Case study design mistakes to avoid
A well-designed case study can build trust with your audience and ultimately drive sales, but there are some design mistakes that can reduce its impact. Let’s explore the most common ones and how to avoid them:
1) Don’t design your case study as PDF
While PDFs are universal, they can be limiting in terms of interactivity and adaptability. In a digital age, consider more dynamic formats that enhance user experience.
2) Don’t overload with too much visual content
Visuals can enrich your story, but too many can distract. Aim for a balance where visuals complement the text, not overshadow it.
3) Don’t use low-quality images
Blurry or pixelated images can undermine your case study's credibility. Always choose high-resolution images that add clarity and professionalism.
4) Don’t neglect mobile optimization
These days, a third of all decks are opened on mobile devices. If your case study isn't mobile-friendly, you risk alienating a significant portion of your audience.
5) Don’t make it too text-heavy
While details are essential, long blocks of text can discourage readers. Break up the content with relevant visuals, headers, and bullet points to enhance readability.
6) Don’t hide your CTAs
Your call-to-action is the bridge between engagement and action. If it blends in too much, readers might miss out on the next steps. Ensure your CTA stands out and is easy to spot.
7) Don’t clash color schemes
Picking the right colors sets the mood. Go for shades that look good together and are easy on the eyes.
8) Don’t overuse stock images
Stock photos are convenient, but using too many can make your case study feel less personal. Try to mix in real photos to give it a genuine touch.