Learn how to create a compelling pitch deck for your company with these expert tips and examples. Use our proven strategies to impress investors and win funding.
4 minute read
A company pitch deck is a presentation that provides investors with an overview of your business and its plans for growth. A company deck includes slides that highlight key aspects of your company, such as mission statement, product or service offering, target market, and financial projections.
The goal of a company pitch presentation is to convince investors that your business is a worthwhile investment and to persuade them to provide the funding necessary to help your business succeed.
A company pitch deck is presented to investors during a face-to-face meeting or pitch event, but it can also be shared via email or posted online. It is an important tool for entrepreneurs looking to secure funding and grow their businesses.
Creating a pitch deck is a crucial step in the process of seeking investment for your company. A well-crafted company pitch deck can help you convince investors to believe in your vision and provide the funding necessary to bring your business to the next level.
In this article, we will provide examples and tips on how to create an effective company pitch deck that will help you win over potential investors.
When creating a company pitch deck, it is important to include key information that will help investors understand your business and its potential for growth. In this section, we will discuss the essential elements that should be included in your pitch deck.
By including these key components, you can effectively communicate your value proposition and convince investors to provide the funding necessary to help your business succeed:
Market size and opportunity
Business and revenue model
Traction and validation
Team (authority, experience, and skills)
Investment and use of funds
If you want to dive deeper into the details of what goes into each section, we created a comprehensive guide on how to create a winning pitch deck investors love.
There are two main types of company pitch decks that entrepreneurs can use depending on the stage their company is at.
A seed company pitch deck is used when seeking initial funding and focuses on presenting the business vision and why an investor should be interested.
A series A/B/C company pitch deck is used when the company has been running for over a year and needs to include more financial information such as current results, proof of traction, and financial projections.
A bonus type of company pitch deck is a summary deck that is used as an introduction or follow-up and typically contains no more than 5 slides.
When creating a company pitch deck, there are several key tips that can help you create a successful presentation. Here are some of the main things to keep in mind:
Define the purpose of the pitch: Before you start creating the pitch deck, it's important to have a clear understanding of what you want to achieve with it. Are you trying to secure funding from investors, or are you trying to pitch a new product or service to potential customers or partners? Understanding the purpose of the pitch will help guide the content and structure of the presentation.
For example, if you are seeking funding from investors, your pitch might focus on the financial viability of your company and the potential for returns on investment. On the other hand, if you are trying to pitch a new product or service to potential customers, your pitch might focus on the benefits and features of the product, as well as any unique selling points that differentiate it from competitors.
Identify the audience: Think about who will be viewing the pitch deck. Are you presenting to a group of potential investors, customers or partners? Understanding the background and needs of your audience will help you tailor the content and tone of the presentation.
For example, if you are presenting to a group of potential investors, you might focus on financial metrics such as revenue, profit, and cash flow, as well as the company's growth potential and competitive advantage. On the other hand, if you are pitching a product or service to potential customers, you might focus more on the benefits and features of the product, as well as any customer testimonials or case studies.
Gather and organize information: Start by gathering all of the information that you want to include in the pitch. This may include financial data, customer testimonials, market research, and any other relevant information. Once you have all of the information, begin organizing it in a logical way that flows well and supports the purpose of the pitch.
For example, you might start by organizing the information into sections based on the key points you want to cover in the pitch, such as the problem your company is solving, the solution you are offering, the market potential, and your financials. Within each section, think about the specific points you want to highlight and the supporting data or examples you will need to include.
Choose a design template: There are many design templates available that can help you create a professional-looking pitch deck. Choose a template that is consistent with your company's branding and that allows you to easily organize and present the information you have gathered.
For example, you might choose a template with a clean, modern design that includes plenty of white space and easy-to-read fonts. You might also consider including graphics and charts to help illustrate your points and make the presentation more visually appealing.
Create the slides: Start by creating an outline of the main points you want to cover in the pitch. Then, use this outline to create the individual slides. Make sure to include visuals such as charts, graphs, and images to help illustrate your points and make the presentation more engaging. Some key slides to include in a pitch deck are:
Introduction: This slide should include the name of the presentation and the names of the presenter(s). It can also include the company logo and any other relevant information, such as the date of the presentation.
Problem and solution: In these slides, provide more detailed information on the problem the company is solving and how the company's solution addresses it. Include any relevant data or research to support your points.
For example, you might start by clearly and concisely stating the problem your company is solving. This might be a problem that affects a particular industry, a specific customer segment, or a larger societal issue. You might then describe the impact of the problem, using data or examples to illustrate the scale and consequences of the issue.
Next, you can describe your company's solution to the problem. This might include information on the specific features or capabilities of your product or service, as well as how it addresses the problem in a unique or innovative way. Be sure to include any relevant data or research to support your claims about the effectiveness of your solution.
It's important to clearly and concisely convey the value of your solution in this section of the pitch, as this is often what will convince potential investors or customers to take an interest in your company.
Market analysis: In this slide, provide information on the size and growth potential of the market the company is targeting. This may include data on market trends and demographics, as well as information on the competitive landscape.
For example, you might include data on the size of the market in terms of revenue or number of potential customers, as well as data on market trends such as growth rate or projected future demand. You might also include information on the competitive landscape, such as the number and size of competitors, as well as any unique advantages or differentiators your company has.
Product or service overview: In this slide, provide an overview of the company's product or service. Include details on key features and benefits, as well as any relevant customer testimonials.
For example, you might include information on the specific features of your product or service, such as its functionality, performance, or ease of use. You might also include data on the benefits of your product or service, such as how it helps customers save time, money, or resources. Customer testimonials or case studies can be particularly effective in this slide, as they provide real-world examples of how your product or service has helped solve a problem or meet a need.
Business model: In this slide, describe the company's business model, including how the company generates revenue and the key drivers of growth.
For example, you might describe the specific products or services you offer and how you sell them, as well as any pricing or subscription models you use. You might also include information on the key drivers of growth for your company, such as the number of customers or revenue per customer.
Marketing and sales strategy: In this slide, describe the company's plans for reaching and acquiring customers. This may include information on the company's marketing and sales channels, as well as any partnerships or collaborations.
For example, you might describe the specific marketing tactics you will use to reach potential customers, such as social media marketing, content marketing, or paid advertising. You might also include information on the sales channels you will use, such as direct sales, e-commerce, or retail partners. Partnerships or collaborations with other companies or organizations can also be an important part of your marketing and sales strategy, so be sure to include details on any relevant partnerships in this slide.
Team: In this slide, introduce the members of the company's team and highlight their relevant experience and qualifications. This can help to build credibility and demonstrate the expertise of the team.
For example, you might include brief bios for each team member, highlighting their relevant education, experience, and skills. You might also include information on any notable accomplishments or awards the team has received, as well as any relevant industry certifications or memberships.
Financials: In this slide, provide financial projections for the company. This may include information on revenue, profit, expenses, and other key financial metrics.
For example, you might include data on the company's current financial performance, as well as projections for future growth. You might also include information on the key financial drivers of the business, such as the cost of goods sold, gross margin, and operating expenses. It's important to be realistic and conservative in your financial projections, as investors will be looking for evidence of a solid financial foundation.
6. Practice and rehearse: Before presenting the pitch deck, be sure to practice and rehearse the presentation to ensure that it flows smoothly and that you are comfortable with the content. Consider asking a colleague or friend to review the deck and provide feedback.
By following these tips, you can create a successful company pitch deck that will help you convince investors to believe in your vision and provide the funding necessary to grow your business.
Storydoc is a tool that provides customizable, interactive company pitch deck templates for entrepreneurs looking to create a winning presentation for potential investors.
One of the key benefits of using Storydoc is that our company deck templates have been optimized for engagement. We have carefully designed our templates to be visually appealing and easy to follow, helping you keep your audience engaged and focused on your key points.
You can pick any of these company pitch deck examples and choose it to create your best performing company deck yet:
There are several tools available that can help you create a professional-looking company pitch deck. Some of the best options include:
Storydoc: Storydoc is a tool that provides customizable, interactive pitch deck templates. With Storydoc, you can easily create a professional-looking pitch deck that can be personalized at scale, allowing you to tailor your presentation to specific investors and adjust your messaging on the fly.
Canva: Canva is a popular graphic design tool that allows you to create professional-looking visuals for your pitch deck. With Canva, you can access a wide range of templates, images, and design elements to create compelling visuals that will help you explain your business and its potential for growth.
Visme: Visme is a versatile presentation tool that allows you to create a wide range of visual content, including pitch decks. With Visme, you can access a range of customizable templates and design elements, as well as multimedia elements such as videos and audio files, to create a dynamic, engaging pitch deck.
Pitch.com: Pitch is a presentation tool specifically designed for creating pitch decks. With Pitch, you can access a range of customizable templates and design elements, allowing you to create a professional-looking pitch deck quickly and easily.
Overall, these tools provide a range of options for creating a professional-looking company pitch deck that will help you convince investors to provide funding for your business.
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