What Are Business Case Studies: Meaning, Examples & Benefits

Learn the definition of a case study, its meaning, benefits, & application in business. Get the best methods to research, write & design business case studies.


Dominika Krukowska

6 minute read

what are business case studies

Short answer

What is a business case study?

A case study is a detailed report of a specific project, situation, or event that is used to demonstrate the benefits of a product or service. Case studies are often used in marketing and sales efforts to showcase the real-world value and impact of a company's offering.

They can be used to illustrate how a product or service solved a particular problem or met a specific need, and can help to demonstrate the unique features and benefits of the offering.

Case studies are typically based on real-world examples and are written in a narrative format, using specific details and examples to illustrate the points being made. They can be written in a variety of formats, including as a written report, a video, a podcast, or a presentation.

A case study is a powerful way to showcase your products or services and demonstrate their value to potential customers. But what exactly is a case study and how do you write one that is compelling and effective?

In this article, we'll provide tips and examples for creating a case study that showcases the benefits of your offering and persuades your audience to take action. Whether you're a small business owner, marketing professional, or entrepreneur, you'll find valuable insights and inspiration for creating a case study that helps you stand out and drive results.

What should be included in a case study?

In order to be effective, a case study should include certain key elements that help to tell the story of the company:

  1. Introduction: The introduction should provide a brief overview of the case study, including its purpose and the key points that will be covered. This can help to set the stage for the rest of the case study and provide context for the reader.

  2. Background: The background section should provide more detailed information about the context of the case study, including the industry or sector in which the company operates, the specific problem or opportunity being addressed, and any relevant background information that is necessary to understand the case study.

  3. Problem or opportunity: The problem or opportunity section should clearly define the challenge or opportunity that the company was facing, and should provide specific details about the symptoms or impacts of the problem. This can help to illustrate the scope and severity of the challenge and the need for a solution.

  4. Solution or approach: The solution or approach section should describe the steps that the company took to address the problem or opportunity, including any specific products or services that were used. This should include details about how the solution was implemented and any challenges or obstacles that were encountered.

  5. Results: The results section should provide specific, measurable data about the impact of the solution or approach. This might include data about increased sales, cost savings, improved efficiency, or other relevant metrics.

  6. Conclusion: The conclusion should summarize the key takeaways and results of the case study, and should provide any additional insights or lessons learned that may be useful to the reader.

  7. Supporting data and graphics: The case study may also include supporting data and graphics that help to illustrate the points being made and provide additional context. This might include charts, graphs, or tables that show the results of the solution or approach, or before and after comparisons that demonstrate the impact of the product or service.


Remember to focus on providing specific, relevant, and real-world examples that illustrate the points being made and showcase the value of the product or service. Case studies should be written in a clear, concise, and engaging style, and should be structured in a way that is easy for the reader to follow and understand.

What makes a good case study?

Here are some key elements that can make a case study effective and compelling:

  1. Relevance: A good case study should be relevant to the reader, addressing a problem or opportunity that is common or relatable. This can help to engage the reader and make the case study more relevant and applicable to their own needs and interests.

  2. Specificity: A good case study should provide specific and detailed information about the problem or opportunity being addressed, as well as the solution or approach taken. This can help to make the case study more believable and credible, and can help the reader to understand the value and impact of the product or service.

  3. Real-world examples: A good case study should use real-world examples and data to illustrate the points being made. This can help to make the case study more believable and relevant, and can help the reader to see the value of the product or service in a real-world context.

  4. Clear and concise language: A good case study should use clear and concise language that is easy for the reader to understand. This can help to keep the reader engaged and ensure that the key points are communicated effectively.

  5. Engaging storytelling: A good case study should be structured as a narrative that tells a compelling story. This can help to make the case study more engaging and interesting, and can help the reader to connect with the company and the product or service being showcased.

  6. Supporting data and graphics: A good case study should include supporting data and graphics that help to illustrate the points being made and provide additional context. This might include charts, graphs, or tables that show the results of the solution or approach, or before and after comparisons that demonstrate the impact of the product or service.


Overall, a good case study should provide specific, relevant, and real-world examples that showcase the value of the product or service and persuade the reader to take action. It should be written in a clear, concise, and engaging style, and should be structured in a way that is easy for the reader to follow and understand.

How to design a case study

Designing a case study involves organizing and presenting the information in a way that is clear, concise, and visually appealing. By following some key design tips, you can create a case study that is professional, engaging, and effective at showcasing the value of your product or service.


Here are some case study design tips:

  1. Use a consistent format and layout: Use a consistent format and layout throughout your case study to create a cohesive and professional-looking document. This might include using the same font, font size, and color scheme, as well as consistent headings, margins, and paragraph spacing.

  2. Use images and graphics: Use quality images and graphics to help illustrate the points being made and to break up the text. This can help to make the case study more visually appealing and can help the reader to better understand the information being presented.

  3. Use charts and graphs: Use charts and graphs to present data in a clear and concise way. This can help to make the information more understandable and can help the reader to see the trends or patterns being highlighted.

  4. Use white space: Use white space effectively to create a clean and uncluttered layout. This can help to make the case study easier to read and can help to draw the reader's attention to the most important points.

  5. Use headings and subheadings: Use headings and subheadings to help organize the information and make it easier for the reader to navigate the case study. This can help to break up the text and make the case study more readable.

  6. Use bullet points: Use bullet points to highlight key points or lists of items. This can help to make the information more concise and can help the reader to quickly understand the key points being made.


Overall, a well-designed case study can help to make the information more engaging and understandable, and can help to persuade the reader to take action. By following these design tips, you can create a professional and visually appealing case study.

Best case study examples to make your offering shine

Storydoc case study templates are designed to help businesses and organizations create professional and compelling case studies. These templates are designed with different industries and use cases in mind, and are optimized to showcase the value of your products or services in the most effective way possible.

One of the key benefits of using Storydoc case study templates is that they are designed according to best practices in the field, ensuring that you are following proven strategies for creating an effective case study. These templates have been tested and refined to maximize engagement and persuade your audience to take action.

In addition, Storydoc case study templates are optimized for mobile devices, ensuring that your case studies look flawless on any device. This is important because more and more people are accessing the internet and consuming content on their phones and tablets, and you want to make sure that your case studies are accessible and easy to read on all devices.

Just grab any of these case study examples and replicate it to create your own:

And the best part? You can use our case study creator completely for free for 14 days and keep your presentations forever!

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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