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What Is a Pitch Deck? Definition + Outline

What Is a Pitch Deck? Definition...


What Is a Pitch Deck? Definition + Outline

A pitch deck is a critical part of any investment round or a sales process. While mostly used when raising capital, it’s a versatile document that can prove important at other stages of your business development. Here’s a brief overview of all you need to know about it.


John McTale


Jan 6, 2022





A pitch deck is a short presentation, usually consisting of between 15 and 40 slides, created to present an idea or a business plan to any kind of audience, usually investors or VC funds. Pitch decks are used during in-person meetings or sent out electronically for your partners’ review.

Pitch decks can feel intimidating because it feels like so much depends on that single document. You can be a magician when pitching your business idea in a face-to-face conversation but then… your idea has to sell itself when you’re no longer in the room—

This is where your pitch deck comes in. It has to convince decision makers involved in the deal that your product or service is worth buying or financing.

Want to improve the success rate of your pitch decks? Try the Storydoc presentation maker!


Storydoc pitch decks


Nowadays, investors are swamped with pitch decks. Most of the time, they don’t even read them. What this means for you is that your deck has to make a stunning first impression. And that’s exactly where Storydoc can help you.

Storydoc decks are designed to cut through the noise. The impressive, easy-to-read layout makes them digestible and exciting, even for the busiest reader. Just have a look at a sample pitch deck created with Storydoc:

Here's a pitch deck transformed with the Storydoc app:



Slide decks are a relic of the past. With Storydoc, you’ll get interactive content you never thought you’d have. Wow your audience, make a lasting impression, and close more deals. Ready in a flash.

Need help with other business documents, too? See one of our dedicated 101s:


The typical elements of a pitch deck: checklist


Of course, every pitch deck is different and the exact slides will vary across use cases and business models. However, these are the most common parts most pitch decks will contain:

  1. Introduction: a very general overview of your product or service.

  2. The problem and pain point: a description of the common problems you solve and an explanation of why they’re important to be solved.

  3. Your solution: a summary of how exactly your product solves the problem in question.

  4. Market size and opportunity: quantified, informed estimation of how much money there is to be made out of your product or services.

  5. Business and revenue model: the part where you explain how you’re planning to monetize your offer; in other words, what exactly you’ll make money from.

  6. Traction and validation: examples of how your product or services have already worked for early adopters and what milestones you’ve hit so far.

  7. Marketing strategy: an explanation of what marketing channels you’re planning to use to acquire users and why you deem those optimal.

  8. Team: a brief introduction of your team members and an overview of your organizational structure.

  9. Financials: a basic budget for the next 36 months or so that proves you can make reasonable forecasts related to sales, revenue, and cash flow.

  10. Investment and use of funds: explain how much money you need to get to deliver on the vision detailed in your pitch deck.


And that’s a wrap!


I know, it might feel like a lot to wrap your head around. If you need some assistance along the way, make sure to check out our gallery of the best pitch deck templates to fill out in minutes: The Best Pitch Deck Templates in 2022

All those templates come with pre-formatted slides for the most important elements of a pitch deck. All you need to do is click download and fill in the blanks.

Thanks for reading my article! Keeping my fingers crossed for your pitch deck!

John McTale

Hi, I'm John, Editor-in-chief at Storydoc. As a content marketer and digital writer specializing in B2B SaaS, my main goal is to provide you with up-to-date tips for effective business storytelling and equip you with all the right tools to enable your sales efforts.