11 Sales Presentation Examples That Explode Your Pipeline

See uniquely effective sales pitch presentation examples and learn how to make a sales presentation that deeply engages buyers and helps you close the sale.

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Short answer

What makes a successful sales presentation?

A successful sales presentation deeply engages buyers by setting your product apart from competitors. It should be unique, avoiding static and generic slides.

Key elements include an attention-grabbing cover slide, a clear introduction, problem identification, solution proposal, social proof, key benefits, detailed implementation, and a clear call-to-action.

Interactivity enhances engagement, making the content more memorable. Addressing common sales objections and weaving a coherent story further ensures success.

A generic sales presentation is a silent sales killer

One of the biggest challenges for B2B sales and marketing teams is creating a presentations for sales that truly sets your product apart from the competition.

The main reason why most sales presentations fail is because they all look the same. Sure enough, certain designs are more attractive than others, but the delivery falls short all the same—static, generic, boring insufferable slides.

To help you make your offer outshine the rest and leave the competition behind, I rounded up our best sales presentation examples we’ve seen used with tremendous success!

What to include in a sales presentation deck

Regardless of the industry you’re operating in, any outstanding sales presentation deck should contain the following 8 slides:

  1. Cover slide: your company name and logo next to an attention-grabbing tagline outlining your unique value proposition.
  2. Intro: here you present what your company does, why it's relevant to buyers, and how you fit into the overall picture.
  3. The problem: identify the main problems buyers in your niche face and why they need to be solved.
  4. The solution: the way your solution contributes to solving the problem mentioned in the previous section.
  5. Social proof: customer testimonials and case studies.
  6. Key benefits: the unique features of your solution that make it stand out from comparable products or services.
  7. The “details”: describe how the implementation process works, what the key benefits and integrations are, and what your pricing structure looks like.
  8. Next steps (Call-To-Action): a clear explanation of the next step a prospect is supposed to take after reading your sales presentation deck.

If this info is not enough, you may wanna read our killer post on the ins and outs of how to create exceptional sales decks.

6 questions any successful sales presentation needs to answer

If you want to turn a prospect into a client, there are 6 basic questions you’ll have to address in your sales presentation deck.

  1. What are the benefits of switching to your product or solution over the status quo?

  2. Why should a potential customer adopt this change now rather than later?

  3. Why should they pick your industry solution instead of those outside of your industry?

  4. Why should a potential buyer choose you and your company specifically?

  5. Why should they pick your product and service? What unique value will it bring them?

  6. Why should you get their hard-earned money?

According to David Hoffeld, these 6 basic questions are the reason behind all sales objections. If you answer them in your sales presentation, you can lead prospects through the buying process and get them to become paying customers.

Now it’s just a matter of weaving the answers to these questions into a coherent story using the outline we mentioned in the previous section.

Stop boring your prospects with static sales presentations

Static presentations should be a thing of the past. By giving your prospects an interactive presentation they can “play around” with rather than trying to decode, you enhance engagement.

Case in point: look at this example of the same presentation for sales designed in 2 different ways, one static and one interactive.

Which one would get you interested? Which would you rather keep reading?

Static presentation

Static PowerPoint

Interactive presentation

Interactive Storydoc

Dynamic content has big implications for your ability to make successful sales presentations. They increase the average reading time, scroll depth, conversion rate, and internal shares, and are generally seen as more informative.

Using interactive sales presentations brings real business results

Our data from analyzing over 100K Storydoc sessions suggest that these are some outcomes you can expect by moving to interactive content:

  • 146% increase in your presentation’s average reading time (as compared to the PPT benchmark)

  • 41% increase in the number of people who get all the way down to the end of your presentation

  • 2.3x more internal shares within your buyer’s organization

Storydoc users report a 2x increase in conversion over their competitors. So, now that PowerPoint is no longer stopping you from achieving full potential, let's dive deeper into some sales presentation examples.

Best sales presentation examples that bring big results

Instead of wasting your time and effort on sales presentations that look pretty but don’t bring the desired results, I’ll let you in on a little secret of what makes a sales presentation highly effective and compelling.

These sales presentation examples are not your average PowerPoint decks, and rightfully so. PPTs are a 30-year-old technology that fails to meet the needs of modern-day buyers.

NOTE: All of the sales presentation examples presented below have been crafted using Storydoc. They consist of modern scroll-based interactive slides that have proven to bring great results. They're also 100% replicable, meaning you can take any of these samples and use it to create your own high-performing sales presentation in a matter of minutes.

Sales pitch presentation

What makes this sales presentation great:

  • Interactive slides are perfect for leading prospects through a compelling story narrative.
  • Various data visualization elements allow you to present hard data in a more digestible way.
  • Tiered slides can be used to outline the key features and benefits of your solution in a condensed way.

Sales mastery guide presentation

What makes this sales presentation great:

  • Contemporary design in line with the freshest trends helps position your company as youthful and cutting-edge.
  • A variety of image and data visualization placeholders that can easily be customized to convey the key insights.
  • A perfect balance of text-based and visual slides helps add context to your numbers.

Sales impact presentation

What makes this sales presentation great:

  • It comes with plenty of image placeholders that can be edited in just a couple of clicks to include industry-relevant visuals.
  • Running numbers slides can be used to present the most important metrics.
  • Interactive slides are ideal for guiding prospects through a captivating storyline.

Winning sales presentation

What makes this sales presentation great:

  • Minimalist design doesn’t detract from your main message while providing value.
  • Timeline slides and grayed out content are perfect for walking readers through complex processes or directing their attention to the main benefits of your solution.
  • The calendar integration on the last slide makes it easier than ever for prospects to book a meeting with you straight from the deck.

Sales excellence showcase presentation

What makes this sales presentation great:

  • A video on the cover slide boosts engagement by up to 32%, increasing the chances of prospects reading your entire deck and taking the desired action at the end.
  • Easily customizable slides which are perfect for delivering ultra-personalized sales pitches.
  • A vertical timeline allows this template to be repurposed for the next stages of the sales funnel too, for example client onboarding.

High-performance sales presentation

What makes this sales presentation great:

  • The narrator slide allows you to walk prospects through even the most complicated solutions in an easily understandable manner.
  • Video placeholders help ensure that more prospects will get to the end of your deck.
  • The ability to embed case studies helps legitimize your solution in the eyes of prospective customers.

Light mode sales presentation

What makes this sales presentation great:

  • Tiered slides allow you to present a variety of services or use cases of your solution in a single deck.
  • Animated slides boost user engagement and make your presentation more user-friendly, maximizing the chances of your deck getting read in full.
  • A library of data visualization elements to choose from helps position your company against competition and compare key metrics.

Dark mode sales presentation

What makes this sales presentation great:

  • High-contrast colors make the presentation easier to consume and interact with.
  • A fully interactive layout increases user engagement, as well as the average reading time.
  • Tiered slides make it easy to present your service offer or snippets of your portfolio.

Modern sales presentation

What makes this sales presentation great:

  • A selection of dataviz elements is ideal for demonstrating the most important business metrics and performance indicators.

  • Slides combining text and images can be used to present the main features of your solution in a user-friendly way, without overloading prospects with technical specs.
  • Dynamic variables can be easily edited in just a few clicks, allowing you to send out ultra-personalized versions of your sales presentation at scale.

Sales pitch presentation essentials

What makes this sales presentation great:

  • The sleek layout allows you to convey key details in fewer slides, respecting your prospects' time.
  • Versatile slides are readily customizable for diverse sectors and applications.
  • Straightforward, easy-to-use editor guarantees that any additions or tweaks you make will seamlessly fit the existing deck design, so you don't have to worry about disrupting the layout.

Sales presentation insights

What makes this sales presentation great:

  • The smart editor instantly extracts your company's branding, ensuring your presentation remains on-brand.
  • The scroll-based interactive format simplifies the presentation of your offering to prospects, leading them through an engaging story.
  • Our AI assistant can be used to generate relevant visuals, create the copy based on your website, or tweak the existing copy to perfection.

How to create your most effective sales presentation yet

The only way to survive in sales going forward is to make sales presentations that buyers love reading. PowerPoint will always fail to do this. It’s time to let it go. So long, old friend! You won’t be missed.

To create truly effective presentations for sales you’ll need to weave storytelling into your pitch, personalize for each prospect, and let them take the next commitment directly from your deck.

You can do all of the above and get deep insights into your sales process with Storydoc’s interactive sales presentation creator.

You can personalize at scale by integrating Storydoc with your CRM and pull prospect’s data directly into your presentations with a single click.

You can fine-tune your presentation to perfection using your extensive analytics panel.

Investigate when and where a presentation is being read, how many times it was shared internally, which parts engaged most, and which made prospects bounce.

Try Storydoc and watch your close rate break through the roof (hope you have your whiskey and cigars ready).

Storydoc analytics p

Sales presentation templates that win

To make your content creation easier I’ve brought you some of our best sales presentation templates to take and use.

These templates were built with business storytelling in mind. They use interactive design to engage prospects and help them break down even the most complex messages.

Each of these templates was tried and tested for every device or screen size.

Grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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