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14 Pitch Deck Examples That Win Where 99% Fail (+Templates)

See fundraising startup pitch deck examples that get buy-in. See company pitch decks, investor pitch decks, and product pitch presentations that sell your vision.

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Short answer

What to include in a startup pitch deck?

10 slides you should include in a startup pitch deck:

  1. Introduction
  2. The problem
  3. Your solution
  4. Market size and opportunity
  5. Business and revenue model
  6. Traction and validation
  7. Marketing strategy
  8. Team (authority, experience, and skills)
  9. Financials
  10. Investment and use of funds

99% of fundraising pitch decks fail to secure funding.

You've poured your heart and soul into your startup and you’re confident that it will create waves in the market.

But here's the unsettling truth — without an outstanding pitch deck, your vision is like a ship without a sail. The hard fact is, 99% of startup pitch decks fail to secure crucial funding.

A poor pitch deck can leave you staring at someone else leaving the investor’s office with the funds you deserve, again, and again, and again…

You know that failing to secure investor funding will kill your venture before it begins. No matter how revolutionary your product or service is, without funds, scaling it beyond an idea is nearly impossible. That’s the game.

But I’m here to navigate you through these choppy waters.

I’ll show you the best startup pitch deck examples that have succeeded in securing investor funding. I’ll let you in on what they did to win, so you can steal their practices and secure your own success.

Let’s go!

Why do most pitch decks fail?

It's a hard pill to swallow, but most startup pitch decks don't make the cut. Despite the long hours, the painstaking research, and the passion poured into these presentations, still they fall short.


1) They don’t answer 9 critical questions

An effective company pitch deck is your golden ticket to answer the burning questions in every investor's mind. They're looking for solid evidence, not just sparkling promises.

9 critical questions any company pitch deck has to answer to persuade investors:

  1. How do you know there’s a need for your solution?

  2. What’s the competitive landscape like?

  3. What’s your target market?

  4. What’s your competitive advantage?

  5. What’s your track record?

  6. How are you planning to make money?

  7. Is your customer base expanding?

  8. Are existing customers satisfied with your solution?

  9. How are you planning to spend the investors’ money?

If your deck doesn't provide clear, concise, and compelling answers to these questions, it may leave investors with more doubts than confidence.

It’s crucial to weave these answers into your story in a way that connects with investors and leaves them convinced about the potential of your startup.

To learn more about how to answer each of these questions, check out our post about the top pitch deck examples.

2) They don't present a narrative

A pitch deck sells a vision. If you already have traction and your future is secure you hardly need a pitch deck because you don’t need an investment.

Investors are on the lookout for a big idea. Something with the potential to disrupt a market and achieve the hyper-growth that their investment model relies on. They want to back a dream (a feasible vision), not another competitor in an already crowded market.

To give your dream substance and get investors excited, you have to weave it into a narrative with real-world examples, visualizations, and comparisons of how your vision takes form.

Scrollytelling is the best design approach for creating a narrative pitch deck.

3) They fail to stand out in their design

Pitch deck design isn't just about making decks look good. It's about making your information clear, engaging, and memorable.

Traditionally, pitch decks have been static, presented using slideshows. This classic approach is functional and familiar, but it won’t differentiate you from the hundreds of other pitch decks that investors sift through everyday.

But you can give investors a dynamic and immersive content experience that instantly hooks them in with our modern interactive pitch deck creator on your side.

You can see the difference between a static and an interactive pitch deck below:

Static pitch deck example
Static PDF or PPT
Interactive pitch deck example
Interactive Storydoc

4) They fail to track engagement and make informed iterations

One of our clients named Buzzer was an early-stage startup behind a promising sales enablement platform. They were struggling to get investors’ attention and decided to change their pitch decks to interactive Storydocs.

They made smart use of our deck analytics to track every step of investors’ interactions with their decks to see what resonated the most.

And they used what they learned to give investors what they craved and get the funding.

“I did a lot of A/B testing and optimizing, creating around a hundred versions along the way. With our investment deck, I was able to make tweaks that boosted the reading completion rate from just over 40% to almost 100%."

—Assaf Klinger, CEO of Buzzer

Buzzer case study

Pitch deck advice from venture capitalists and angel investors

The best source for concrete examples of how to write your pitch deck naturally comes from investors.

They know what they’re looking for and they’ve seen a thousand ways in which founders mess up. Here’s what some of them have to say…

1) Tell a story

Founders should craft their pitch decks as a compelling story, keeping in mind that the audience is an investor, not a customer. The investor is trying to understand the potential return on their investment and the team's capability to solve the problem.

2) Research your investors and personalize

Entrepreneurs should research the investor they're reaching out to and understand why that particular investor is a good fit for their startup. This shows the investor that the entrepreneur has done their homework.

3) Make sure your content is relevant and authentic

  1. The first slide is crucial and should convey the purpose of the startup. It should address the "why" behind the business.

  2. The pitch deck should also highlight why the team or founder is the right fit to solve the problem.

  3. Incorporating authentic testimonials from early users can be impactful.

  4. Predicting and answering potential investor questions in the pitch deck shows preparation and understanding of the industry and potential objections.

  5. The pitch deck should be simple and easy to follow. Overloading it with content can lose the investor's interest.

4) Get feedback and iterate

Entrepreneurs should constantly seek feedback on their pitch decks and iterate based on that feedback. They should have multiple versions tailored for different audiences.

5) Look for engagement and interaction

During the pitch, it's essential to keep the conversation interactive and engaging. If the investor isn't asking questions, they might have lost interest.

Founders should anticipate potential questions from investors and address them in their pitch decks.

6) Make the ask detailed and clear

Beyond seeking financial investment, founders should also highlight other forms of support or value they seek from the investor.

VC pitch deck examples

Types of pitch decks and how they differ

Investor Deck

An investor deck, also known as a pitch book or pitch deck, is a marketing presentation used by various entities, including investment banks and entrepreneurs, to provide information about a business or asset.

It is designed to present the investment considerations of a business to potential investors, aiding them in making a decision to invest or buy.

Company Pitch Deck

A company pitch deck is similar to an investor deck but is gauged at providing a company overview. It normally focuses on the company’s leadership, team, culture, expertise, and accomplishments.

It highlights the company's value proposition, financial figures, customer base, growth opportunities, management strength, and other relevant details to attract potential investors or partners.

Product Pitch Presentation

A product pitch presentation is similar to an investor deck but typically focused on the details of a specific product or service. It outlines the problem the product solves, its unique features, benefits, market potential, and how it stands out from competitors.

The aim is to convince stakeholders, including investors, partners, or customers, of the product's value and potential.

Startup Pitch Deck

A startup pitch deck is a critical document prepared by startups in their early stages of fundraising. It’s the same as an investor deck but focuses on things specifically relevant to startup investors, such as showing hyper-growth potential and disruptive technology.

It aims to convince potential investors of the startup's value and potential.

Key elements include an introduction to the business idea, the problem being addressed, the proposed solution, market opportunity, product details, initial traction, team composition, competition, financial projections, and investment usage

Fundraising Deck

A fundraising deck is a type of pitch deck specifically designed to raise capital. This could be for a company, a product, or a project. The sums being raised can vary greatly and the terms and stage of the company life cycle can vary as well.

It emphasizes the startup's or company's financial needs, growth potential, return on investment, and how the funds will be used. The primary goal is to persuade potential investors to provide the necessary capital.

Best pitch deck examples that outperform the rest

While visually appealing pitch decks can be eye-catching, they alone are not sufficient to secure the funding you need.

You require a deck that's designed not just for aesthetics, but for engaging your audience and closing deals.

Let's explore some inspiring investor deck examples including startup pitch deck examples, company pitch deck example, prodduct presentation examples, and other pitch deck types.

Uber funding pitch deck

What makes this deck great:

  • Grayed out content subtly directs the viewer's focus, ensuring that attention is drawn to the most crucial elements while still providing comprehensive information.

  • Narrated slides guide the viewer through the content with a clear and engaging voice, enhancing the overall storytelling experience.

  • Interactive data visualization elements transform static graphs and charts into dynamic and interactive experiences, making the data not only more accessible but also more compelling for the viewer.

Netflix startup pitch deck

What makes this deck great:

  • Video placeholders are strategically placed to complement the content, allowing viewers to engage with the presentation on a deeper level.

  • A wide range of data visualization elements designed to present complex data in an accessible and visually appealing manner, making it easier to understand and retain information.

  • The competitors slide highlights key points of differentiation and revenue models, making it easy for investors to understand Netflix's competitive advantage.

Airbnb startup pitch presentation

What makes this deck great:

  • The ability to embed and play videos straight from the deck allows potential investors to watch relevant content without leaving the deck, providing a seamless and immersive experience.

  • Running numbers slides, showcasing important statistics and growth metrics in a dynamic and visually engaging way.

  • The competitive matrix slide highlights Airbnb’s unique advantages and market position, helping potential investors understand the company’s strengths and differentiators.

Tinder startup pitch deck

What makes this deck great:

  • The ability to add custom branded icons to enhance visual appeal and aid in storytelling.

  • Narrated slides with product screenshots provide a comprehensive understanding of how the app works, making the content more accessible and engaging.

  • Smart call-to-action (CTA) with an embedded calendar, allowing investors to easily schedule a second meeting directly from the presentation.

WeWork startup pitch deck

What makes this deck great:

  • An interactive, uncluttered design, using ample white space to create a clean and focused presentation and enhance readability.

  • Easily customizable slides let you tailor the content to your specific needs within seconds, and make changes even after you've sent the deck.

  • The ability to add multiple CTAs at the end provides investors with clear next steps and lets you capitalize upon the momentum built throughout the presentation.

Slack company pitch deck

What makes this deck great:

  • A timeline slide that visually represents Slack’s journey, providing a clear and engaging way to showcase the company’s history, growth, and evolution over time.

  • The ability to extract brand colors from the company website, ensuring a consistent and on-brand visual experience throughout the pitch deck and enhancing its professional look and feel.

  • Perfect balance of text, image, and video placeholders keeps the investors' limited attention and aids in the understanding of the content.

AI solution pitch deck

What makes this deck great:

  • Logo placeholders strategically placed throughout the presentation reinforce your brand identity and, for SaaS companies, can be used to display the most important integrations of your solution.

  • AI assistant that can generate relevant visuals and copy based on the contents of your website or paraphrase the copy you already have.

  • User-friendly editor makes it easy for anyone to make modifications and customize the presentation regardless of their design experience.

VC investment pitch deck

What makes this deck great:

  • Content grouped in tabs means that investors can easily navigate through different sections of the pitch deck without getting overwhelmed by information.

  • Including a video on the cover slide immediately captures the viewer’s attention and sets a dynamic tone for the presentation, boosting interaction by 32%.

  • Clean and minimalist layout accentuated with a pop of blue ensures that the focus remains on the content while adding a vibrant and professional touch to the pitch deck.

SaaS product pitch deck

What makes this deck great:

  • Responsive design ensures that your pitch deck looks impeccable and functions seamlessly across various devices and screen sizes, which is crucial considering that a third of all decks are accessed on mobile.

  • The ability to embed a case study directly into the presentation. This lets you provide detailed examples of your work, showcasing your success stories and demonstrating the impact of your product or service.

  • Information on the average reading time on the cover slide sets clear expectations for the investors and can reduce the bounce rate by almost a quarter!

AI product pitch presentation

What makes this deck great:

  • A variety of interactive elements that bring the content to life. This approach ensures that the viewer remains engaged and helps to convey complex information in an accessible manner.

  • Problem-solution framework helps to create a narrative that resonates with the audience, making the value proposition clear and persuasive.

  • Clear call-to-action helps to convert interest into action, driving engagement and potential investment.

Investor pitch deck

What makes this deck great:

  • Strategic structure, starting with a strong introduction, followed by problem-solution framing, market analysis, competitive landscape, and concluding with a clear call-to-action.

  • Data-driven approach means that the deck effectively leverages data to showcase Unicornis’s market potential, user satisfaction, and growth trajectory to prospective investors.

  • Clear, comprehensive storytelling that guides the viewer through the problem statement, the unique value proposition, and the tangible benefits of choosing Unicornis.

Investor introduction pitch deck

What makes this deck great:

  • Fresh and modern design makes your company pitch deck highly appealing to potential investors, particularly in trend-led industries.

  • Balanced text and visuals enable you to present all the essential metrics and data while providing the necessary context.

  • Scroll-based interactive storytelling design simplifies the process of explaining your solution to prospective investors by guiding them through a compelling narrative.

Modern pitch deck

What makes this deck great:

  • Data visualization elements that can be tailored to your specific use case. Whether it's charts, graphs, or other visual representations, you have the flexibility to adjust them to best convey your data. Additionally, you can incorporate real-time variables into your charts, ensuring that the information remains up-to-date and relevant.

  • Interactive dynamic content that actively engages your audience. For example, you can embed an interactive ROI calculator that allows them to input values and determine if they're getting their money's worth.

  • Easy version management lets you make sure that your deck is unavailable once the investment round is over.

Creative pitch deck

What makes this deck great:

  • Design optimized for engagement. With animated components and clickable elements, it has the power to transform casual scrollers into engaged readers.

  • A variety of visual and dataviz slides. This deck strikes the perfect balance between visual elements and data visualization slides. It allows you to showcase snippets of your portfolio in a visually appealing manner while emphasizing the most important metrics.

  • Dynamic variables allow you to effortlessly generate unlimited versions of your deck with just a few clicks, resulting in 68% more people inclined to read it in full.

Startup pitch deck slide examples essential for success

Transforming an innovative idea into a successful startup begins with the right pitch. Let's dissect the elements of a successful pitch deck, one slide at a time.

1. Introduction slide

In a fast-paced investor's world, your window of opportunity is narrow. Our research shows that you have merely 10 to 20 seconds to pique an investor's interest.

Tips for creating an introduction slide:

  • Begin with a robust hook, a crystal-clear summary of your unique value proposition that reels investors in, transforming seconds into minutes of undivided attention.
  • Swiftly follow up with a concise overview of your product or service. This should be a simple, jargon-free explanation that even someone outside your industry can grasp.

Here’s an example of an introduction slide:

Cover slide example

2. Problem slide

Here's your opportunity to spotlight a market gap and how your solution fills it. Frame your argument around compelling user stories, highlighting common pain points, and why they must be addressed.

Tips for creating a problem slide:

  • Present the problem in a way that highlights its urgency and its scale, ensuring it's significant enough to warrant a paid solution and common enough to offer a substantial market.
  • Weave your problem statement into a relatable user story that reflects the pain points of your target customers. This adds depth to your problem statement, making it real, tangible, and impossible to ignore.

Here’s an example of a problem slide:

Problem slide example

3. Solution slide

With the problem identified and its magnitude clear, it's time to unveil your solution. This is where you reveal your startup's unique superpower.

Tips for creating a solution slide:

  • Your solution's description should be straightforward and concise. Avoid wordy explanations and choose punchy, impactful sentences instead.
  • Visual aids such as product demos or interface screenshots can support your claims and keep investors engaged.

Here’s an example of a solution slide:

Solution slide example

4. Market size and opportunity

Your market size and positioning within it offer investors a glimpse into your startup's growth prospects. This slide should convey that your startup is not just a bright idea, but a viable, profit-generating investment.

Tips for creating a market size and opportunity slide:

  • Present a well-researched and convincing analysis of your target market and the opportunities within it. This acts as a crystal ball, providing investors with a glimpse into the promising future of your venture.
  • Use data visualization tools to present complex data in an intuitive and engaging manner, helping investors understand your market landscape at a glance.

Here’s an example of a market size and opportunity slide:

Market size and opportunity slide example

5. Business and revenue model

Here, you define your financial trajectory, clarifying how you plan to turn your solution into steady revenue.

Tips for creating a business and revenue model slide:

  • Outline your revenue model, whether it's rooted in direct sales, subscriptions, advertising, or a combination. Be clear and specific about where the money will come from.
  • If you've already validated your revenue streams through market tests, share these results. This can dispel investors' fears about risk and enhance their confidence in your business model.

Here’s an example of a business and revenue model slide:

Business and revenue model slide example

6. Traction and validation

Proof of progress can turn a skeptical investor into a believer. This slide is where you demonstrate your venture's momentum and growth.

Tips for creating a traction and validation slide:

  • Highlight significant milestones that your startup has achieved. Whether it's sales growth, customer retention, or market penetration, use concrete figures that show an upward trajectory.
  • Share your future roadmap, detailing how you plan to use potential investment to achieve your upcoming milestones.

Here’s an example of a traction and validation slide:

Traction and validation slide example

7. Marketing strategy

Every successful mission has a master plan, and in the startup world, this is your marketing strategy. This slide explains how you'll conquer your market and win over customers.

Tips for creating a marketing strategy slide:

  • Discuss your marketing channels, explaining why they're the perfect choice for reaching your audience.
  • Highlight the unique elements of your marketing approach that set you apart from competitors, giving investors confidence in your ability to stand out in a crowded marketplace.

Here’s an example of a marketing strategy slide:

Marketing strategy slide example

8. Team slide

Behind every great startup is a dream team. This slide showcases the people who are turning your startup dream into reality.

Tips for creating a team slide:

  • Share focused, relevant information about each team member, highlighting their unique skills and accomplishments that make them invaluable to your venture.
  • This isn't about life stories; it's about illustrating why your team has what it takes to propel your startup to success.

Here’s an example of a team slide:

Team slide example

9. Financials slide

In the world of investments, numbers speak louder than words. Investors need an honest and detailed look at your startup's financial health.

Tips for creating a financials slide:

  • Include at least 3 years of projections, including an income statement, sales forecast, and cash flow forecast.
  • Be bold but realistic in your predictions. Nothing raises red flags faster than over-optimistic projections.

Here’s an example of a financials slide:

Financials slide example

10. Investment and use of funds

Finally, we arrive at the climax of your pitch: asking for investment. This is where you communicate how much funding you need and how you plan to use it.

Tips for creating an investment slide:

  • Clearly state the investment you're seeking. This isn't a time for ambiguity—it's your call to action.
  • Elaborate on how you plan to allocate the funds. Show investors that you've thought this through and have a strategic plan for each dollar.
  • Incorporate concrete projections and the key milestones that their investment will help you achieve. This helps investors visualize the growth and progress they'll be funding, making them more likely to invest in your startup's future.

Here’s an example of an investment slide:

Investment and use of funds slide example

If you want to learn more about what goes into each section, check out our blog post on what to include in a pitch deck.

Interactive pitch deck templates

Your company pitch deck is your startup's ticket to a brighter future. Instead of using static, snooze-inducing slides, why not make your pitch a memorable experience?

Turn your vision into an immersive journey, captivating investors from the first slide to the last by upgrading from PowerPoint to an interactive pitch deck creator.

Try Storydoc’s AI pitch deck maker and you’ll immediately see how easy it is to simplify complex information and weave it into a storytelling narrative that will resonate with investors.

Even better - grab a template and use it to create an irresistible startup pitch deck:

No templates found
Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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