1) Title slide
The title slide is like the cover of a book, a YouTube video thumbnail, or an SEO page title, it’s the first thing the investor sees and it’s your very first impression.
The title is the single most important piece of your pitch deck.
It can pull investors in, or scare them away. But most often it just bores them to death.
It’s very hard to make a pitch deck title slide that stands out and grabs attention.
But here’s what our data shows will help you nail it:
Add subtle (non-distracting) movement
Movement helps to anchor the eye, it grabs attention and points it to where you want it to go.
Direct attention to the title text by adding movement that goes towards the title text and not away from it.
Make sure the movement does not distract from the text, it can’t be too fast or too big so that it can’t be ignored.
Make sure the movement does not make your title text hard to read like placing the the text on top of a video.
Show your product in action
Showing your product makes you unique and specific, which is the opposite of generic (the enemy of all pitch decks).
Include a video that shows how your product works, and how people happily interact with it.
Or add a high-res image of your product showing a central feature.
Make your title text a short version of your UVP
The title text is your “Open sesame!”. If you say what investors are looking for, the door will open.
And what are they looking for? A clear statement of what you’re about. It should be a short version of your UVP in 16 words or less.
You can add a tagline to get in there some extra dazzle. But make it short.
Here’s a title slide example for Airbnb: