Fundraising Proposal Examples that Open Wallets (+Templates)

Learn what to include in your fundraising proposal to get your project funded. See successful fundraising proposal examples instantly usable as templates.

Fundraising proposal examples

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Short answer

What to include in a fundraising proposal?

  1. Title slide

  2. Company overview

  3. Mission and value proposition

  4. What you do

  5. Team

  6. Target audience and market analysis

  7. Case studies and testimonials

  8. The ask

  9. Next steps slide

What is a fundraising proposal?

A fundraising proposal is a document designed to attract support for projects like events, nonprofit activities, or new business ventures.

It details your plan, explains the benefits, and shows potential supporters how their contributions will help achieve specific goals.

Fundraiser proposal examples to convince supporters

When it comes to fundraising proposals, it's really smart to see what other successful organizations are doing and figure out how you can do something similar with your own proposal.

So, I've picked out some examples of fundraising proposals for different scenarios. I’ll break down what makes each of them so effective. Then, if any of them catch your eye, feel free to take it and use it as a template for your own.

NGO fundraising pitch deck

If there's one thing I can't stand about investment decks, it's when companies just overload them with data, thinking it'll make their case stronger.

So, I really liked how straightforward the financials section was here—it clearly shows how much money they need and exactly what it will be spent on, complete with an interactive timeline.

Busy investors will definitely appreciate not having to dig through data to piece everything together, making them more likely to back your cause.

Nonprofit project proposal

This nonprofit project proposal has got to be one of my favorite decks yet. If I needed to make a compelling case for my fundraiser, this would be my go-to.

I love how it opens with a clear Unique Value Proposition in the form of a catchy one-liner, before presenting a problem-solution framework.

Instead of hitting you with a wall of text, it smartly uses running numbers to highlight the urgency of the problem, how many people it affects, and why it matters.

It's a fantastic example of emotional storytelling that makes me want to jump on board right away.

NGO project proposal for UN

When I opened this NGO project proposal deck, 2 things really stood out to me.

First, I loved how the budget slide had expandable text sections. It kept the main view clean, but I could click for more details on each item whenever I needed.

And secondly, I liked how there were 2 Calls to Action on the last slide - one with a calendar link and the other where I could link to any external resources like my website. This lets investors jump in right away if they're ready.

Nonprofit sponsorship deck

One thing I can't stand about creating presentations is when the editor is clunky and I end up wrestling with the buttons just to edit different fields without throwing off the whole layout.

So, when I started playing around with this deck, I was really relieved to see how easy it was to customize every single aspect of it, from the {{company}} variable on the cover to the logo placeholders.

No more fumbling around to find the current version with the right background!

Fundraising one-pager

I really liked how compact this fundraising one-pager is—it's ideal for initial talks with potential sponsors or partners when you don’t want to drown them in data.

My favorite part was how the benefits were divided into tabs. This keeps the most important information accessible without cluttering the page, which is especially great on mobile.

Donor funding proposal

I don’t know about you, but I’m always a bit cautious about supporting a new organization that I haven’t heard of before.

I always make sure to do my research to confirm that the money is actually going towards a good cause and not into the pockets of some scammer (sadly, I’ve seen that happen to others more than a few times).

So, what I really appreciated about this fundraising proposal sample was the testimonials section.

They're neatly organized into tabs, making it super easy to switch between them to find the most relevant ones. Plus, there are clickable links to full case studies.

This setup is especially handy when viewing decks on a mobile device, as it doesn’t take over the entire screen just to read a small section.

Fundraising event sponsorship packet

This sponsorship packet has a great feature I haven't seen in most other proposals.

Right before the last slide, it includes terms and conditions with an e-signature field. This lets you add any special clauses for potential sponsors directly in the deck. Plus, the signature feature makes it easier to encourage them to sign on.

Fundraising proposal letter

This fundraising proposal letter really has everything a potential donor could need to make a decision. As I scrolled through, it smoothly guided me through the project's objectives and goals, then moved on to explain how the effects will be measured.

What followed was a solid sustainability plan, which really put me at ease about the long-term impact of my contribution. Plus, breaking it down into different fundraising packages makes it easy for people with various budgets to support the cause.

Conference funding proposal

If I were on the hunt for event funding, this deck would be absolutely perfect for putting together a comprehensive proposal.

My favorite part is the data visualization slide that presents the target audience for the event. I can populate it with real-time data, so I don't have to stress about constantly updating the deck.

But, even if I made a mistake, I could just easily make the tweaks in the deck without having to resend it each time. If you’ve ever had to send that awkward "sorry, now it’s definitely the final version" email, you know what a lifesaver this feature is ;)

Modern startup pitch deck

This deck is a bit different from the ones I’ve shown you before because it wasn’t originally designed for nonprofits. But if you want to use it, you can easily repurpose it by swapping in the exact slides you need—no worries!

I really liked the solid market and competitor analysis, with fields that I could customize using the logo finder tool, or by connecting to my CRM.

For the less important sections, there’s an AI assistant if I ever wanted to brainstorm ideas, tweak what I have already written, or needed to add an image ASAP.

The only thing that would make this deck even better for me would be an interactive ROI calculator.

If investors could input their numbers and instantly see the promised return on their investment, that would make my case even more compelling. Plus, it’d definitely boost engagement too!

Nonprofit press kit

If I were a journalist, I’d absolutely love how easy this nonprofit press kit would make my job.

From a clear table of contents allowing me to click through to different sections of the kit, right down to a section with downloadable materials, and an embedded calendar to book the interview, it’s such a time-saver.

Just remember, the easier you make it for the media to cover your story, the more likely they are to tell it exactly how you want it to be told.

How to prepare for writing a fundraising proposal?

When writing a fundraising proposal, there is no one-size-fits-all approach. There will be some subtle differences depending on whether you’re a startup pitching to a corporate investor or an NGO looking for backing for their next project.

But, no matter what you’re fundraising for, there are some universal rules you can apply to majorly boost your chances of success.


1) Identify your audience

Before you start drafting your proposal, really get to know your potential backers.

Get to know what excites your potential donors—find out what they're passionate about, what types of projects they are drawn to, and their preferred way to review proposals.

The better you align your pitch with their interests, the higher your chances of getting a positive response.


2) Set goals and objectives

Set clear, achievable goals for your project using the SMART framework—make them Specific, Measurable, Achievable, Relevant, and Time-bound.

This clear approach helps potential donors get a solid grasp of what you aim to do and the steps you'll take to get there.


3) Form a fundraising team

Put together a team from diverse backgrounds and with a variety of skills like writing, finance, and public relations. Make sure everyone is committed and ready to put in the effort.

Having a team with a broad range of talents really helps improve the quality and impact of your proposal.


4) Gather compelling materials

Collect any relevant media, research findings, pilot results, or testimonials that could support your proposal.

Having a repository of ready-to-use, compelling content can enrich your narrative and provide concrete evidence of your project’s potential impact.


5) Prepare a fundraising timeline

Establish a clear timeline for your fundraising activities, including milestones and deadlines.

Having a clear timeline really helps everyone stay on the same page and keeps the whole team focused. It boosts your chances of hitting your goals because it coordinates all your efforts.


6) Build relationships before you make the ask

It's super important to connect with potential donors or sponsors long before you actually need their support. Just keep those lines of communication open and honest.

This builds a strong foundation of trust, so when the time comes to send your proposal, they're already engaged and more open to what you have to say.


7) Benchmark against similar organizations

It’s really useful to look at other organizations or projects similar to yours that have successfully hit their funding targets.

See what strategies they’ve used, where they put their focus, and what they’ve accomplished. This could give you some great insights on how to tweak your approach and really make your project shine.


8) Follow submission guidelines and instructions

When you're working on your fundraising proposal, it’s important to follow the donor’s guidelines closely.

If there isn't a specific format provided, just organize your information the way the Request for Proposal (RFP) suggests. This helps make sure your proposal fits what the donor is looking for.

Stick to the RFP’s guidelines and try not to add anything extra that’s not asked for. Including unnecessary details could cause your proposal to be overlooked or even disqualified.

Interactive fundraising proposal templates

Creating a fundraiser proposal from scratch takes a lot of time and effort. With so many different formats and structural requirements, it's enough to make your head spin, especially when resources are tight.

Interactive fundraising proposal templates do all the heavy lifting for you. They apply a battle-tested structure created based on what has worked for others and are optimized for engagement.

This way, you can be confident you're always putting your best foot forward.

Just grab one.

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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