10 Corporate Deck Examples & Templates (That Stand Out)

Get tips for creating an impressive corporate pitch deck, see high-performing corporate slide deck examples, and grab a battle-tested corporate deck template.

Corporate deck example

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Short answer

What does a corporate deck include?

A typical corporate deck includes the following elements:

  1. Introduction (UVP + hook)
  2. Problem (your market segment has)
  3. Solution (you have that no one can copy)
  4. Market size and opportunity
  5. Business and revenue model
  6. Traction and validation
  7. Marketing/growth strategy
  8. Team (authority & experience)
  9. Financials
  10. Investment and use of funds

Without an outstanding deck, you won't get funded.

The highly competitive business landscape makes it challenging to impress investors with your pitch. Countless hours spent crafting the perfect pitch may not be enough.

If you don't have a well-crafted corporate deck, you risk losing investors and missing out on the funding your business needs to succeed.

Read on to learn the key components of a winning corporate deck and get insights from templated corporate deck examples that have successfully secured funding for other companies. Let’s go!

What is a corporate deck?

A corporate deck, or corporate pitch deck, is a presentation designed to convey the essential aspects of a business to potential investors, partners, or stakeholders. A corporate deck includes slides that outline the company's business model, products or services, target market, competition, team, financials, and growth strategy.

What is the goal of a corporate deck?

The goal of a corporate deck is to secure their investment, partnership, or stakeholder buy-in. To achieve this objective, corporate pitch decks should be heavily focused on showing the impact of the product, service or initiative on market-share, growth, and revenue.

If you're looking for other types of business presentations, check out our dedicated guides:

Why most corporate decks fail (and how to avoid it)

The hard truth is that 99% of corporate decks fail to impress investors. That's a staggering statistic, but it's not surprising given the common pitfalls that many companies fall into when creating their presentations.

Here are the reasons why corporate decks fail and how to avoid these mistakes:

1. They use static slides that kill engagement

Static slides are engagement killers - there’s no option to visualize your data, include an actionable CTA, or deliver a pleasant reader experience on a mobile device.

Reengage your audience by incorporating interactive elements into your deck. Things such as videos, animations, clickable charts, or interactive ROI calculators.

Interactive content allows investors to explore the data on their own at their preferred pace. And when you allow investors to interact with your presentation, you’re increasing the chances of them reading it in full by 41%.

Static PDF or PPT
Interactive Storydoc

2. They offer facts rather than tell a story

Corporate slide decks that rely too heavily on listing out facts and figures are dry and tiring.

Instead of spouting facts, structure your deck around a compelling narrative that captures investors' attention and makes them care about your mission and vision.

If you’re not sure how to get started, here’s a video on how to improve storytelling in a pitch deck:

How to improve storytelling in a pitch deck

3. They are generic and fail to personalize

Investors are swamped with corporate decks on a daily basis, and they can smell generic from a mile away.

If you truly want to stand out from the crowd, you need to do your research ahead of time to understand the specific needs of your target audience.

By understanding what matters most to them, you can create a presentation that speaks directly to their concerns and demonstrates how your company can deliver value. Personalization gets 68% more people to read your deck in full.

4. They fail to use behavior data to continually optimize

Make sure you’re making data-driven decks instead of flying blind. If you’re sending out PDFs or PowerPoints that collect zero data about how readers engage with your deck there’s no way you’ll ever achieve a top performing deck.

The good news is that Storydoc decks collect insight on how your audience interacts with your deck, down to the slide and even button level. Where they skip, where they linger and when they share it with other decision-makers. Imagine what you could do with this info!

Deck analyti

Corporate deck examples that stand out

A beautiful corporate presentation deck is a basic requirement - it’s not gonna make you stand out.

To create a deck that drives real results you’ll wanna take a close look at our list of the top corporate deck examples.

These corporate deck samples were all created using Storydoc and have been optimized for high engagement.

And the best part? All the examples are templated, which means you can use any of them to create your best-performing corporate deck in minutes!

Startup pitch deck

What makes this deck great:

  • The cover slide video enhances interaction, increasing engagement by up to 32%. This boosts the chances of potential investors reading the deck in its entirety and taking the desired action at the end.
  • The roadmap slide offers a clear and concise presentation of your start-up’s journey. Meanwhile, various data visualization elements are perfect for demonstrating financial projections, proving that your business is making progress.
  • The calendar integration on the final slide simplifies the process for investors to schedule the next meeting immediately after going through your corporate deck.

Light mode invest pitch deck

What makes this deck great:

  • The minimalist design makes your deck easy to follow even for those unfamiliar with the industry.
  • With image and video placeholders, showcasing your solution and how it solves problems is effortless, without relying on complicated terminology.
  • The interactive slides showcase the team behind your solution, illustrating their capability to steer it towards success.

Light mode product pitch deck

What makes this deck great:

  • The powerful personalization features enable you to produce an infinite number of versions of your deck in just a few clicks, resulting in 68% more people reading it entirely.
  • The AI assistant lets you create relevant visuals or copy for the corporate pitch deck in just a few clicks.
  • The intuitive editor automatically extracts the essential visuals of your company, ensuring that your deck maintains its brand consistency.

Investor pitch deck

What makes this deck great:

  • The fresh, contemporary design is sure to capture the attention of potential investors, particularly in trend-led industries.
  • The perfect balance of text-based slides and engaging visuals enables you to present your key metrics while providing necessary context.
  • The scroll-based interactive design facilitates explaining your solution to potential investors and guides them through a compelling narrative.

Pitch deck essentials

What makes this deck great:

  • The compact design makes it easy to communicate essential information in fewer slides, saving the investors' time.
  • Various interactive slides provide potential investors with all the critical insights at first glance. By clicking through tabs, they can discover more about your solution, enhancing their engagement.
  • The smart CTAs allow you to incorporate a live chat widget or calendar, smoothly directing potential investors to the next step.

Product pitch deck

What makes this deck great:

  • The combination of visual slides is ideal for presenting the product's primary features and use cases without overloading investors with walls of text.
  • Videos that can be embedded and played directly from the deck allow you to include case studies from past customers to legitimize your product.
  • An easy, intuitive editor ensures complete control over your presentation. If you release a new product version or make a typo in the specs, you can quickly make the necessary tweaks at any time, even after sending your deck.

VC deck

What makes this deck great:

  • Powerful interactive design that doesn't detract from the main message. By using our running numbers slides and data visualization elements, you can present key metrics or financial projections to potential investors in an eye-catching, easy-to-understand format.
  • Several data visualization elements that can be customized to your specific use case. You can also add real-time variables to your charts.
  • The dynamic content allows your audience to interact with the deck. For example, you can embed an interactive ROI calculator that they can fill out to determine if they're getting their money's worth.

General invest pitch deck

What makes this deck great:

  • The versatile components make it suitable for pre-seed, seed, or series A funding. It includes all the necessary corporate deck elements that you can use to create a master deck.
  • The ability to add customizable fields that can be filled in within seconds, making it possible to personalize your corporate deck at scale.
  • The intuitive, user-friendly editor ensures that anything you add automatically adjusts to the overall deck layout. This means you don't have to worry about breaking the design.

Creative pitch deck

What makes this deck great:

  • The attention-grabbing design, featuring vibrant colors and animated elements, can convert casual scrollers into engaged readers.
  • The fully interactive layout of this corporate deck increases interaction and extends the average reading time.
  • The combination of visual and data visualization slides enables you to showcase snippets of your portfolio while emphasizing the most crucial metrics.

Bonus: successful corporate deck example by a Storydoc client

Finally, we left the best for last - a real-life corporate deck example created for one of our clients operating in the medical cannabis industry. It has been designed according to the best practices for creating a powerful corporate deck and delivered outstanding results.

What makes this deck great:

  • The running numbers slides enable readers to quickly and easily access the most critical metrics.
  • The roadmap slide provides a clear and concise visualization of the company's current growth and significant milestones.
  • The narrator slide simplifies complex financial metrics by directing the reader's attention to the exact numbers they should be focusing on at any given time.

How to create a corporate deck that stands out?

Putting together a corporate deck that leaves an impression and gets buy-in takes a lot of time and effort (and know-how) to get right.

But the truth is this task does not have to be so daunting. You can dramatically cut down the time and effort involved by leveraging corporate deck templates.

We have some tried and tested corporate pitch deck templates for you that are optimized for engagement and designed for making a lasting impression.

Make your best deck ever.

How to measure the effectiveness of a corporate deck

To create a highly performing deck in the top 1%, it’s critical to measure performance, identify problems, and fix them.

Key corporate deck performance metrics to measure and optimize:

  • Open rate: Measure the percentage of investors who open your corporate deck to understand how effective your deck is at generating initial interest.
  • Reading time: Measure the total amount of time viewers spend reading your deck to gauge their level of interest.
  • Engagement: Track how long viewers stay on each slide, how often they interact with the deck, or where they drop off to determine which parts of your corporate deck are most captivating and identify areas for improvement.
  • CTA conversion rate: Measure the percentage of investors who take the desired action, such as scheduling a meeting, after viewing your corporate deck.

Here's a short video explaining how to get started with our analytics panel:

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What is the best tool for making a corporate deck?

The best tool for making a corporate deck is intuitive, has lots of ready-made templates, and provides an outcome that stands out.

There are 2 types of tools on the market, legacy tools and next-generation tools, but only the next-gen tools will help you stand out.

Legacy tools like PowerPoint and Google Slides, Canva, and Visme will make same-old decks. But our own next-gen corporate deck creator makes interactive content experiences that make an impression.

Grab a template and see for yourself -

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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