This is a preview of your story

Powered by


How to Make a Company Profile Presentation (Tips & Examples)

Learn how to make a company profile presentation with our expert tips and company profile presentation examples. Try interactive templates for a personal touch.

Dominika Krukowska

9 minute read

How to make a company profile presentation
Trusted by top companies:
client logo: meta
client logo: RTL
client logo: Yotpo
client logo: NetApp
client logo:
client logo: deliverlight

Short answer

What is a company profile presentation?

A company profile presentation is a short, visually appealing presentation that tells your company's story — covering its mission, history, key achievements, and future aspirations. It's perfect for making a great first impression on clients and investors, showing them what makes your business special in a clear and engaging way.

Without a compelling company profile, you’re just another logo in a sea of businesses

In a world where every niche is crowded with competitors, both fresh startups and established giants, standing out is not just tough; it's a survival game.

Not having a strong company profile presentation can lead to missed opportunities and potential customers slipping through your fingers.

But here's the good news: I believe your company can not only compete but also shine.

Stick with me, and you'll learn to create a company profile presentation that not only stands out but also holds its own against the big players. I’m going to walk you through easy-to-implement, effective ways to elevate your company profile from just another name to a standout brand.

Let’s get started!

What makes an effective company profile presentation?

An effective company profile presentation blends engaging storytelling, interactivity, and personalized content that speaks directly to your audience. It's about making a connection, tailoring your message to resonate with viewers, and highlighting your company's journey, mission, and successes.

What should a company profile presentation include?

When you're putting together a business profile presentation, think of it as telling your business's story in a way that's both engaging and informative.

It's your chance to connect with your audience, whether they're potential investors, clients, or partners, and give them a real sense of what your company is all about.

Here's a breakdown of what to include to make your business profile presentation shine.

1) The story of your business

Begin with the origins of your company. This isn't just about dates and facts; it's about sharing the journey, the ups and downs, and the lessons learned along the way.

This narrative helps your audience connect with your business on a personal level, understanding where you come from and what has shaped your company.

2) Core principles and goals

Your mission, vision, and values aren't just corporate jargon; they're the heart and soul of your business. They guide your decisions and actions.

Clearly presenting these principles helps your audience understand what your business stands for and what you're striving to achieve.

3) Milestones and success stories

Highlight the key moments that have defined your company's journey. This could be anything from launching a groundbreaking product to expanding into new markets.

These milestones not only showcase your achievements but also demonstrate your growth and adaptability.

4) Awards and recognitions

Displaying awards and recognitions adds a layer of trust and credibility. It shows that external bodies have endorsed your company, which can be a powerful tool in building confidence in your brand.

5) The team

People connect with people, not just brands. Introduce the key figures in your company, highlighting their expertise and roles.

You can also include employee testimonials that offer a genuine look into your company culture and the people who make everything happen. This humanizes your company and builds trust by showing the faces behind the business.

6) What you offer

Clearly outline what your company offers. This section should be straightforward, explaining your products or services and how they benefit your customers.

Keep it simple but informative, ensuring your audience understands your value proposition.

7) What makes you different

In a competitive market, it's crucial to highlight what sets you apart. Discuss your unique selling points and how they differentiate you from your competitors. This is your chance to explain why your company is the better choice.

8) Financial health and growth

Share key financial data that showcases your company's stability and growth potential. This reassures your audience of your business's health and prospects, which is particularly important for investors and partners.

9) Future plans and aspirations

Describe your goals and how you plan to achieve them. This shows that you're not just focused on the present but are actively planning for future growth and success.

10) Clear call to action

Finish your presentation with a clear invitation for your audience to take the next step. Whether it's exploring a partnership, trying out your products, or discussing investment opportunities, make it easy for them to know how to engage with your company.

How do you create a company profile presentation?

Creating a company introduction presentation is more than just listing facts about your business; it's an opportunity to tell a compelling story that resonates with your audience and offer a window into the soul of your business.

Here’s how to create a captivating company introduction presentation in a few easy steps:

1) Understand the purpose of your presentation

Before you start, it's crucial to understand why you're creating this presentation. Is it to attract investors, inform potential clients, or introduce your company to new employees?

Knowing your audience and purpose shapes the content, tone, and style of your presentation, ensuring it resonates with the right people in the right way.

2) Start with a strong introduction

Your introduction is your first impression. Start with something that grabs attention – your company's mission statement, a brief but intriguing history, or an engaging anecdote about how your company came to be.

This isn't just about providing information; it's about setting the stage and getting your audience interested in what comes next.

Here’s an example of a deck with a strong introduction:

how to make a strong introduction slide

3) Personalize your presentation

Customize your presentation to speak directly to your audience's interests and needs. If you're addressing potential clients, focus on how your products or services solve their specific problems. For investors, emphasize business performance and growth potential.

You can also add dynamic variables to your company profile and import relevant data like your reader’s name or company directly from your CRM. This simple trick will get 68% more people to read your deck in full, and share it internally 2.3x more often.

Here’s a great example of a personalized slide:

how to make a good personalized presentation slide

4) Incorporate scrollytelling

Scrollytelling can transform a static presentation into an interactive experience, especially for digital formats.

As the viewer scrolls, new elements of your story appear, keeping them engaged and curious about what's next. This technique works wonders for keeping your audience hooked.

Here’s what scrollytelling looks like in practice:

Narrator slide example

5) Tell your story authentically

Share your company's journey with authenticity. Talk about the challenges you've faced and how you overcame them, the milestones you've achieved, and the reasons behind starting your business.

Authentic storytelling creates a deeper, more emotional connection with your audience.

If you’re looking for inspiration, we have a handy guide including the best presentation storytelling examples and techniques.

6) Add interactive elements

Interactive elements like clickable links, embedded videos, or tiered slides can significantly enhance your presentation's engagement level. These elements provide additional layers of information and interaction without overloading your slides with text.

7) Simplify complex information

Data visualization slides and infographics are powerful tools for presenting complex information in a digestible format.

Whether it's market trends, growth statistics, or financial data, visual representations make it easier for your audience to understand and remember key points.

Here’s a great example of using data visualization in a presentation:

Data slide example

8) Guide your audience to the next step

End your presentation with a clear call to action. What do you want your audience to do next? Whether it’s visiting your website, contacting your team, or exploring a partnership, make this step clear and easy to follow.

Interactive presentation makers let you integrate your calendar into your deck, making it easier than ever for readers to book a meeting with you.

Here’s what a next step slide looks like:

Next step slide example

Company profile examples that make your business stand out

Creating a compelling company profile presentation is an art. It's about striking the perfect balance between informative content and engaging storytelling.

To help you master this craft, let's dive into some standout examples of company profile presentations.

Each one shows just how well creativity and clear thinking can work together to really bring out what a company does best and where it's headed, in a way that's both unique and easy to understand.

Company highlights

This company highlights template presents your journey, market growth, and customer satisfaction. It's ideal for companies like SMEs, startups, and enterprises looking to illustrate their success in AI-driven innovation.

What makes this company profile presentation great:

  • Using a mix of storytelling and data to highlight a company’s evolution and expertise.

  • Interactive elements like clickable data points and embedded testimonials bring the company's impact and client experiences to life.

  • The presentation strategically targets diverse business segments, demonstrating the company's versatility and wide-ranging applications in AI solutions.

Company profile overview

This template is ideal for businesses seeking to present a comprehensive overview. It effectively communicates your company's mission, vision, achievements, and future goals, making it suitable for all types of businesses aiming to establish a strong brand narrative.

What makes this company profile presentation great:

  • Key metrics like annual revenue growth and customer retention rates are highlighted, demonstrating market impact and growth trajectory.

  • It cleverly segments its audience, detailing how its AI solutions cater to the specific needs of SMEs, startups, and large enterprises, demonstrating a tailored approach.

  • The company uniquely positions itself by emphasizing its specialized team, highlighting their expertise in driving AI innovation.

Enterprise snapshot

This template is designed for large-scale organizations. It effectively showcases your company's scale, capabilities, and market position, making it ideal for enterprises aiming to highlight their industry dominance and innovative solutions.

What makes this company profile presentation great:

  • It uses tiered slides with tabs, effectively catering to different use cases and readers, allowing for a personalized presentation journey.

  • The presentation features easily editable logo placeholders, offering the flexibility to showcase past clients' logos, enhancing credibility and trust.

  • The ability to embed a case study directly into the presentation, providing tangible evidence of a company’s impact and success in real-world scenarios.

Corporate spotlight

This template is a concise yet impactful tool for highlighting your company's background, values, capabilities, and accomplishments. It's perfect for businesses wanting to emphasize their unique selling points and industry standing.

What makes this company profile presentation great:

  • A smart Call-to-Action (CTA) that's strategically placed to engage viewers and encourage them to schedule a call directly from the company profile deck.

  • The fully interactive layout of the presentation invites viewers to actively engage with the content, creating a more immersive and memorable experience.

  • Data visualization elements transform complex data into easily digestible and visually appealing information, enhancing understanding and retention.

Company introduction

This template is tailored for businesses in the finance and technology sector. It effectively communicates your company's solutions, market challenges, and how you address them, making it ideal for companies looking to establish credibility.

What makes this company profile presentation great:

  • The average reading time on the cover slide sets clear expectations for the audience and reduces bounce rate by almost a quarter.

  • The use of grayed-out content strategically highlights key information, guiding the viewer's focus to the most important aspects of the presentation.

  • Running numbers dynamically showcase key achievements and growth metrics, capturing attention instantly.

Corporate profile

This corporate profile emplate offers a succinct yet powerful presentation of your company. Highlight your unique selling points and industry standing, making a strong impression on your audience.

What makes this company profile presentation great:

  • A video on the cover slide immediately sets the tone for the company's innovative approach and boosts engagement by up to 32%.

  • A perfect balance between image and text placeholders ensures a visually appealing layout that communicates effectively without overwhelming the audience.

  • A built-in analytics panel allows companies to track viewer engagement and gather valuable insights for future presentations and strategies.

General business overview

This general business overview template is a versatile tool for businesses across various industries. It showcases your company's innovative solutions, market growth, and customer satisfaction, suitable for companies aiming to highlight their market impact and user-centric approach.

What makes this company profile presentation great:

  • The presentation begins with a strong, user-centric message, emphasizing commitment to enhancing user experiences and streamlining operations.

  • The ability to add testimonials and case studies can enhance credibility and showcase the real-world impact of your company’s solutions.

  • A library of data visualization elements to highlight the most important growth metrics in an interactive way.

Company insights

This company insights template is perfect for businesses looking to showcase their innovative solutions and market impact. It highlights your company's growth, customer satisfaction, and industry solutions, ideal for companies aiming to illustrate their success and expertise.

What makes this company profile presentation great:

  • It offers the option to integrate dynamic variables, which enables a personalized experience for each viewer to enhance engagement and relevance.

  • The ability to use an AI assistant for crafting messages and generating images, showcasing a forward-thinking approach in presentation design.

  • The presentation design allows for the addition of multiple smart CTAs, giving presenters the flexibility to guide viewer interaction and drive specific actions.

Company overview

This template emphasizes your company's innovative solutions, market growth, and customer satisfaction, making it suitable for e-commerce, startups, and large enterprises aiming to demonstrate their user-centric approach and success.

What makes this company profile presentation great:

  • An intuitive editor makes it easy for users to create and customize their presentations.

  • Thanks to various CRM integrations, you can personalize your deck at scale, allowing for tailored messaging that resonates with each unique audience segment.

  • The option to extract branding elements directly from the company website, ensuring brand consistency and a cohesive visual identity across the presentation.

Company intro

This template showcases your company's innovative solutions, industry challenges, and the benefits of your services, making it ideal for companies aiming to demonstrate their expertise and capacity for digital transformation and financial empowerment.

What makes this company profile presentation great:

  • Using dynamic variables makes personalization quick and easy while ensuring that 68% more people will read your presentation in full.

  • The layout of the presentation automatically adapts to any changes made, so you don’t have to worry about ever breaking the design.

  • The option to make changes even after it has been sent, offering flexibility and control over the messaging and content.

Company presentation

This template is perfect for 'About us' decks or company overviews. It tells the story of your business in a way that engages and resonates with the audience, making it ideal for companies looking to create a compelling narrative about their journey and achievements.

What makes this company profile presentation great:

  • A mobile-responsive design ensures it looks great and functions smoothly on any device, enhancing accessibility and viewer engagement.

  • The option to embed videos directly into the deck adds a dynamic and interactive element that can effectively convey the company's story and values.

  • The scroll-based design of the presentation creates a seamless and intuitive user experience, guiding viewers through the content in a natural and engaging way.

How to design a company profile presentation?

Designing a compelling company profile presentation is about more than just listing your achievements and services. It's about creating a narrative that resonates with your audience and showcases your company's unique value.

Here’s how to make your company introduction presentation stand out:

1) Tell your company's story visually

Start with a strong visual narrative. Use images, infographics, and timelines to illustrate your company's journey, achievements, and future goals. This approach helps your audience connect with your story on a deeper level.

2) Incorporate your branding

Ensure your presentation reflects your company's branding. Use your brand colors, logos, and fonts consistently throughout the presentation. This does more than just give a polished look; it really helps hammer home what your brand is all about. Use all the toolstack you need for a hgh-end design, from logo creators to brand color palletes.

3) Use data visualization components

When presenting data, such as market growth, financials, or customer demographics, use charts and graphs. This makes complex information more digestible and engaging.

4) Personalize for different audiences

Tailor your presentation to your audience. Whether it's potential investors, clients, or partners, make sure the content speaks directly to their interests and needs.

Also, thanks to CRM integrations, you can extract information such as first name or company name, and use it to personalize your business profile presentations at scale in just a few clicks.

5) Add interactive elements for engagement

Consider adding interactive elements like clickable links, embedded videos, or animated product demos. This interactivity keeps the audience engaged and makes your presentation more memorable.

6) Prioritize clarity and readability

Organize your content in a way that's easy to follow. Use bullet points, short paragraphs, and clear headings. If you have a lot of information, consider using expandable sections or tabs.

7) End with a strong Call to Action

Conclude your presentation with a clear call to action. Whether it’s inviting questions, scheduling a meeting, or directing them to your website, make it easy for your audience to take the next step.

Interactive company profile presentation templates

Starting from scratch on a company profile presentation can be a real challenge. You need to figure out not only what to say but also how to say it in a way that truly represents your brand.

That's where interactive company profile presentation templates are a lifesaver. They give you a solid foundation with professional designs and layouts, so you can focus on customizing the content to tell your company's unique story.

Grab one and see for yourself.

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Grab a company profile template

Create your best company profile to date

Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)