Why do 99% of startup pitch decks fail?
It's a hard pill to swallow, but most startup pitch decks don't make the cut. Despite the long hours, the painstaking research, and the passion poured into these presentations, still they fall short.
1. They don’t answer 9 critical questions
An effective company pitch deck is your golden ticket to answer the burning questions in every investor's mind. They're looking for solid evidence, not just sparkling promises.
9 critical questions any company pitch deck has to answer to persuade investors:
- How do you know there’s a need for your solution?
- What’s the competitive landscape like?
- What’s your target market?
- What’s your competitive advantage?
- What’s your track record?
- How are you planning to make money?
- Is your customer base expanding?
- Are existing customers satisfied with your solution?
- How are you planning to spend the investors’ money?
If your deck doesn't provide clear, concise, and compelling answers to these questions, it may leave investors with more doubts than confidence.
It’s crucial to weave these answers into your story in a way that connects with investors and leaves them convinced about the potential of your startup.
To learn more about how to answer each of these questions, check out our post about the top pitch deck examples.
2. They fail to stand out in their design
Pitch deck design isn't just about making decks look good. It's about making your information clear, engaging, and memorable.
Traditionally, pitch decks have been static, presented using slideshows. This classic approach is functional and familiar, but it won’t differentiate you from the hundreds of other pitch decks that investors sift through everyday.
But you can give investors a dynamic and immersive content experience that instantly hooks them in with our modern interactive pitch deck creator on your side.
You can see the difference between a static and an interactive pitch deck below: