal lifecycle so that your team operates seamlessly and your projections are spot-on.

And with tools like Mutual Action Plans, it bridges the gap between buyers and sellers, ensuring deals progress without a hitch.

Pros:

No more manual data entry with automated activity and relationship tracking
Get a panoramic view of the sales process, from lead capture to sealing the deal
Real-time coaching, complete with insights and alerts, boosts rep skills
Mutual Action Plans enhance teamwork between sales teams and buyers
Integrates seamlessly with CRM and other revenue-critical tools

Cons:

Pricing details are not transparently listed on the website
The complexity of the platform means it might take some time to learn how to use its features

Pricing:

Contact sales for a custom quote.

Image source

In the digital age, personal touch matters more than ever. Vidyard is here to help sales teams bridge the gap between cold outreach and warm connections.

With its AI-powered video messaging, Vidyard offers a unique way to engage potential customers. Instead of the usual text-heavy emails, sales reps can send personalized video messages that stand out in crowded inboxes. These aren't just any videos; they're tailored, engaging, and equipped with viewer insights to help you understand your audience better.

Beyond messaging, Vidyard's platform also includes features like Digital Sales Rooms for collaborative deal-making and an AI Script Generator to help craft the perfect video message.

Whether you're sending a product demo, a walkthrough, or just a friendly hello, Vidyard ensures your message is both seen and remembered.

Pros:

Personalized video messages help sales reps stand out and connect on a deeper level
Digital Sales Rooms centralize resources and foster collaboration between sales teams and buyers
AI Script Generator simplifies video planning and boosts creativity
Comprehensive video analytics provide insights into viewer behavior and engagement

Cons:

While feature-rich, newcomers might need some time to navigate the platform
Some users might desire more advanced customization options for video messaging

Pricing:

Free version available
Pro: $19/month (billed annually)
Plus: $59/month per user (billed annually)
Business: Reach out to sales

9. Exceed.ai

Best for: Automating lead engagement and qualification

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Exceed.ai offers a solution that focuses on enhancing the lead engagement process through intelligent, two-way conversations. The platform's AI-driven virtual assistant ensures that every lead is engaged, nurtured, and pre-qualified, making sure no opportunity slips through the cracks.

One of the notable features is its ability to identify sales-ready leads hiding within your existing database, ensuring maximum ROI on your marketing efforts.

Whether it's through email, webchat, or SMS, Exceed.ai provides timely engagement, keeping leads connected and progressing in the sales funnel.

Pros:

Engages and nurtures leads consistently, making sure every lead is addressed
Discovers sales-ready leads within existing databases
Provides timely engagement across multiple channels
Can reduce customer acquisition costs by up to 79% and potentially double sales qualified leads
Integrates smoothly with major CRMs and marketing automation platforms

Cons:

Initial setup and integration might require some time for users
The range of features might be a bit much for those new to such platforms

Pricing:

Contact Exceed.ai for custom pricing.

10. Warmbox

Best for: Optimizing cold email deliverability

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Warmbox is designed to tackle one of the most common challenges in email marketing: ensuring your cold emails don't end up in the spam folder.

The platform uses an AI-driven approach to warm up your email inbox, making sure your outreach emails get the attention they deserve. By sending realistic emails from your inbox and interacting with them as genuine leads would, Warmbox boosts your email deliverability.

The process is simple: connect your inbox, let Warmbox handle the interactions, and watch as your email reputation improves. With Warmbox, you can be confident that your cold emails will reach their intended recipients, increasing the chances of successful engagements.

Pros:

Supports a wide range of email providers, from Gmail to Sendinblue
Offers detailed analytics to monitor inbox reputation and deliverability results
Utilizes a network of over 35,000 inboxes to boost your email reputation

Cons:

Understanding all the features and customization options can take some time
There are cheaper alternatives out there

Pricing:

Solo: $15/month (billed annually)
Start-up: $69/month (billed annually)
Growth: $139/month (billed annually)
Team: Contact sales

11. People.ai

Best for: Boosting pipeline execution and deal insights

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People.ai offers a unique blend of AI-driven solutions aimed at enhancing the sales process. The platform highlights the importance of relationships in revenue generation, urging sales teams to engage with the right people at the right time.

With its patented AI technology, People.ai provides insights that unlock, unify, and enrich all revenue activity. This ensures that sales teams are equipped with the necessary data to diagnose problems and take recommended actions to meet revenue targets.

Whether it's identifying unqualified deals, missing key personas, or neglected opportunities, People.ai ensures that sales teams are always on the right track.

Pros:

AI-driven insights help identify and course-correct deals, ensuring maximum revenue
Supports a wide range of industries, from high tech to telecommunications
Offers a holistic solution combining automated activity capture with account and opportunity management

Cons:

New users might need some time to familiarize themselves with the platform's features
No clear information on pricing

Pricing:

Available upon request.

12. Dialpad

Best for: Unified business communications with AI insights

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Dialpad brings a fresh approach to business communications. It's not just about making calls or sending messages; it's about making every interaction smarter and more efficient.

With Dialpad, you get the best of both worlds: easy-to-use communication tools and the power of AI to give you insights in real-time.

Whether you're on a call with a client or having a team meeting, Dialpad's AI features, like real-time transcription and sentiment analysis, ensure you catch every detail and understand the bigger picture.

Pros:

All-in-one platform for calls, meetings, and messaging
Real-time transcription keeps you on track during meetings
Integrates smoothly with popular tools like Google Workspace and Microsoft 365

Cons:

If you're new to AI-powered communication tools, there might be a bit to learn at first
With so many features on offer, it's essential to explore them all to get the best value

Pricing:

Standard: $15/month per user (billed annually)
Pro: $25/month per user (billed annually)
Enterprise: Talk to sales

What are some factors to consider when choosing the best AI tools for sales?

Choosing the right AI tool for sales is not just about flashy features; it's about finding a fit for your unique needs. Here are some key factors to keep in mind:

Integration: Ensure the tool can easily blend with your existing tech stack. Smooth integration means less disruption and a quicker start.
Ease of use: A user-friendly interface can save time and reduce the learning curve, letting your team focus on selling instead of navigating complex software.
Security: Your sales data is precious. Opt for tools that prioritize data protection and adhere to top security standards.
Customer support: Even the best tools can have hiccups. Reliable customer support ensures you get timely help when you need it.
Cost: While it's tempting to go for all the bells and whistles, consider your budget and the tool's ROI. Sometimes, simplicity offers the best value.

Interactive presentation templates

Every salesperson knows the challenge: it's not just about getting your message across, but making it stick.

Enter interactive presentation templates. These aren't just design upgrades; they're a strategic shift. By turning passive viewers into active participants, you're embedding your message deeper, making each point resonate more powerfully.

And while crafting such an experience might sound overwhelming, our handpicked library below simplifies the process. Each template is tailored for impact, turning your presentation from a simple slideshow into an engaging narrative.

Grab one and see for yourself.

No templates found

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Table of contents

What are the best AI tools for sales? (short answer) How can AI be used in sales? What are the best AI tools for sales? What are some factors to consider when choosing the best AI tools for sales? Interactive presentation templates

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What are the best AI tools for sales?

You can’t afford to miss the AI revolution if you want to hit your sales targets

How can AI be used in sales?

Automating tasks

Making data-driven decisions

Generating content

Enhancing customer interactions

Sales training and coaching

What are the best AI tools for sales?

1. Storydoc

2. Gong

3. Salesforce

4. HubSpot

5. Apollo AI

6. Drift

7. Clari

8. Vidyard

9. Exceed.ai

10. Warmbox

11. People.ai

12. Dialpad

What are some factors to consider when choosing the best AI tools for sales?

Interactive presentation templates

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