How to design a recruitment pitch deck?
When it comes to recruitment pitch decks, design isn't just about aesthetics—it's about crafting an experience. A well-designed deck can be the difference between a candidate's fleeting glance and their undivided attention.
Let's dive into the elements that make a recruitment pitch deck not just look good, but feel right.
1) Design to stand out
Starting your pitch deck with a video can be a game-changer. Think of it as a window into your company's soul—a glimpse of the energy, culture, and passion that defines your workplace.
According to our research, presentations with a video on the cover also get 32% more people to interact with them, read them 37% longer, and make them 17% more likely to take the desired step at the end.
Personalizing your deck to resonate with the specific aspirations and motivations of your candidates can make them feel seen and valued. It's the difference between saying, "We have a position open” and "Here's a job we believe you're perfect for."
And finally, it’s time to step up from those old PPTs and PDFs. Web-based formats are the way to go. They're sleek, interactive, and look great on all devices. If you're curious, there are some cool comparisons on how Storydoc compares to PDFs and traditional slides.
2) Design for interactivity
Imagine giving your candidates a deck they can play around with—tabs to click, sliders to slide, and calculators to tinker with.
It's simple: when candidates interact, they connect. An engaging design ensures they dive deep into what you're offering; it can get 41% more people to scroll your deck all the way down to the bottom and read it 21% longer.
I mean, just look at these two decks. Which one would you rather read?