Learn the definition of a pitch deck, what it's used for, who should use it, types of pitch decks, and what tools you need to make a good pitch deck right away.
Dominika Krukowska
12 minute read
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A pitch deck is a presentation showcasing your plan for a new business to investors or VC funds. Pitch decks are used for in-person presentations or as reading material. The purpose of a pitch deck is to convince investors to fund your endeavor.
A good pitch deck should include a clear definition of the problem you tackle, your unique solution, a compelling business model, and a go-to-market strategy.
1) Unique Value Proposition
2) Big idea (elevator pitch)
3) Problem
4) Solution
5) Vision
6) Business plan (hard numbers)
7) How much? Why you? Why now?
8) Next step
NOTE: Using PowerPoint to create your pitch deck means putting the fate of your business in the hands of 35-year-old technology that has barely evolved since its inception. If you want to stand out in a sea of competitors, you should always use dedicated pitch deck creators.
Before: Static pitch deck
After: Interactive pitch deck
Pitch deck and investor deck are terms sometimes used interchangeably. The term “pitch deck” in this context is used to describe a brief document containing basic information about your company and introducing your vision to someone with no prior knowledge of it.
The term “investor deck” is used to describe a more detailed deck with an in-depth analysis of your unique value proposition, market opportunity, and go-to-market strategy.
When in doubt, it can be beneficial to ask potential investors what they expect to see at any stage of the investment process.
The main 2 differences between a pitch deck and a sales deck are their purpose and audience. The purpose of a pitch deck is to convince potential investors that your company is worth funding by promising them the desired return on their investment (ROI).
The purpose of a sales deck is to get prospects to become paying customers of your company by presenting how it’s going to change their lives for the better.
If you want to expand your knowledge you can read our posts on how to create a sales deck that makes you irresistible to buyers, or check out some Unique Sales Deck Examples that Outsell the Rest.
A pitch deck is a document used to gain investor buy-in during a funding round, whereas a marketing deck is an umbrella term that can mean a host of different things depending on the context it’s used: