A multimedia presentation is a deck that uses a blend of text, images, audio, video, and interactive content to captivate an audience. It's a dynamic, engaging way to share your story where each media element plays its part to create a memorable experience.
Ever sat through a PowerPoint presentation that felt like a never-ending maze of bullet points and confusing graphics?
The truth is, making a great presentation to tell a story can be a tough job.
It's all too easy to fall into the trap of being too academic, too technical, or too conceptual, with a lot of big words but no concrete examples that tell us how it affects people like us.
There should be no surprise then, that if you dump a pile of words on people you’re gonna lose their attention, and your message will go down the drain.
But multimedia can replace text and make your story come alive. It’s a good first step to get back the attention of a bored audience.
That said, multimedia is not so simple to get right, it’s not as basic as adding a video to your presentation.
The media you add must be part of a coherent narrative to work well - to support understanding, convey emotion, and communicate what text can not.
In this blog post, we're going to see how to create engaging multimedia presentations that captivate your audience from start to finish. And keep it simple.
You’ll get to know the tools and templates that simplify the process while helping you avoid common PowerPoint pitfalls.
Let’s dive in!
Most of us are still using PowerPoint to create our presentations. And knowing intimately how to create a multimedia presentation in PowerPoint, I can tell you it’s not easy, and it ain’t fun.
This is a problem because the work you’ll have to put in to create a half-decent multimedia presentation with PowerPoint is not worth the outcome.
Sorry, but the tool was just not built for this. And trying to force it to do something it wasn’t meant to do will take away from your ability to tell an engaging story.
Wanna know why?
PowerPoint's technology hasn't evolved much since its inception. If you're using it for your business presentations, you're relying on a static decades-old content format while your audience is used to getting their content in a very different way.
Most of us now expect dynamic and interactive content, videos, audio, and clickable elements we control. That’s not PowerPoint.
Creating an attractive PowerPoint presentation requires a good eye for design and a fair amount of time. Even little tweaks can ruin the layout, as PowerPoint has no safeguards that prevent you from commiting design crimes.
If you want to personalize presentations for different audiences, you need to create separate files for that and tweak them manually. This will take you absolute ages and leaves plenty of room for error.
We know for a fact that 1 in 3 presentations being viewed on mobile devices. But PowerPoint was not built for mobile, and you wouldn't wish a PPT mobile experience on your worst enemy.
This means that if your audience doesn't live in a mobile-free zone, PowerPoint is a massive drawback.
PowerPoint doesn't provide an analytics dashboard, which means you don't have access to valuable feedback. You can’t measure if your presentation is nailing it or getting the same attention as the dishes in your sink.
This is a problem. Because if you don’t know how you perform, you can’t improve.
Here’s what a PowerPoint looks like compared to a modern interactive multimedia presentation:
Now let’s see how a modern multimedia presentation is done. For some of us, creating a presentation that resonates can feel overwhelming. But with the right tool and a clear plan, it's as easy as following a recipe.
6 steps to create a multimedia presentation:
Are you pitching a product, explaining a concept, or presenting quarterly results? Tell our AI the purpose of your presentation. This helps it generate content that's on point and relevant.
You can also start by giving our AI a brief rundown of who you are, what your company does, the product you're showcasing, and the industry you're in. This helps the AI understand your context and tailor the presentation to your needs.
No need to start from scratch. Storydoc offers a variety of design templates optimized for performance based on real-world data. Choose one that aligns with your brand and message.
Now, it's time to make the presentation truly yours. Add your text, tweak the design, and watch as the template adjusts to accommodate your content.
Sprinkle in some interactivity with clickable tabs, real-time variables for charts, or any other interactive elements that fit your content.
Then, upload your own multimedia or let our AI generate some for you.
Our no-code editor allows you to easily add dynamic variables to your multimedia presentation. This means that you can personalize your decks at scale in just a few clicks.
The main benefit? Every deck looks like it was tailor-made for each specific reader, which can make your audience feel special and, in turn, significantly boost engagement.
Take a moment to review your presentation. Make sure everything looks good, the flow makes sense, and your message is clear.
But making a mistake is not as critical as it is with PowerPoint since Storydoc lives online and not on your audience’s computer.
So If you need to fix any mistakes after the presentation has been sent over, you still can. You control the version everybody sees, forever.
Every presentation you create using Storydoc comes with access to an extensive analytics suite that gives you real-time insights into how your deck is performing.
Finally, you can see when your presentation is opened, how much time is spent on each slide, and even when your audience drops off. This enables you to quickly identify and fix any bad content.
One of the most powerful features of Storydoc's analytics panel is the ability to compare different versions of your presentation.
You can use this to A/B test your presentations, remove the guesswork, and continually improve based on data.
Even better, Storydoc's analytics panel integrates with your CRM. This means you can see all your data in your CRM where you and your team are already working, and use it to inform your sales and marketing strategies.
If you want to learn more about how it works, watch this short video:
Multimedia is more than just a way to make your presentation look more cool—it can transform your content into an immersive, interactive experience that people enjoy and share with friends and colleagues.
Let me show you how you can strategically leverage multimedia to captivate your audience, simplify complex ideas, and create a lasting impact.
3 key multimedia techniques that maximize engagement:
Scrollytelling is a unique blend of scrolling and storytelling. It's an interactive way of presenting content that takes your audience on a narrative journey as they scroll through the presentation.
This approach combines text, images, videos, and animations into “scenes” in a play that readers can move through at their own pace.
Scrollytelling simplifies complex content into easy to understand pieces which reduces cognitive load, increases comprehension, and makes your content highly memorable.
Here’s an example of Storydoc scrollytelling:
Video bubble narration is a unique way to personalize your multimedia presentation. It involves adding a small video of yourself to your deck, providing commentary or extra insights.
The video bubble gives your audience a sense of connection with you, making the presentation more personal and engaging.
It's like having a one-on-one conversation with each member of your audience, which can significantly enhance their interest and investment in your deck.
Animations and videos can bring your message to life, illustrate complex processes, and provide visual examples that reinforce your points.
For instance, an animation could be used to demonstrate a process step-by-step, making it easier for your audience to understand.
A video could provide a real-world example that supports your argument, making your content more relatable and impactful.
Here’s a great example by one of our clients:
An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.
Using multimedia is not just about adding visual flash—it's about guiding your audience's attention, enhancing understanding, and encouraging interaction.
Let's explore how simple animations and interactive content elevate your presentations from boring to share-worthy.
Animations are a great way to guide your audience's attention. But complex or dominant animations can be distracting and may take attention away from your text message.
How to direct attention using animation:
Here’s an example of what it looks like:
Interactive content makes your presentation more engaging and gives your audience a sense of control. It also makes your content more memorable, as people tend to remember things they actively engage with.
Interactive content you can incorporate into your presentations:
Here’s an example of a presentation using interactive content:
It's not enough to just add media like animations and videos—you need to use them to improve rather than hurt engagement.
Here are the best practices for making a multimedia presentation that works:
Let’s see the best multimedia presentation examples that break the PowerPoint mold.
These examples show you new and effective ways for making engaging content and how to stand out in a sea of same-old PowerPoint presentations.
Insights and trends from Israel's thriving consumer-facing industry. A comprehensive review of the B2C ecosystem's performance and future prospects.
An extensive data report from a non-profit organization made easy to digest thanks to interactive, engaging design.
A hard-hitting investment deck of a publicly traded tech company dedicated to medical cannabis manufacturers.
An outbound one-pager identifying a problem in modern-day analytics and offering an easy-to-grasp solution.
Visually narrated sales deck of a virtual networking platform telling AND showing readers what's in it for them.
A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.
A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.
A dynamic, highly visual proposal deck for a retail software provider, designed to grab and keep attention.
A white-paper showing high-level research on electric vehicle charging wrapped in a stunning interactive experience.
If you want to see more multimedia presentation samples, check out our post containing the perfect presentation examples to set you apart from the competition.
Getting started with making your multimedia presentation is often the hardest part. But with interactive multimedia presentation templates, you can hit the ground running.
They take care of the design and interactivity, so you can focus on what matters most: your content.
So why wait? Grab a template.
Try Storydoc interactive presentation maker for 14 days free (keep any presentation you make forever!)