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9 Investor Pitch Deck Examples That Stand Out (Take & Use)

Get inspired from unique funding pitch deck examples that grab attention, persuade, & get investors to buy in. All examples are instantly usable as templates.

Dominika Krukowska

8 minute read

Investor pitch deck examp

Your fledgling business or startup needs cash to grow like you need air to breathe. Whether you lift off or crash all depends on your ability to get an investment.

And it all depends on your investor pitch deck. Nerve-racking! I feel you.

Whether you do it right or not will determine if your dream comes true or goes up in smoke.

Don’t fret, help is on the way! This post will bring you battle-tested investor pitch deck examples we’ve seen work for others.

Stick with me and you’ll learn what you need to finish the round with a big smile and stuffed pockets. Let’s get started!

What an investor pitch deck includes

Some investors can be very picky about what they expect to see, so if you can get this information, you’ll get a leg up on your competition already.

If getting this info is not an option, don’t sweat it: there are 10 slides you should include 99% of the time.


10 investor pitch deck slides most investors expect

  1. Introduction
  2. The problem
  3. Your solution
  4. Market size and opportunity
  5. Business and revenue model
  6. Traction and validation
  7. Marketing strategy
  8. Team (authority, experience, and skills)
  9. Financials
  10. Investment and use of funds


If you want more details about what each slide should include - check out our post on what to include in a pitch deck. Ready to get down to work? Consider reading our guide on creating a winning pitch deck.

Maximize your chances of getting funded: 9 questions to answer

There are 9 basic questions you need to address in your investor pitch deck if you want to build confidence in your vision, earn investor buy-in, and get funded.


1. How do you know there’s a need for your solution?

Your business idea might sound amazing on paper, but you need to back it up with hard data and bottom-up research to prove there’s a demand for your product or service.


2. What’s the competitive landscape like?

Showing that you know the competitive landscape will prove 2 things to prospective investors: (1) that there’s a market for whatever it is you’re selling, and (2) that you’re confident enough in the value you bring to take on the challenge.


3. What’s your target market?

You can build credibility if you can prove that you know your ideal customer profile (ICP), where to find them, and the main pain points they urgently need to remedy.


4. What’s your competitive advantage?

Investors are pitched gazillions of business ideas on a daily basis, many of them exactly like yours. Why should they single you out from the sea of companies already operating in your industry and fund your venture?


5. What’s your track record?

If you’re a first-time entrepreneur, you can highlight your past achievements to prove your expertise, such as big clients you helped bring in for previous employers, the amount of revenue you helped generate, or important projects you worked on.


6. How are you planning to make money?

As great as your business idea may be, all that investors care about is how much money you’re going to make them. Describe how you’re planning to monetize your company, as well as the main elements of your marketing strategy.


7. Is your customer base expanding?

When faced with numerous investment opportunities, investors are looking for those that can bring them fast growing returns. That’s why you should prove that your company is getting traction and can scale fast.


8. Are existing customers satisfied with your solution?

Investors know that satisfied customers are more likely to repurchase your solution and create a buzz around it through word-of-mouth advertising. More importantly, they know that acquiring new customers is way more expensive than retaining existing ones.


9. How are you planning to spend the investors’ money?

Finally, if an investor is going to part with their money, they want to know that it will be used to create value. Provide a percentage breakdown of what you’re planning to spend their funds on, along with a list of the key milestones you’re hoping to achieve.

Static vs. interactive investor pitch deck examples

Investors get a million identical-looking decks every day, and it takes them about 15 seconds to decide if they want to keep reading.

How to turn those 15 seconds into 15 minutes?

Stop boring them with same-old static PowerPoints and give them interactive personalized visual stories.

Just take a look at the 2 investor pitch deck examples below—Imagine you received both, which of them would stand out and get you intrigued?

Static business proposal presentatio

Static

Interactive business proposal presentation

Interactive

The power of interactive pitch decks goes far beyond their design. Our Storydoc analyst collected hard data on the implications of dynamic content on your likelihood of getting funded.


Here are some insane outcomes of using Storydoc to make your investor pitch deck:

  • 41% increase in the number of people who will read your deck in full

  • 21% longer average reading time

  • 32% increase in engagement

Best investor pitch deck examples

After analyzing a bunch of real-life examples, we ended up with a list of the best investor pitch decks that show you how it's done. You can use these to get informed about how to make your own.

All these examples can be used as investor deck templates to base your own presentation on.

Start-up investor pitch deck

Start- pitch deck example

Start-up investor pitch deck

Our top-performing pitch deck design helping you cut through the noise and really grab the attention of investors and VCs.

What makes this investor pitch deck great:

  • Including a video in the cover slide will get up to 32% more people to interact with your deck! As a result, prospective investors will also read your presentation longer and are more inclined to take the desired next step at the end.

  • Roadmap slides allow you to demonstrate your start-up’s journey in a visual way, while you can use various data visualization elements to prove to investors that your business has traction.

  • The calendar integration at the bottom of your presentation will nudge investors to book another meeting with you right after reading your investor pitch deck.

Investment pitch deck for medical and healthcare

Medical pitch deck example

Medical investor pitch deck

Designed specifically for the healthcare industry, letting you convey a complex message in a digestible format.

What makes this investor pitch deck great:

  • Minimalist design makes complex information easier to digest, particularly for investors not familiar with the healthcare industry.

  • Various image and video placeholders are ideal for demonstrating how your solution works and the problems it aims to solve without overloading investors with complicated medical terms.

  • Interactive slides can be used to introduce the team behind your solution and explain their main capabilities that will drive your company to success.

Partnership investor pitch deck

Partnership pitch deck example

Partnership investor pitch deck

For businesses seeking partner deals, this template will help you deliver an ultra-personalized message and clearly communicate how you and your partner can work together in a mutually-beneficial setup.

What makes this investor pitch deck great:

  • Robust personalization features enable you to customize your deck at scale in just a couple of clicks, which means that 68% more people will read it in full.

  • Extensive software integrations allow you to connect your existing tech stack and pull the necessary data directly from your CRM, without having to open the deck.

  • Intuitive editor that can auto-extract your key visuals to ensure that your investor pitch deck always stays on brand.

Modern investor pitch deck

Modern pitch deck example

Investor pitch deck

A modern investor pitch deck template perfect if you want to catch investors' attention. The design has a good balance between eye-catching visuals and plain text.

What makes this investor pitch deck great:

  • Fresh, contemporary design that is optimized for grabbing potential investors’ attention.

  • The combination of text-based slides and eye-catching images allows you to visualize the most important metrics and put them in context.

  • Scroll-based interactive design is perfect for guiding prospective investors through a compelling narrative while ensuring that no important insights get lost.

Short investor pitch deck (pre/post meeting investors)

Short pitch deck example

Short investor pitch deck

Simple and super easy to fill out, this template will work like a charm for a short investor pitch deck. Slide layouts guide the approach to content so you'll easily squeeze in more value in fewer slides.

What makes this investor pitch deck great:

  • Compact layout has been designed to convey all the key pieces of information in fewer slides to make the most of the investors’ limited time.

  • Thanks to a variety of interactive slides, potential investors get all the key information about your venture in a more engaging way than traditional slides.

  • Smart CTAs allow you to embed your calendar or connect a live chat widget, giving investors a gentle nudge to take the desired next step.

Investor pitch deck for physical products

Product sales pitch deck example

Product investor pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

What makes this investor pitch deck great:

  • A variety of visual slides is ideal for showcasing the main capabilities and use cases for the solution you’re offering without boring investors with walls of text.

  • The ability to embed and play videos directly from your deck. This can be particularly helpful if you want to include client testimonials in the form of case studies while maintaining your investors’ attention (if you need a case study template, we’ve got you covered too).

  • Easy, intuitive editor means that you have full control over the contents and the design of your investor pitch deck. If you launch a new version of your product or make a typo in the specifications, you can easily make necessary changes at any time, even after your deck has reached the investor.

VC investor pitch deck

VC pitch deck example

VC investor pitch deck

This uncomplicated investor pitch deck template will easily let you accommodate information on the business, the market and the company's traction and financials without overwhelming the audience.

What makes this investor pitch deck great:

  • Minimalist design puts all the focus on your key message. With the help of our running numbers slides and data visualization components, you can display the most important metrics or financial projections to potential investors in a way that’s easy to understand and digest.

  • A variety of data visualization elements that can easily be tweaked to match your particular use case. You can also include real-time variables in your charts.

  • Dynamic content gives potential investors the ability to “play around” with the deck. For example, you can embed an interactive ROI calculator that they can easily fill out to check how much money you can make them.

Minimalistic investor pitch deck

Basic pitch deck example

Basic investor pitch deck

With slide designs for all "typical" of investor pitch deck components—company intro, solutions, timelines, competitors, and SWOT analyses—you can use this template to create your master deck to later build from.

What makes this investor pitch deck great:

  • Versatile components. It doesn’t matter if you’re looking for pre-seed, seed, or series A funding. This template can easily be adapted to match your needs, as it contains all the necessary investor pitch deck elements that you can build upon to make a master deck.

  • Easily customizable fields allow you to personalize your decks at scale in just a few clicks.

  • Intuitive, user-friendly editor that virtually works on autopilot. Any component you add to your presentation will automatically adjust to the overall deck layout, so you never have to worry about breaking the design again.

Creative investor pitch deck

Creative pitch deck example

Creative investor pitch deck

This fun template for an investor pitch deck will work best for those of you working in creative industries: think advertising, digital marketing or PR. It features fun, bright colors and a fully interactive layout.

What makes this investor pitch deck great:

  • Attention-grabbing design featuring vibrant colors and animated elements that has been created with the intention of turning casual scrollers into engaged readers.

  • Fully interactive layout of this investor pitch deck example gets readers to interact with your deck and read it longer.

  • A combination of visual slides and dataviz elements is perfect for presenting the top highlights from your portfolio and backing them up with key campaign metrics.

Make an interactive investor deck from scratch

Whichever example you liked, you can feel safe it will help investors to see the value you bring to the table.

We did all the heavy lifting for you by building these examples for you to use, but if you’re the type that likes doing everything on your own, you can use our investor pitch deck creator to create your best deck to date. Or get into the practical theory behind making an effective pitch deck.

Improve your investor pitch deck with analytics

You now have what it takes to create an attention-grabbing investor pitch deck, but what happens once you send it over?

Has the investor already seen it? Or maybe they have and they simply didn’t like it?

With Storydoc’s extensive analytics panel, you can remove the guesswork. You get deep insights into the entire process on the investor’s end.

You can see who opened your investor pitch deck, how long they read it for, when they bounced, or which slides they interacted with the most. You can then optimize your decks based on hard data to make sure you’re delivering an experience that resonates with your audience.

Investor pitch deck analytics

Takeaways

The main thing to take away from this article is that in order to stay ahead of the competition, you should ditch static presentations and embrace interactive pitch decks.


And, if you’re still on the fence about making a switch, here’s a list of the main reasons why you should choose interactive investor pitch decks over static ones.

Dominika Krukowska

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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