Learn how to make winning sales pitch decks; what slides to include, best format and structure, design, and writing best practices. Plus examples & templates.
Dominika Krukowska
14 minute read
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Short answer
Build your deck around your prospects’ core concerns and address the unspoken questions they have in mind.
Grab attention with a video cover (Is this interesting?)
Introduction and value proposition (Why change? Why now?)
Problem (Is this relevant? Why does this pose a risk?)
Solution (What’s the way out? Why you? Why pay?)
Outcomes (How will life become better?)
Getting to the promised land (Can you prove you can actually do it?)
Social proof (Can others vouch for you?)
Pricing plans or pricing range (How much will it cost?)
Next steps (What should I do if I’m interested?)
Note: you can easily do this at scale with Storydoc by integrating our sales deck creator with your CRM. This lets you generate personalized decks based on your contacts’ information directly from your CRM.
It also provides support for calendar integrations, contact forms, and even live chat widgets, so you can stay in touch on the go.
Note: Take a closer look at the bottom part colored in purple. You can use Storydoc both as your sales CMS and as an effective way to deliver your pitch. The best part is that this process can be automated by integrating Storydoc with your CRM.
1. Cover
2. Intro
3. Problem
4-5. Solution & Outcomes
6. Social proof
7. Next steps: