How to Create a Corporate Deck (Tips, Examples & Tools)

Learn how to create a winning corporate pitch deck with tips, examples, and tools. Create a professional pitch that impresses investors and potential partners.


Dominika Krukowska

4 minute read

Corporate pitch Deck Examples  tips & Tools

Short answer

What is a corporate deck?

A corporate deck, also known as a corporate pitch deck, is a visual presentation used to communicate the key points of a business to potential investors or partners. It typically includes slides outlining the business model, the product or service being offered, the target market, the competition, the team, the financials, and the growth strategy.

The goal of a corporate pitch deck is to persuade the audience to invest in or partner with the business. These presentations are usually brief and concise, and they often include graphical elements like charts and graphs to illustrate key points.

A corporate deck is a crucial tool for any business looking to secure funding or partnerships. Your deck is your opportunity to impress investors and potential partners, and convince them that your business is worth their investment.

In this article, we'll provide tips, examples, and tools to help you create a winning corporate pitch deck that showcases your business in the best light. Whether you're a startup or an established company, these guidelines will help you craft a professional and effective pitch that gets results.

What to include in a corporate deck?

A corporate pitch deck is a powerful tool for any business looking to secure funding or partnerships. In order to create a winning pitch, it's important to include certain key elements in your deck. These elements should provide a comprehensive overview of your business and clearly communicate the value proposition to your audience.


Some key things to include in your corporate pitch deck are:

  1. Introduction

  2. The problem

  3. Your solution

  4. Market size and opportunity

  5. Business and revenue model

  6. Traction and validation

  7. Marketing strategy

  8. Team (authority, experience, and skills)

  9. Financials

  10. Investment and use of funds


For more information on what to put in each section, check out our guide on what to include in a pitch deck.

Static vs. interactive corporate decks

There are several reasons why interactive corporate decks are superior to static ones.

First, interactive decks allow for a more engaging and interactive presentation, which can help keep your audience engaged and focused. This is particularly important when presenting to investors or potential partners, who may have seen many pitches and can easily lose interest.

Second, interactive decks allow you to include dynamic elements like videos and animations, which can help illustrate key points and make your pitch more engaging and memorable.

Finally, interactive decks allow for easier navigation and flexibility, allowing you to customize the order of slides and easily jump to different sections of your presentation as needed.

Static business proposal presentatio

Static

Interactive business proposal presentation

Interactive

How do you create a corporate deck?

Creating a corporate pitch deck can be a daunting task, but it is a crucial tool for any business looking to secure funding or partnerships.


In this step-by-step guide, we'll provide a simple and straightforward process for creating a winning corporate pitch deck:

  1. Define the purpose of the deck: Before you start creating the deck, it's important to have a clear understanding of what you want to achieve with it. Is the deck intended to pitch a new product or service to potential investors or clients? Is it meant to provide an update on the company's performance to stakeholders? Understanding the purpose of the deck will help guide the content and structure of the presentation.

  2. Identify the audience: Think about who will be viewing the deck. Are you presenting to a group of potential investors, or is the audience comprised of your colleagues within the company? Understanding the background and needs of your audience will help you tailor the content and tone of the presentation.

  3. Gather and organize information: Start by gathering all of the information that you want to include in the deck. This may include financial data, customer testimonials, market research, and any other relevant information. Once you have all of the information, begin organizing it in a logical way that flows well and supports the purpose of the presentation.

  4. Choose a design template: There are many design templates available that can help you create a professional-looking deck. Choose a template that is consistent with your company's branding and that allows you to easily organize and present the information you have gathered.

  5. Create a title slide: The title slide should include the name of the presentation and the names of the presenter(s). It can also include the company logo and any other relevant information, such as the date of the presentation.

  6. Explain your business model: In this slide, provide a high-level overview of your company's business model. This should include information on the products or services you offer, your target market, and how you generate revenue.

  7. Provide information on your target market: In this slide, describe the specific demographics and characteristics of the customers you are targeting. This may include information on their age, income level, location, and any other relevant characteristics.

  8. Analyze your competition: In this slide, provide an overview of the competitive landscape in your industry. This may include information on the size and market share of your competitors, as well as any key differentiators or advantages you have over them.

  9. Provide details on your team: In this slide, introduce the members of your team and highlight their relevant experience and qualifications. This can help to build credibility and demonstrate the expertise of your team.

  10. Include financial projections: In this slide, provide financial projections for your company. This may include information on revenue, profit, expenses, and other key financial metrics.

  11. Include a growth strategy: In this slide, outline your plans for growing the company in the future. This may include information on new products or services you plan to introduce, expansion into new markets, and any other key initiatives.

  12. Practice and rehearse: Before presenting the deck, be sure to practice and rehearse the presentation to ensure that it flows smoothly and that you are comfortable with the content. Consider asking a colleague or friend to review the deck and provide feedback.

Best corporate deck templates to kickstart your fundraising efforts

Storydoc offers a range of corporate deck templates that can inspire and guide your fundraising efforts. Whether you're a startup or an established company, these corporate slide decks provide a professional and effective framework for creating a winning pitch.

Each corporate deck example is designed to showcase key aspects of your business, from your business model and product, to your target market and financial projections. With a range of styles and formats to choose from, you can find the perfect template to match your business and your fundraising goals.

Just pick any of these corporate deck examples and use it to deliver a compelling and persuasive pitch:

Best tools to create your corporate deck

There are many tools available that can help you create a professional and effective corporate pitch deck. Some of the best tools include:

  1. Storydoc: Storydoc is a corporate deck maker that allows users to create professional, visually appealing presentations with ease. With its user-friendly interface and wide range of customizable templates, Storydoc makes it simple for anyone to create engaging presentations.

  2. Canva: Canva is a popular online design tool that offers a range of customizable templates and graphic elements to help you create professional-looking slides.

  3. Visme: With Visme, users can easily create beautiful and effective presentations using a wide range of customizable templates, tools, and features. Visme also offers a range of collaboration and sharing tools, making it easy to work with others and present decks to a wide audience.

  4. Pitch.com: With its sleek design and powerful features, Pitch makes it easy for users to craft a corporate deck that effectively communicates their company's message and showcases their products and services.

Overall, these tools can help you create a corporate pitch deck that impresses investors and potential partners and showcases your business in the best light.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Make your best marketing deck to date

Try Storydoc for free for 14 days (keep your decks for ever!)