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9 Superior Pitch Deck Examples that Win Where 99% Fail

See fundraising startup pitch deck examples that get buy-in. See company pitch decks, investor pitch decks, and product pitch decks that sell your vision

Dominika Krukowska

11 minute read

Startup pitch deck examples
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Short answer

What to include in a startup pitch deck?

10 slides you should include in a startup pitch deck:

  1. Introduction
  2. The problem
  3. Your solution
  4. Market size and opportunity
  5. Business and revenue model
  6. Traction and validation
  7. Marketing strategy
  8. Team (authority, experience, and skills)
  9. Financials
  10. Investment and use of funds

99% of fundraising pitch decks fail to secure funding.

You've poured your heart and soul into your startup and you’re confident that it will create waves in the market.

But here's the unsettling truth — without an outstanding pitch deck, your vision is like a ship without a sail. The hard fact is, 99% of startup pitch decks fail to secure crucial funding.

A poor pitch deck can leave you staring at someone else leaving the investor’s office with the funds you deserve, again, and again, and again…

You know that failing to secure investor funding will kill your venture before it begins. No matter how revolutionary your product or service is, without funds, scaling it beyond an idea is nearly impossible. That’s the game.

But I’m here to navigate you through these choppy waters.

I’ll show you the best startup pitch deck examples that have succeeded in securing investor funding. I’ll let you in on what they did to win, so you can steal their practices and secure your own success.

Let’s go!

Why do 99% of startup pitch decks fail?

It's a hard pill to swallow, but most startup pitch decks don't make the cut. Despite the long hours, the painstaking research, and the passion poured into these presentations, still they fall short.


1. They don’t answer 9 critical questions

An effective company pitch deck is your golden ticket to answer the burning questions in every investor's mind. They're looking for solid evidence, not just sparkling promises.

9 critical questions any company pitch deck has to answer to persuade investors:

  1. How do you know there’s a need for your solution?
  2. What’s the competitive landscape like?
  3. What’s your target market?
  4. What’s your competitive advantage?
  5. What’s your track record?
  6. How are you planning to make money?
  7. Is your customer base expanding?
  8. Are existing customers satisfied with your solution?
  9. How are you planning to spend the investors’ money?

If your deck doesn't provide clear, concise, and compelling answers to these questions, it may leave investors with more doubts than confidence.

It’s crucial to weave these answers into your story in a way that connects with investors and leaves them convinced about the potential of your startup.

To learn more about how to answer each of these questions, check out our post about the top pitch deck examples.

2. They fail to stand out in their design

Pitch deck design isn't just about making decks look good. It's about making your information clear, engaging, and memorable.

Traditionally, pitch decks have been static, presented using slideshows. This classic approach is functional and familiar, but it won’t differentiate you from the hundreds of other pitch decks that investors sift through everyday.

But you can give investors a dynamic and immersive content experience that instantly hooks them in with our modern interactive pitch deck creator on your side.

You can see the difference between a static and an interactive pitch deck below:

Static pitch deck example
Static PDF or PPT
Interactive pitch deck example
Interactive Storydoc

3. They fail to track engagement and make informed content decisions

One of our clients named Buzzer was an early-stage startup behind a promising sales enablement platform. They were struggling to get investors’ attention and decided to change their pitch decks to interactive Storydocs.

They made smart use of our deck analytics to track every step of investors’ interactions with their decks to see what resonated the most.

And they used what they learned to give investors what they craved and get the funding.

“I did a lot of A/B testing and optimizing, creating around a hundred versions along the way. With our investment deck, I was able to make tweaks that boosted the reading completion rate from just over 40% to almost 100%."

—Assaf Klinger, CEO of Buzzer

Buzzer case study

Best startup pitch deck examples that outperform the rest

While visually appealing startup pitch decks can be eye-catching, they alone are not sufficient to secure the funding you need.

You require company pitch deck examples that are designed not just for aesthetics, but for engaging your audience and closing deals.

Let's explore some of the best startup pitch deck samples for various use cases and industries:

What makes this deck great:

  • Incorporating a video into the cover slide increases interaction by up to 32%. This means potential investors will be more inclined to spend time reviewing your company pitch presentation and are more likely to take the desired action at the end.
  • Roadmap slides allow you to present your start-up's journey in a clear and concise manner without overwhelming your audience with unnecessary details.
  • Integrated calendar makes it easier than ever for investors to schedule the next meeting right after reviewing your startup pitch deck.
Medical pitch deck example

Medical pitch deck

Designed specifically for the healthcare industry, letting you convey a complex message in a digestible format.

What makes this deck great:

  • Simplified design ensures even those unfamiliar with the healthcare industry can easily follow and comprehend complex information.
  • Image and video placeholders allow you to visually demonstrate how your solution works and the problems it solves. No need for complicated medical jargon.
  • Interactive slides introduce the faces driving your start-up and explain why they are well-equipped to guide it to success.
Partnership pitch deck example

Partnership pitch deck

For businesses seeking partner deals, this template will help you deliver an ultra-personalized message and clearly communicate how you and your partner can work together in a mutually-beneficial setup.

What makes this deck great:

  • With robust personalization options, you can effortlessly generate unlimited versions of your deck with just a few clicks, resulting in 68% more people inclined to read it in full.
  • Seamless software integrations let you pull information directly from your CRM, saving you time and ensuring that your deck is always up-to-date with the latest data.
  • User-friendly editor takes the hassle out of deck creation. It automatically extracts the key visuals of you or your partner company, ensuring that your deck remains consistent with your brand identity.

What makes this deck great:

  • Fresh and modern design makes your company pitch deck highly appealing to potential investors, particularly in trend-led industries.
  • Balanced text and visuals enable you to present all the essential metrics and data while providing the necessary context.
  • Scroll-based interactive design simplifies the process of explaining your solution to prospective investors by guiding them through a compelling narrative.
Short pitch deck example

Short pitch deck

Simple and super easy to fill out, this template will work like a charm for a short investor pitch deck. Slide layouts guide the approach to content so you'll easily squeeze in more value in fewer slides.

What makes this deck great:

  • Streamlined design that allows you to effectively convey key information in fewer slides. This not only saves valuable time for investors but also ensures that your message is delivered concisely and with impact.
  • Gallery of auto-formatted slides that can easily be customized in just a few clicks to match any of your needs.
  • Smart CTAs enable you to seamlessly guide prospective investors to the next step. Whether it's plugging in a live chat widget or a calendar integration, you can swiftly direct them toward taking action.

What makes this deck great:

  • A combination of visual slides helps you effectively showcase the main features and use cases of your product. By avoiding overwhelming walls of text, you capture investors' attention and make it easy for them to grasp your value proposition.
  • The ability to embed and play videos directly from the deck lets you include case studies from satisfied customers. This adds credibility to your product and eliminates concerns about losing investors' attention halfway through a lengthy presentation.
  • Intuitive editor that works virtually on autopilot and automatically adjusts any component you add to the overall deck layout.

What makes this deck great:

  • Data visualization elements that can be tailored to your specific use case. Whether it's charts, graphs, or other visual representations, you have the flexibility to adjust them to best convey your data. Additionally, you can incorporate real-time variables into your charts, ensuring that the information remains up-to-date and relevant.
  • Interactive dynamic content that actively engages your audience. For example, you can embed an interactive ROI calculator that allows them to input values and determine if they're getting their money's worth.
  • Easy version management lets you make sure that your deck is unavailable once the investment round is over.
Basic pitch deck example

Basic pitch deck

With slide designs for all "typical" of investor pitch deck components—company intro, solutions, timelines, competitors, and SWOT analyses—you can use this template to create your master deck to later build from.

What makes this deck great:

  • Fill-in-the-blanks components that can easily be modified to match your particular use case and later used to create a more comprehensive version of your startup pitch deck.
  • Effortless personalization: Thanks to dynamic variables and CRM integrations, you can personalize your pitch at scale. This saves you valuable time and maximizes the impact of your startup pitch deck.
  • Extensive analytics panel that provides insights into how investors interact with your deck. These insights enable you to understand what resonated, what fell flat, and how to fine-tune your approach for even better results.

What makes this deck great:

  • Design optimized for engagement. With animated components and clickable elements, it has the power to transform casual scrollers into engaged readers.
  • A variety of visual and dataviz slides. This deck strikes the perfect balance between visual elements and data visualization slides. It allows you to showcase snippets of your portfolio in a visually appealing manner while emphasizing the most important metrics.
  • Multiple logo placeholders let you include testimonials from satisfied customers to legitimize your solution in the eyes of potential investors.

Startup pitch deck slide examples essential for success

Transforming an innovative idea into a successful startup begins with the right pitch. Let's dissect the elements of a successful pitch deck, one slide at a time.

1. Introduction slide

In a fast-paced investor's world, your window of opportunity is narrow. Our research shows that you have merely 10 to 20 seconds to pique an investor's interest.

Tips for creating an introduction slide:

  • Begin with a robust hook, a crystal-clear summary of your unique value proposition that reels investors in, transforming seconds into minutes of undivided attention.
  • Swiftly follow up with a concise overview of your product or service. This should be a simple, jargon-free explanation that even someone outside your industry can grasp.

Here’s an example of an introduction slide:

Cover slide example

2. Problem slide

Here's your opportunity to spotlight a market gap and how your solution fills it. Frame your argument around compelling user stories, highlighting common pain points, and why they must be addressed.

Tips for creating a problem slide:

  • Present the problem in a way that highlights its urgency and its scale, ensuring it's significant enough to warrant a paid solution and common enough to offer a substantial market.
  • Weave your problem statement into a relatable user story that reflects the pain points of your target customers. This adds depth to your problem statement, making it real, tangible, and impossible to ignore.

Here’s an example of a problem slide:

Problem slide example

3. Solution slide

With the problem identified and its magnitude clear, it's time to unveil your solution. This is where you reveal your startup's unique superpower.

Tips for creating a solution slide:

  • Your solution's description should be straightforward and concise. Avoid wordy explanations and choose punchy, impactful sentences instead.
  • Visual aids such as product demos or interface screenshots can support your claims and keep investors engaged.

Here’s an example of a solution slide:

Solution slide example

4. Market size and opportunity

Your market size and positioning within it offer investors a glimpse into your startup's growth prospects. This slide should convey that your startup is not just a bright idea, but a viable, profit-generating investment.

Tips for creating a market size and opportunity slide:

  • Present a well-researched and convincing analysis of your target market and the opportunities within it. This acts as a crystal ball, providing investors with a glimpse into the promising future of your venture.
  • Use data visualization tools to present complex data in an intuitive and engaging manner, helping investors understand your market landscape at a glance.

Here’s an example of a market size and opportunity slide:

Market size and opportunity slide example

5. Business and revenue model

Here, you define your financial trajectory, clarifying how you plan to turn your solution into steady revenue.

Tips for creating a business and revenue model slide:

  • Outline your revenue model, whether it's rooted in direct sales, subscriptions, advertising, or a combination. Be clear and specific about where the money will come from.
  • If you've already validated your revenue streams through market tests, share these results. This can dispel investors' fears about risk and enhance their confidence in your business model.

Here’s an example of a business and revenue model slide:

Business and revenue model slide example

6. Traction and validation

Proof of progress can turn a skeptical investor into a believer. This slide is where you demonstrate your venture's momentum and growth.

Tips for creating a traction and validation slide:

  • Highlight significant milestones that your startup has achieved. Whether it's sales growth, customer retention, or market penetration, use concrete figures that show an upward trajectory.
  • Share your future roadmap, detailing how you plan to use potential investment to achieve your upcoming milestones.

Here’s an example of a traction and validation slide:

Traction and validation slide example

7. Marketing strategy

Every successful mission has a master plan, and in the startup world, this is your marketing strategy. This slide explains how you'll conquer your market and win over customers.

Tips for creating a marketing strategy slide:

  • Discuss your marketing channels, explaining why they're the perfect choice for reaching your audience.
  • Highlight the unique elements of your marketing approach that set you apart from competitors, giving investors confidence in your ability to stand out in a crowded marketplace.

Here’s an example of a marketing strategy slide:

Marketing strategy slide example

8. Team slide

Behind every great startup is a dream team. This slide showcases the people who are turning your startup dream into reality.

Tips for creating a team slide:

  • Share focused, relevant information about each team member, highlighting their unique skills and accomplishments that make them invaluable to your venture.
  • This isn't about life stories; it's about illustrating why your team has what it takes to propel your startup to success.

Here’s an example of a team slide:

Team slide example

9. Financials slide

In the world of investments, numbers speak louder than words. Investors need an honest and detailed look at your startup's financial health.

Tips for creating a financials slide:

  • Include at least 3 years of projections, including an income statement, sales forecast, and cash flow forecast.
  • Be bold but realistic in your predictions. Nothing raises red flags faster than over-optimistic projections.

Here’s an example of a financials slide:

Financials slide example

10. Investment and use of funds

Finally, we arrive at the climax of your pitch: asking for investment. This is where you communicate how much funding you need and how you plan to use it.

Tips for creating an investment slide:

  • Clearly state the investment you're seeking. This isn't a time for ambiguity—it's your call to action.
  • Elaborate on how you plan to allocate the funds. Show investors that you've thought this through and have a strategic plan for each dollar.
  • Incorporate concrete projections and the key milestones that their investment will help you achieve. This helps investors visualize the growth and progress they'll be funding, making them more likely to invest in your startup's future.

Here’s an example of an investment slide:

Investment and use of funds slide example

If you want to learn more about what goes into each section, check out our blog post on what to include in a pitch deck.

Best way to make your startup pitch deck

Your company pitch deck is your startup's ticket to a brighter future. Instead of using static, snooze-inducing slides, why not make your pitch a memorable experience?

Turn your vision into an immersive journey, captivating investors from the first slide to the last by upgrading from PowerPoint to an interactive pitch deck creator.

Try Storydoc’s AI pitch deck maker and you’ll immediately see how easy it is to simplify complex information and weave it into a storytelling narrative that will resonate with investors.

Even better - grab a template and use it to create an irresistible startup pitch deck:

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Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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