Learn the definition of a case study, its meaning, benefits, & application in business. Get the best methods to research, write & design business case studies.
Dominika Krukowska
6 minute read
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A case study is a detailed report of a specific project, situation, or event that is used to demonstrate the benefits of a product or service. Case studies are often used in marketing and sales efforts to showcase the real-world value and impact of a company's offering.
They can be used to illustrate how a product or service solved a particular problem or met a specific need, and can help to demonstrate the unique features and benefits of the offering.
Case studies are typically based on real-world examples and are written in a narrative format, using specific details and examples to illustrate the points being made. They can be written in a variety of formats, including as a written report, a video, a podcast, or a presentation.