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10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts

Learn from the best pitch deck examples how to persuade and win over investors. Create winning pitch decks that set you apart and bring your vision to life.

Dominika Krukowska

Aug 30, 2022

11 minute read

Pitch deck examples

When building your business, knowing how to pitch your vision to investors is a fundamental skill. Your pitch deck is like your business launch pad. Get it right and you’re on your way to the stars. Get it wrong and you can waste months or years going nowhere.

But creating an effective pitch deck is hard.

Pitching your idea to investors on their high horse can also feel extremely vulnerable. After all, you're pitching it to complete strangers who know nothing about your journey, but hold the power to make or break your dream.

How do you make investors see the value in your solution out of all the other big ideas? I wrote this article to answer this question, and guide you in the art and science of creating a compelling pitch deck investors love.

After reading this article, you’ll be well-equipped to create pitch decks that will sell your vision for you.

You’ll learn all about what a successful pitch deck should contain based on the best pitch deck examples that performed exceptionally in the real world and brought real results.

Let’s dive straight into it!

What to include in a pitch deck

Certain investors can be very specific about the pitch deck outline they expect to get, so wherever possible, you should try to obtain this information and build personalized pitch decks accordingly. That said there are still basic slides almost all investors will expect to see.


10 pitch deck slides 99% of investors expects to see:

  1. Introduction
  2. The problem
  3. Your solution
  4. Market size and opportunity
  5. Business and revenue model
  6. Traction and validation
  7. Marketing strategy
  8. Team (authority, experience, and skills)
  9. Financials
  10. Investment and use of funds


For more information on what should be covered on each slide, follow our guidelines on how to create a winning pitch deck.

9 main questions every successful pitch deck needs to answer

In order to maximize your chances of securing the desired buy-in, here are the main questions your pitch deck needs to answer:


1. How do you know there’s a need for your solution?

Business isn’t a guessing game. Your investors need hard data and bottom-up research that proves there’s a demand for whatever you’re selling.

Present feedback that shows customers’ dissatisfaction with existing solutions on the market and how your business aims to bridge the gap.


2. What’s the competitive landscape like?

Showing that you know your competition will prove two things to potential investors. First, it will help establish that there’s a market for your solution. Second, it will show that you’re confident in what you’re bringing to the table and can take on the challenge.


3. What’s your target market?

Prove that you know who your target audience is, where they can be found, and how they’re currently tackling whatever problem your product or service solves.


4. What’s your competitive advantage?

How are you different from your competition and how are you planning to change the world? Most importantly, why should the investors care?

No matter what your business idea is, the investors have likely seen it already. Why should they pick you from the sea of companies offering similar products and give you their precious time and money?


5. What’s your track record?

Don’t worry, you’re not out of the race if this is your first business venture. You can use other types of achievements to show this is not your first rodeo.

For example, name any big clients you helped land for your previous employers, the amount of revenue you helped bring in, or any major projects you worked on.


6. How are you planning to make money?

Your business idea may be the best thing since sliced bread on paper, but all the investors care about is their return on investment. How are you going to monetize your business? What distribution channels are you going to use? How are you going to promote your solution?


7. Is your customer base expanding?

Next up, you need to show that your business is getting traction and prove that you can sustain this growth. Prospective investors aren’t interested in a mediocre return on their investment.

Ideally, they’re after ventures with hypergrowth potential. Demonstrate a clear path to scalability and how fast an investor can get their money’s worth and you’ll maximize your chances of obtaining funding.


8. Are existing customers satisfied with your solution?

From an investor’s point of view, this next aspect is crucial for one main reason: acquiring new customers is significantly more costly than retaining existing ones.

There’s also the fact that satisfied customers are more likely to recommend your solution to family and friends, getting the ball rolling.


9. How are you planning to spend the investors’ money?

Every investor wants to know that their capital will be used to create value.

Instead of using generic phrases like “marketing efforts” or “product growth”, be specific. Outline any new hires you’re going to make using the money, new distribution channels or product development phases you’re going to enter.

Aside from the breakdown, list the main milestones you’re hoping to achieve with the capital. This will prove to prospective investors that their funding will contribute to the business in a tangible way.

Static vs. interactive pitch deck examples

No matter how much effort you put into your pitch deck, by choosing a static format, you lose all control over your presentation once it reaches your audience.

Investors are swamped with similar pitch decks. In fact, It only takes readers 15 seconds to decide whether or not to keep reading.

As you’re not there in person to provide context, investors are likely to scroll through the most important insights, text-heavy slides, or anything that’s not optimized for mobile devices. And even if they make it until the end, there’s no way to include a clear call to action.

Let’s face it, static pitch decks are suffocating your engagement and killing your fundraising efforts. Your key to success lies in adopting interactive pitch decks.

Your PPT decks may be super beautiful, but they are still static, dull, and disengaging.

Investors have seen beautiful tedious presentations like yours a thousand times over. By giving them a modern-day alternative they haven’t seen before, you’re making your business idea look unique and inviting.

The thing is, PowerPoint hasn’t changed much since its inception in 1987, but the way investors and everyone else consume content has changed drastically.

Nowadays, asking people to read your pitch in PowerPoint is like asking them to light a fire using rocks.

Answer me this, if you were shown both of these pitch decks, which of them would get your attention?

Static business proposal presentatio

Static

Interactive business proposal presentation

Interactive

The difference lies in the performance not only in the design—we collected hard data to measure the effects dynamic content has on your ability to win over investors.


Here are the key benefits of using Storydoc’s interactive pitch deck creator:

  • 41% increase in the number of people who will read your deck in full
  • 21% longer average reading time
  • 32% increase in engagement

Best pitch deck examples that will immediately get you buy-in

Pretty pitch deck presentations might be pleasing to the eye, but they’re not enough to secure the funding you so desperately need. You need pitch deck templates that are optimized for engaging your audience and closing deals, not just ones that look nice.

Let’s take a look at a list of the best pitch deck presentation examples for different use cases and industries. All of them were created with Storydoc, in line with the best practices for building a winning pitch deck. They use modern scroll-based interactive slides laid down in a storytelling framework.

NOTE: All the pitch deck examples you’ll see here have shown high performance based on data. They are also 100% replicable. You can use any of our examples as a template to create your highest-performing pitch deck to date, in minutes.

Best pitch deck example for start-ups

Start- pitch deck example

Start-up pitch deck

Our top-performing pitch deck design helping you cut through the noise and really grab the attention of investors and VCs.

What makes this deck great:

  • A video in the cover slide boosts interaction—up to 32%! This means potential investors will also read your deck longer and are more likely to take the desired action at the end.

  • Roadmap slides enable you to present your start-up’s journey in a clear and concise way, while different dataviz elements are perfect for showing financial projections to prove that your business has traction.

  • The calendar integration on the final slide makes it easier than ever for investors to book that next meeting straight after reading your pitch deck.

Best pitch deck example for healthcare

Medical pitch deck example

Medical pitch deck

Designed specifically for the healthcare industry, letting you convey a complex message in a digestible format.

What makes this deck great:

  • Minimalist design makes complex information easy to follow, especially for people not familiar with the healthcare industry.

  • It comes with several image and video placeholders, so you can easily show how your solution works and what problems it solves instead of relying on complicated medical terms. High-quality visuals will also create clarity and trust.

  • Interactive slides allow you to present the faces behind your solution and explain what makes them well-equipped to guide it to success.

Best pitch deck example for partner deals

Partnership pitch deck example

Partnership pitch deck

For businesses seeking partner deals, this template will help you deliver an ultra-personalized message and clearly communicate how you and your partner can work together in a mutually-beneficial setup.

What makes this deck great:

  • Robust personalization features allow you to create unlimited versions of your deck in just a few clicks, meaning that 68% more people will read it in full.

  • Thanks to various software integrations, you can pull information on your prospective partner, such as their name or logo, directly from your CRM, without having to open the deck.

  • Intuitive editor will auto-extract the key visuals of you or your partner company so that your deck always stays on brand.

Best modern pitch deck example

Modern pitch deck example

Investor deck

A modern investor pitch deck template perfect if you want to catch investors' attention. The design has a good balance between eye-catching visuals and plain text.

What makes this deck great:

  • Fresh, modern design is likely to catch potential investors’ attention, especially in trend-led industries.

  • The perfect balance of text-based slides and compelling visuals allows you to present all your key metrics while adding necessary context.

  • Scroll-based interactive design makes it easy to explain your solution to prospective investors and guide them through a narrative.

Best short pitch deck example

Short pitch deck example

Short pitch deck

Simple and super easy to fill out, this template will work like a charm for a short pitch deck. Slide layouts guide the approach to content so you'll easily squeeze in more value in fewer slides.

What makes this deck great:

  • Compact design that makes it easy to convey key information in fewer slides, saving the investors’ time.

  • With a variety of interactive slides, prospective investors get all the key insights at first glance and can click through tabs to learn more about your solution, boosting engagement.

  • Smart CTAs enable you to plug in a live chat widget or calendar, swiftly guiding prospective investors to the next step.

Best pitch deck example for product sales

Product sales pitch deck example

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

What makes this deck great:

  • A combination of visual slides is perfect for presenting the main features and use cases for the product you’re offering without overloading investors with walls of text.

  • Embedding and playing videos straight from the deck. This way, you can include case studies from past customers to legitimize your product without worrying about losing your investors’ attention halfway through (if you need a case study template, we gotcha).

  • Easy, intuitive editor ensures that you are fully in control of your pitch presentation. If you bring out a new version of your product or make a typo in the specs, you can easily make necessary tweaks at any time, even after you’ve sent your deck.

Best pitch deck example for VC

VC pitch deck example

VC deck

This uncomplicated pitch deck template will easily let you accommodate information on the business, the market and the company's traction and financials without overwhelming the audience.

What makes this deck great:

  • Minimalist design doesn’t detract from your main message. Using our running numbers slides and dataviz elements, you can present key metrics, or financial projections to prospective investors in an attention-grabbing, easy-to-grasp format.

  • Numerous data visualization elements that can be adjusted to your particular use case. You can also use real-time variables in your charts.

  • Dynamic content that allows your audience to “play around” with the deck. For instance, you can embed an interactive ROI calculator that they can fill out and check if they’re getting their money’s worth.

Best basic pitch deck example

Basic pitch deck example

Basic pitch deck

With slide designs for all "typical" of pitch deck components—company intro, solutions, timelines, competitors, and SWOT analyses—you can use this template to create your master deck to later build from.

What makes this deck great:

  • Versatile components. Whether you’re looking for pre-seed, seed, or series A funding, this template will work great, as it contains all the necessary pitch deck elements that you can build upon to create a master deck.

  • Easily customizable fields that can be filled in within seconds and personalized at scale.

  • Intuitive, user-friendly editor. Anything you choose to add will automatically adjust to the overall deck layout, so you don’t have to worry about breaking the design.

Best pitch deck example for influencers

Influencer pitch deck example

Influencer presentation

You built your business around your social media presence and following? Running a podcast? Use this template to find sponsorship deals and monetize your audience.

What makes this deck great:

  • The running numbers slide, with which you can present the most important numbers in a format that catches your audience’s attention.

  • The ability to embed examples of images or videos you produced into your presentation, so it doubles as your portfolio. This is particularly helpful in the influencer industry that relies heavily on visuals.

  • Interactive tiered slides or our specifically designed pricing component can be used to outline the services you offer.

Best pitch deck example for creative industries

Creative pitch deck example

Creative pitch deck

This fun template for a pitch deck will work best for those of you working in creative industries: think advertising, digital marketing or PR. It features fun, bright colors and a fully interactive layout.

What makes this deck great:

  • Attention-grabbing design, from vibrant colors to animated elements that can turn casual scrollers into engaged readers.

  • Fully interactive layout of this pitch deck sample boosts interaction and increases the average reading time.

  • A combination of visual and dataviz slides allows you to present snippets of your portfolio while highlighting the most important metrics.


you can rest assured that whichever of these pitch deck examples you pick, they’re going to tell the story of your business in the best possible way and get investors to buy into your vision.

You should know… these pitch deck examples are all based on battle-tested sales and marketing collateral templates that came to life as a result of analyzing thousands of existing presentations.

We extracted the common elements of all winning decks, tested what doesn’t work anymore, and applied it to our templates.

We took all that information and created powerful scroll-based, web-based interactive decks that can be personalized at scale and viewed on any device.

The hard work is done. Now you have the opportunity to use Storydoc’s pitch deck creator to your advantage.

Build your pitch deck from examples but improve with data

Any example you may choose to use as your starting template will serve you well. They all come equipped with a complete analytics suite attached that’s incredibly useful to optimize your decks' performance and skyrocket your chances of getting funded.

Our tracking and analytics panel allows you to get deep insights into your fundraising process on the investor’s end.

You can get critical information about who opened your deck, how long they read it for, when they bounced, or what slides they interacted with the most. Then, you can keep optimizing your pitch decks based on science and deliver an experience your investors are going to love.

Sales deck analytics

Takeaways

  • If you should take anything from this article, it’s this—move away from static presentations and embrace fully interactive pitch decks. Do it now, or lag behind.

  • And if, for some reason, you’re still hesitant about making the jump from static PPTs to Storydoc, check out all the pressing reasons why you should choose interactive pitch decks over static ones.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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