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Get tips for creating an impressive corporate pitch deck, see high-performing corporate slide deck examples, and grab a battle-tested corporate deck template.
A typical corporate deck includes the following elements:
The highly competitive business landscape makes it challenging to impress investors with your pitch. Countless hours spent crafting the perfect pitch may not be enough.
If you don't have a well-crafted corporate deck, you risk losing investors and missing out on the funding your business needs to succeed.
Read on to learn the key components of a winning corporate deck and get insights from templated corporate deck examples that have successfully secured funding for other companies. Let’s go!
A corporate deck, or corporate pitch deck, is a presentation designed to convey the essential aspects of a business to potential investors, partners, or stakeholders. A corporate deck includes slides that outline the company's business model, products or services, target market, competition, team, financials, and growth strategy.
The goal of a corporate deck is to secure their investment, partnership, or stakeholder buy-in. To achieve this objective, corporate pitch decks should be heavily focused on showing the impact of the product, service or initiative on market-share, growth, and revenue.
If you're looking for other types of business presentations, check out our dedicated guides:
The hard truth is that 99% of corporate decks fail to impress investors. That's a staggering statistic, but it's not surprising given the common pitfalls that many companies fall into when creating their presentations.
Here are the reasons why corporate decks fail and how to avoid these mistakes:
Static slides are engagement killers - there’s no option to visualize your data, include an actionable CTA, or deliver a pleasant reader experience on a mobile device.
Reengage your audience by incorporating interactive elements into your deck. Things such as videos, animations, clickable charts, or interactive ROI calculators.
Interactive content allows investors to explore the data on their own at their preferred pace. And when you allow investors to interact with your presentation, you’re increasing the chances of them reading it in full by 41%.
Corporate slide decks that rely too heavily on listing out facts and figures are dry and tiring.
Instead of spouting facts, structure your deck around a compelling narrative that captures investors' attention and makes them care about your mission and vision.
If you’re not sure how to get started, here’s a video on how to improve storytelling in a pitch deck:
Investors are swamped with corporate decks on a daily basis, and they can smell generic from a mile away.
If you truly want to stand out from the crowd, you need to do your research ahead of time to understand the specific needs of your target audience.
By understanding what matters most to them, you can create a presentation that speaks directly to their concerns and demonstrates how your company can deliver value. Personalization gets 68% more people to read your deck in full.
Make sure you’re making data-driven decks instead of flying blind. If you’re sending out PDFs or PowerPoints that collect zero data about how readers engage with your deck there’s no way you’ll ever achieve a top performing deck.
The good news is that Storydoc decks collect insight on how your audience interacts with your deck, down to the slide and even button level. Where they skip, where they linger and when they share it with other decision-makers. Imagine what you could do with this info!
A beautiful corporate presentation deck is a basic requirement - it’s not gonna make you stand out.
To create a deck that drives real results you’ll wanna take a close look at our list of the top corporate deck examples.
These corporate deck samples were all created using Storydoc and have been optimized for high engagement.
And the best part? All the examples are templated, which means you can use any of them to create your best-performing corporate deck in minutes!
Startup pitch deck
What makes this deck great:
Light mode invest pitch deck
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Light mode product pitch deck
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Investor pitch deck
What makes this deck great:
Pitch deck essentials
What makes this deck great:
Product pitch deck
What makes this deck great:
VC deck
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General invest pitch deck
What makes this deck great:
Creative pitch deck
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Finally, we left the best for last - a real-life corporate deck example created for one of our clients operating in the medical cannabis industry. It has been designed according to the best practices for creating a powerful corporate deck and delivered outstanding results.
What makes this deck great:
Putting together a corporate deck that leaves an impression and gets buy-in takes a lot of time and effort (and know-how) to get right.
But the truth is this task does not have to be so daunting. You can dramatically cut down the time and effort involved by leveraging corporate deck templates.
We have some tried and tested corporate pitch deck templates for you that are optimized for engagement and designed for making a lasting impression.
To create a highly performing deck in the top 1%, it’s critical to measure performance, identify problems, and fix them.
Key corporate deck performance metrics to measure and optimize:
Here's a short video explaining how to get started with our analytics panel:
The best tool for making a corporate deck is intuitive, has lots of ready-made templates, and provides an outcome that stands out.
There are 2 types of tools on the market, legacy tools and next-generation tools, but only the next-gen tools will help you stand out.
Legacy tools like PowerPoint and Google Slides, Canva, and Visme will make same-old decks. But our own next-gen corporate deck creator makes interactive content experiences that make an impression.
Grab a template and see for yourself -
Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
Try Storydoc interactive corporate deck maker for 14 days free (keep any deck you make forever!)
